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E-Commerce 2012 [Paperback]

Kenneth Laudon , Carol Traver

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Book Description

1 Feb 2012 0273761293 978-0273761297 8

For the undergraduate and graduate e-commerce course in any business discipline.


The market-leading text for E-commerce. 

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field. 

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Most Helpful Customer Reviews on (beta) 4.3 out of 5 stars  9 reviews
5 of 5 people found the following review helpful
4.0 out of 5 stars Great book for college! 25 Nov 2011
By Donald Hsu - Published on
I have used this book for a course at the undergraduate level, titled "Global Electronic Commerce (GEC)".

This book has in-depth coverage of the technical terms, infrastructure, and case studies. I like the way authored presented E-commerce as business, technology and society.

The "Insight on Society" is a quick read to understand companies and issues such as Foursquare, Smartphone Security, Who is on your website? The payment methods were covered in details. If you teach MBA class, this book is excellent.

Most Americans use Google FaceBook and YouTube (GFY), but never paid anything. GFY is not E-Commerce. It is a hard concept to teach the young people today. Amazon, Priceline, Expedia, JetBlue are the E-Commerce success stories.

The only drawback of this book, is the lack of coverage of successful GEC firms. What I did is to ask students to do research on European discount airlines: Ryanair, EasyJet, AirBerlin, etc. They are doing this as their final project in teams. Students love this book and enjoy the course.

The next step is to start a website, and sell to the 6.2 billion potential customers in the world!!!
3 of 3 people found the following review helpful
5.0 out of 5 stars Comprehensive and very current 25 Nov 2011
By Ralph - Published on
If you want to learn about e-commerce, this is a great book. It is not a how-to book, but gives you a comprehensive overview about the basic fundamentals of e-commerce. It is up to date, with alot of current data and information. Most of the chapters have a table at the beginning about what's new or important trends for 2011-2012, which is helpful. For a textbook, it is very readable -- there are case studies at the beginning and end of each chapter, and also shorter ones within the chapters that are like magazine articles and very interesting to read.
1 of 1 people found the following review helpful
5.0 out of 5 stars Fresh content, practical application 30 Mar 2012
By D. Crane - Published on
Format:Paperback|Verified Purchase
I am in a new role where I am working on eCommerce learning plans for a large packaged goods manufacturer. I'm not a student and I don't have the luxury of spending 3 months to get up to speed on the topic so this book was perfect. The content is probably topical for at least another 12-18 months. If you need guidance in this space fast I felt this book was worth the investment.
3.0 out of 5 stars Product damaged. 1 Mar 2014
By G. Washington Carver - Published on
Format:Hardcover|Verified Purchase
The spine of the book arrived separated from the text pages. Subject-matter is great with thorough industry coverage and analysis.
4.0 out of 5 stars Solid book 18 Jan 2014
By Anthony Maneen - Published on
Format:Hardcover|Verified Purchase
Great textbook with good insight on behind the scenes e-commerce.

Gets a little technical for beginners, moderate knowledge is needed.
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