- Hardcover: 304 pages
- Publisher: Nelson Business an imprint of Thomas Nelson Publishers; First Printing edition (14 Mar 2007)
- Language English
- ISBN-10: 078522100X
- ISBN-13: 978-0785221005
- Product Dimensions: 21.1 x 14.5 x 3 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 438,230 in Books (See Top 100 in Books)
Duct Tape Marketing
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Product Description
Synopsis
Talks about duct tape marketing, a small business marketing programme to treat marketing as an integrated system. This system includes a series of steps and strategies that various businesses, regardless of size can use to produce stunning returns from a consistent marketing effort.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Hardcover
"Why is Small Business Marketing So Hard?"
That is the question first posed in this book. Author, John Jantsch has come up with a crackerjack book for all owner managers of small businesses with the answers.
If you are struggling to attract the right type of customers or clients the author offers practical help.
An Instant Classic.
Go buy it.
That is the question first posed in this book. Author, John Jantsch has come up with a crackerjack book for all owner managers of small businesses with the answers.
If you are struggling to attract the right type of customers or clients the author offers practical help.
An Instant Classic.
Go buy it.
2 of 2 people found the following review helpful
Format:Hardcover
Does EXACTLY what it says on the cover - it IS the most practical guide for marketing a small business! With the emphasis on practical. Choc-full of amazing, motivating, do-able, won't-break-the-budget ideas for getting your business noticed. Chapter 6 on having a web presence is excellent and worth the price all by itself. I went from 'what do I need a web site for?' to staying up half the night as his suggestions exploded my thinking, I couldn't stop the ideas coming! You can't afford not to buy this book, it's THAT good.
1 of 1 people found the following review helpful
Format:Paperback
This is a great read for any owner of a small business. It includes loads of pragmatic, actionable information to really power up your marketing. His style is very down to earth but he continually reminds you that as a small business owner you have to be a marketer and this book is a good place to start.
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