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E-Business and E-Commerce Management [Paperback]

Dave Chaffey
4.7 out of 5 stars  See all reviews (11 customer reviews)
RRP: 54.99
Price: 46.60 & FREE Delivery in the UK. Details
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Digital Business and E-Commerce Management Digital Business and E-Commerce Management
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Book Description

14 July 2011 0273752014 978-0273752011 5

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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Product details

  • Paperback: 768 pages
  • Publisher: Financial Times/ Prentice Hall; 5 edition (14 July 2011)
  • Language: English
  • ISBN-10: 0273752014
  • ISBN-13: 978-0273752011
  • Product Dimensions: 26.2 x 19.7 x 2.8 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 28,505 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

"Well known for his practical online marketing advice, Dave Chaffey ( has helped tens of thousands of UK businesses improve their Digital Marketing through his bestselling books, workshops and consulting.

Get free updates on the latest developments in Digital Marketing from Dave on his portal via Email, Twitter, RSS or Facebook.

He is proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years. Dave has also been recognised by the Chartered Institute of Marketing as one of 50 marketing 'gurus' worldwide who have shaped the future of Marketing.

Dave is Director of Marketing Insights Limited ( and has advised companies including 3M, BP, Euroffice.

Product Description

From the Back Cover

E-Business and E-Commerce Management

5th edition

Dave Chaffey


What approach to e-business strategy should you follow?

How much do you need to invest in e-business?

Which processes should be your priorities?


Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous technological development.


In this fifth edition of his bestselling text, leading authority Dave Chaffey brings together the most recent academic thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:


  • A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.
  • The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.
  • Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.
  • Real-life interviews with professionals who describe their e-business strategies.
  • A companion website at, hosting a wide range of student learning resources, and materials for instructors.


Whether you’re an undergraduate or postgraduate student studying e-business and e-commerce, or a business manager, E-Business and E-Commerce Management is the essential text to help you keep pace with technology, strategy and implementation.


‘This book keeps getting better and better with every version. It is fast becoming the de facto standard for e-business and e-commerce – for both faculty and students.’

Ben Clegg, Aston Business School


‘This text provides a strong strategic framework to help students understand this fast-moving subject, as well as a useful guide to practical analysis.’

Mette Præst Knudsen, University of Southern Denmark


Dave Chaffey ( is an e-business consultant and visiting lecturer on e-business courses at the University of Warwick and Cranfield School of Management.

About the Author

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Inside This Book (Learn More)
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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars A must-have book! 6 July 2007
Dave Chaffey's E-Business and E-Commerce Management is a superb text. All the important topic areas are covered in detail, the book is filled with up-to-date case studies, and, perhaps most importantly, is easy-to-read.

The author successfully captivates the reader's attention as they are taken on an information-rich journey, starting with the basics of E-Commerce through to the strategic management of key E-Business functions. The book is ideal for business or IT students who are required to study E-Business as part of their course. Indeed, I purchased the book during my IT degree course and found it indispensable.
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5 of 5 people found the following review helpful
5.0 out of 5 stars E-business Excellence 31 Oct 2008
Format:Perfect Paperback
Current, relevant and clearly explained. One of the world's leading experts imparts a deep and multi-layered understanding of online trading. Every professional and every student in either business or technology should read this book. It will deepen your understanding of the environment in which technology and business merge.
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3 of 3 people found the following review helpful
5.0 out of 5 stars great book 30 Nov 2009
i am taking a course in hospitality management, at stratford and it has helped me so much, its a bit heavy reading even for my tutor but it tells you what u need to know and it is very factual. there are also many different editions of the book but this is the best. there are no other e business books about at the moment thta are as good as this is.
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2 of 2 people found the following review helpful
5.0 out of 5 stars E-BUSINESS & E-C0MMERCE MANAGEMENT 26 Sep 2011
Chaffey continues to produce an excellent book on this subject. Whether as novice or experienced practitioner, there is something for everyone in this book.
As the world chief examiner in E-Commerce for the London Chamber of Commerce International Qualifications I recommend this text book as "core-reading"
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1 of 1 people found the following review helpful
4.0 out of 5 stars Good text book 27 Nov 2012
Format:Paperback|Verified Purchase
It is a text book for my studies. It is a good book, but sometimes it is easy to lost the main stream of thoughts. There are many additional information in tables which make the layout a bit difficult to follow.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Absolutely Fantastic 17 Dec 2008
Format:Perfect Paperback
This is a fantastic book which acts as an Introduction, in depth and wide ranging guide to all aspects of eBusiness.

It looks and reads like a University textbook and that's the beauty of it.
The diagrams of models and processes are colourful and extremely useful. However some of the data it uses in data tables is woefully out of date when trying to describe present trends.

It could have done without the HTML / web design sections that are too big a subject to do credit in this book.

I recommend this book to anyone with an interest on the subject.
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