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E-Commerce: Strategy, Technologies And Applications (Information Systems Series)
 
 
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E-Commerce: Strategy, Technologies And Applications (Information Systems Series) (Paperback)

by David Whiteley (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Paperback: 300 pages
  • Publisher: McGraw-Hill Higher Education (1 Mar 2000)
  • Language English
  • ISBN-10: 0077095529
  • ISBN-13: 978-0077095529
  • Product Dimensions: 24.2 x 18.8 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 519,987 in Books (See Bestsellers in Books)

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Product Description

Product Description

Electronic Commerce (EC) has been brought to prominence over recent years by the popularisation and commercialisation of the Internet. However, EC is not a new phenomenon; it has been an important part of trade for many years. In addition to the consumer-oriented commerce of the Internet, EC is practised through Electronic Markets and Electronic Data Interchange (EDI). In broad terms, these three areas cover the field of EC. Written by an academic with many years experience on the subject, this book covers all three areas. The coverage ranges from the business use and implications of EC to an outline of the technical requirements.


From the Publisher

Deals with the complete spectrum of electronic commerce, markets and EDI
Treats the material using language which is easy to follow and minimises jargon
Takes a practical approach with many examples and exercises
Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 of 6 people found the following review helpful:
5.0 out of 5 stars Everything you really need to know...., 2 Oct 2001
This book covers absolutly everything you need to know and more. Great if, like me you are a relative beginner on this subject and great if you are an expert too!

If you are studying e commerce as a course or just want to know more then get this book, you'll loose count of the times you refer to or refernce this book.

The type of subjects covered are wide but detailed and straight to the point whilst not confusing you. The main subjects in this book are: business strategy, business to business and business to consumer e-commerce along with electronic data interchange. each of these topics are split into subtopics providing all you are likely to need.

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