This item arrives in a small box, and the bracket needs to be built up from several parts, using the supplied nuts and bolds and washers. This should take the average person around 10 minutes, reading from the instructions, although the one nut that needs to be placed inside the recess at the back of the Faceplate, before fixing the bolt, is a bit fiddly to keep in place in order to align for the bolt.
(My tip here would be to fit the bolt to the nut several times first in order to "Cut" the nut threads... making it easier to screw into when placed in that awkward recess!)
I would recommend that you fix all the nuts up finger tight until you are ready to actually place the TV onto the bracket, as there is ample room to tighten fully after TV is fitted, although the one behind the faceplate will be unaccessable after fitting, so you do need to fully tighten that one first.
I fitted the Plate to the back of the TV seperatly, then aligned that up with the rest of the bracket that I fixed to the wall first, but either way, you do need 4 hands.
I also knew that I wanted the Tilt at its maximum facing down, as I was placing my 22" high on the wall, so I tightened that tilt nut fully whilst assembling as I knew it would be easier to do so then, rather when it was placed up on the wall with TV in place.
Build quality is good, and the tilt is very generous. Obviously the Swivel is very ample, so hold the fully assembled bracket on the wall first in order to see how far it swings around, so you will know where you will want to drill your holes.
You do get 2 selections of 4 small bolts to fix the plate to your TV, but I found they were too long for my TV, and luckily I was able to use the 4 bolts that came with the TV stand, as they fitted the holes perfectly.
£11.96 is a decent price for this bracket, and I would recommend it.