After purchasing a new 32" lcd tv, we decided to have it installed a bit higher up, to keep our little sons wandering hands and dirty fingers off it. I searched the net and could not believe some of the prices for something similar to this product (anything from £90 to over £150). We then noticed this one on here, and decided to try it, even though it seemed a lot cheaper in price. Sometimes you can get what you pay for! Not with this, its quite simply brilliant. The build quality is very good, and you get all the fixings you should need. The only problem we had, is that it instructs you to use a 1/2" masonry drill to fix it to the wall. All i would say is be very careful, as our house has soft plaster and brick, and found the holes to be a bit too big. However, i inserted some gripfill into the holes, then placed the wallplugs back in. After an hour, the bracket was up and the tv installed. Its as solid as anything, and a worthwhile purchase. It is a heavy-duty bracket, and does weigh more than the tv, but it does look good, does the job, and is very safe and reliable. Our tv does get moved into different positions due to playing games consoles etc, but the bracket does give you the confidence that your tv is not going to fall off the wall. Just make sure you are competent with a drill, and it does help if you have got an assistant when it comes to install the bracket. Excellent!