- Paperback: 800 pages
- Publisher: Financial Times/ Prentice Hall; 4 edition (4 Jun 2009)
- Language English
- ISBN-10: 0273719602
- ISBN-13: 978-0273719601
- Product Dimensions: 26.2 x 19.4 x 3.2 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: 198,460 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
The following online resources support the text:
For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary
For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank
From the Back Cover
E-Business and E-Commerce Management, 4th edition
- What approach to e-business strategy should you follow?
- How much do you need to invest in e-business?
- Which processes should be your priorities?
Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous technological development.
In this latest edition of his bestselling text, leading authority Dave Chaffey brings together the latest academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:
- A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.
- The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.
- Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.
- Real-life interviews with professionals who describe their e-business strategies.
Whether you’re an undergraduate or postgraduate student studying e-business and e-commerce, or a business manager, E-Business and E-Commerce Management is the essential text to help you keep pace with technology, strategy and implementation.
‘This book keeps getting better and better with every version. It is fast becoming the de facto standard for e-business and e-commerce – for both faculty and students.’
Ben Clegg, Aston Business School
‘This text provides a strong strategic framework to help students understand this fast-moving subject, as well as a useful guide to practical analysis.’
Mette Præst Knudsen, University of Southern Denmark
Dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.
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Customer Reviews
Most Helpful Customer Reviews
23 of 24 people found the following review helpful
Format:Paperback
Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Whilst one or two areas do assume some prior knowledge, none the less, the author has provided a succinct and comprehensive coverage of all the major topics and elements that make up E-Business.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.
2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This is a great book. Been reading it for a year and even though I bought it for a specific module while studying Business Information Systems at master lever, I remember myself going back to it for almost every essay I had to write. It is very useful as it covers a wide range of topics and gives you a good understanding of the modern e-businesses and networked organizations. Although it doesn't go in much detail for each topic (besides, each topic could be a book itself), here you can find explanation about many many terms that you will probaply hear or learn about at work (CRM, ERP, VOIP, ...). So it gives you an understanding of how things work in an e-business environment and when you get the actual job you will go back and say...'Hey..I've heard that before'. Really good book.
3 of 4 people found the following review helpful
Format:Paperback
This is not a bad book. There is valuable information in there for anybody interested in doing e-commerce.
The problem with this book is that you have to go through so much agony to actually find the information. It is 764 pages long and could have been really great if a good editor had cut it down to half.
As it is, you have to sift through so much irrelevant content that you will struggle to turn each page and this actually hinders the level of understanding of all the good stuff.
As another reviewer writes, there is just way too much of "this was covered in section X" og "this will be covered in section Y". Too many trying-to-be-pedagogical excersises. Way too many unnecessary words. This book just needs to get to the point.
Add to this that the language is very poor. The book has the feel of an over-ambitious MA thesis with so many references and cross references and so much dreary language that it will make you consider whether you want to get into the world of e-commerce at all.
Finally, it is in dire need of an update. You will find heaps of case studies from the nineties! Yes, nineties. This is more than a decade ago, and a decade in internet-time is the same as a century. Here and there you will find an extremely brief (a few lines) "update" to what has happened between 1999-2010. Say you are looking for something as basic in 2011 as using Facebook in an e-busines context. Forget about it.
As for now, it's two stars from me. But with some hefty editing, updating and spicing up of the language, this could actually be a really valuable book. Maybe the 2011 edition will offer some of that.
The problem with this book is that you have to go through so much agony to actually find the information. It is 764 pages long and could have been really great if a good editor had cut it down to half.
As it is, you have to sift through so much irrelevant content that you will struggle to turn each page and this actually hinders the level of understanding of all the good stuff.
As another reviewer writes, there is just way too much of "this was covered in section X" og "this will be covered in section Y". Too many trying-to-be-pedagogical excersises. Way too many unnecessary words. This book just needs to get to the point.
Add to this that the language is very poor. The book has the feel of an over-ambitious MA thesis with so many references and cross references and so much dreary language that it will make you consider whether you want to get into the world of e-commerce at all.
Finally, it is in dire need of an update. You will find heaps of case studies from the nineties! Yes, nineties. This is more than a decade ago, and a decade in internet-time is the same as a century. Here and there you will find an extremely brief (a few lines) "update" to what has happened between 1999-2010. Say you are looking for something as basic in 2011 as using Facebook in an e-busines context. Forget about it.
As for now, it's two stars from me. But with some hefty editing, updating and spicing up of the language, this could actually be a really valuable book. Maybe the 2011 edition will offer some of that.
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Most Recent Customer Reviews
Excellent
This product come very quickly and in good condition. High quality product and would definately recommend.
Published on 11 Feb 2010 by Ms. R. J. Hipwell
An integrated but confusing first effort
The most annoying thing in a book, is telling you to see forward, without having explained the concept before. Read more
Published on 13 Mar 2006 by Andreas
E-BUSINESS AND E-COMMERCE MANAGEMENT
As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Read more
Published on 9 May 2004 by "azherkhan"
Excellent academical book
As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Read more
Published on 20 Nov 2003 by J. W. Moore
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