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Dynamic Identities: How to Create a Living Brand Hardcover – 7 Jan 2013


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Product details

  • Hardcover: 192 pages
  • Publisher: BIS Publishers B.V.; 1 edition (7 Jan. 2013)
  • Language: English
  • ISBN-10: 9063692854
  • ISBN-13: 978-9063692858
  • Product Dimensions: 24.9 x 21.3 x 2 cm
  • Amazon Bestsellers Rank: 564,946 in Books (See Top 100 in Books)

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Product Description

From the Inside Flap

The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The book offers a systematic process of creating living brand identities and gives the reader a wealth of examples of international identities that were built on the discussed systems.

This is the first book on dynamic identity design. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 5 reviews
Excellent collection makes dynamic identities more than just a fad 13 July 2014
By Steve Scott - Published on Amazon.com
Format: Hardcover Verified Purchase
Some excellent examples here of dynamic identities that inspired us to create a dynamic identity for our design studio and some of our clients.
Remarkably useful 'how to' format incorporating very well written case studies. 12 Oct. 2013
By Helen Brennan - Published on Amazon.com
Format: Hardcover Verified Purchase
I saw Paul Hughes speak a few years ago on this subject (he contributed the foreword). His breakdown of this dynamic identity system idea is as inspiring as it is logical. I have introduced this subject matter to my visual communication students with ease thanks to this book, and I consider it in my top 5 bookshelf inhabitants! That is against some stiff competition coming from a collector of design books of over 15 years. Absolutely a must for forward thinking communication designers.
Five Stars 2 Nov. 2014
By Mirza - Published on Amazon.com
Format: Hardcover Verified Purchase
The must have for those who love to have beautiful and interesting books on the shelves.
0 of 2 people found the following review helpful
Great! 9 Jun. 2013
By lucas ballocchi coudeu - Published on Amazon.com
Format: Hardcover Verified Purchase
It Offers a great insight and analysis to the creation of dynamic identities providing formulas and a way of classification
0 of 3 people found the following review helpful
Unique book 18 Mar. 2013
By BCJ - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is quite unique and is well designed. The book Dynamic Identities: How to Create a Living Brand is not super in-depth but offers some really great inspiration. I would recommend this book to any visual designer.
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