1st thing you realise when you receive this is that its no lightweight item. Its a solid piece of kit.
Heres a few points i found different to standard scart leads:
-Thicker cables + a plastice sleeve which probably is there to protect the cable. I have clearly noticed the difference on my set. The thicker cables transfers pictures better, there is no crackles on screen
-Solid connector: Golden metal connector very solid, doesnt look like mine will ever break even if it fell on the floor. The only issue was the screw caps which where plastic, had to tighten them. The caps do not interfere with the cable as its just an extra piece of security to secure the gold connector to the cable.
Hope this review helps. I do believe good value as i did my research like you are doing right now ;)