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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide [Hardcover]

John Jantsch
5.0 out of 5 stars  See all reviews (4 customer reviews)
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Product details

  • Hardcover: 304 pages
  • Publisher: Nelson Business an imprint of Thomas Nelson Publishers; First Printing edition (14 Mar 2007)
  • Language: English
  • ISBN-10: 078522100X
  • ISBN-13: 978-0785221005
  • Product Dimensions: 21.1 x 14.5 x 3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 617,379 in Books (See Top 100 in Books)

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Product Description

Synopsis

Talks about duct tape marketing, a small business marketing programme to treat marketing as an integrated system. This system includes a series of steps and strategies that various businesses, regardless of size can use to produce stunning returns from a consistent marketing effort.

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6 of 7 people found the following review helpful
5.0 out of 5 stars A book that lives up to it's name 11 July 2006
Format:Hardcover
"Why is Small Business Marketing So Hard?"

That is the question first posed in this book. Author, John Jantsch has come up with a crackerjack book for all owner managers of small businesses with the answers.

If you are struggling to attract the right type of customers or clients the author offers practical help.

An Instant Classic.

Go buy it.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Wow!!! 7 Oct 2009
Format:Hardcover
Does EXACTLY what it says on the cover - it IS the most practical guide for marketing a small business! With the emphasis on practical. Choc-full of amazing, motivating, do-able, won't-break-the-budget ideas for getting your business noticed. Chapter 6 on having a web presence is excellent and worth the price all by itself. I went from 'what do I need a web site for?' to staying up half the night as his suggestions exploded my thinking, I couldn't stop the ideas coming! You can't afford not to buy this book, it's THAT good.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Pragmatic and Lives Up to Its Name 17 Jan 2009
Format:Paperback
This is a great read for any owner of a small business. It includes loads of pragmatic, actionable information to really power up your marketing. His style is very down to earth but he continually reminds you that as a small business owner you have to be a marketer and this book is a good place to start.
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5.0 out of 5 stars This book is mustard 4 Jun 2013
By Seth
Format:Kindle Edition|Amazon Verified Purchase
I have been meaning to buy this book for some time and now I have I can't believe I didn't get it sooner. It offers great no nonsense marketing advice to build you small business. It's written in super easy to read language and cuts through the usual marketing jargon.

I read it once and took notes and am now on my second time round putting the recommended things in to action. Sometimes we all know what we should be doing but it takes a book like this to kick it in to action.

The tips and guidelines aren't rocket science but if followed cannot fail to increase the bottom line of any small business.

Bravo
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