Got this cable as I had carried out some research as to what was really necessesay for an HDMI cable. In the shops they would have you believe that you have to spend a fortune on a cable and try to baffle you with bits and bytes. As a professional video producer I kind of know where you need to spend money and where you dont to get good quality results from your equipment. Anyway I had a bit of a look about on the internet and found that you don't realy need to spend a fortune on these espeecialy for consumer use. I also wanted something that looked nice as the cable would be seen and the colour white matched the shelving the TV is on. Wasnt keen on spending next to nothing on the really cheap ones as they probably won't last and will get a loose connection when you move the kit around. I therefore wanted something affordable, yet reliable and will manufactured. I have to say I am complete happy with this cable. It not only arrived promptly, looks good but is also well built. I wholehearedly endorse this cable.