Start reading Drunk Tank Pink on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device


Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

Drunk Tank Pink [Kindle Edition]

Adam Alter
3.7 out of 5 stars  See all reviews (3 customer reviews)

Print List Price: £10.56
Kindle Price: £8.54 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £2.02 (19%)
* Unlike print books, digital books are subject to VAT.

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your e-mail address or mobile phone number.


Amazon Price New from Used from
Kindle Edition £5.14  
Kindle Edition, 9 Jan. 2013 £8.54  
Hardcover --  
Paperback £9.59  
Audio Download, Unabridged £18.35 or Free with 30-day free trial
Earn a Free Kindle Book
Earn a Free Kindle Book
Buy a Kindle book between now and 31 March and receive a promotional code good for one free Kindle book. Terms and conditions apply. Learn more

Book Description

Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

Product Description


"Reading Adam Alter's book will change the way you look at our world." --Dan Ariely, author of Predictably Irrational

" A smart and delightful introduction to some of psychology's most curious phenomena and most colourful characters." --Daniel Gilbert, author of Stumbling on Happiness

"I guarantee you'll want to share the incredible anecdotes in Drunk Tank Pink with friends." --Joshua Foer, author of Moonwalking with Einstein

‘one of the best… clearly written and easy to understand’ Evening Standard

‘A fantastic introduction to the wealth of weird and wonderful psychology research out there’ BBC Focus
"The best science book I've read all year... really provocative." Malcolm Gladwell


"Adam Alter has collected the most wonderfully strange and surprising nuggest of recent psychological research in one book. I guarantee you'll want to share the incredible anecdotes in Drunk Tank Pink with friends." 

(Joshua Foer - author of Moonwalking with Einstein)

Product details

  • Format: Kindle Edition
  • File Size: 864 KB
  • Print Length: 274 pages
  • Page Numbers Source ISBN: 1780742649
  • Publisher: Oneworld Publications (9 Jan. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ISBN-10: 1780742649
  • ISBN-13: 978-1780742649
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #258,942 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

More About the Author

Discover books, learn about writers, and more.

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

4 star
3 star
2 star
3.7 out of 5 stars
3.7 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Remarkable Book 6 Oct. 2013
Format:Paperback|Verified Purchase
A terrific and absorbing read. Professor Adam Alter's book provides an invaluable insight into the secret cues that continually affect our every thought, feeling and even behaviour. Read this book and liberate yourself from the marketing gurus that summon us to use a certain brand of mobile phone, drive a certain car or wear a certain cologne in order to "get the girl". Alter's book goes much further than marketing in that he furnishes us with the tools to smart decision-making leading to an overall better state of mind.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars easily comprehendable science 18 May 2014
Format:Kindle Edition|Verified Purchase
One of few good science authors able to tell a story out of science. Though many criticise such books for making behavioural economics 'pop science', it's the ability to apply findings to reality and make layman understand them that's clever
Comment | 
Was this review helpful to you?
1 of 4 people found the following review helpful
1.0 out of 5 stars poor scholorship 1 Jun. 2014
Format:Paperback|Verified Purchase
Superficial,sometimes with comments which are either unsubstantiated or just wrong. Seemingly written with profit mostly as the motive not education.
Was this review helpful to you?
Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars  82 reviews
53 of 56 people found the following review helpful
4.0 out of 5 stars "When a person is given a name, his gods accept it." 21 Mar. 2013
By Amelia Gremelspacher - Published on
Format:Kindle Edition|Verified Purchase
According to this book, that may be case, but not so much for people. Alter presents research revealing that names will prompt assumptions of wealth, intelligence, age, and race. Even having a name difficult to spell may evoke more negative affect. These data are only one aspect of this book which explores the effect of color, race, status cues, symbols, and even locations and warmth on human behavior.

This book does not stop with anecdotal or statistical evidence. The author cites experiments, many ingenuous, to test the theories of influence. Some studies are classic such as the one in which a teacher declared eye color to best and found social changes in the children. The children with the preferred eye color started acting superior and in fact performed better on tests. Then switching the announcement of preferred eye color switched behavior to its opposite. Other experiments are more obscure such as the finding that champion chess players will play a riskier game against very attractive, female experts than they would play against similarly matched men.

Whether familiar or esoteric, the research in this book are fascinating and well assembled as well as compelling. The prose is clear and entertaining. This is a book for learning more about the human condition. I believe the information in this book can be useful, and the reading is a pleasure. And if you are planning to have a room with potentially violent people in it, paint it Drunk Tank Pink, a "non-drug anesthetic."
29 of 29 people found the following review helpful
3.0 out of 5 stars I was disappointed 31 May 2013
By Huck DeVenzio - Published on
Format:Hardcover|Verified Purchase
I like to learn about why we behave as we do, especially when the influences are unexpected. After seeing a positive review in a respected magine and testimonials from people whose writings I admire, I eagerly ordered Drunk Tank Pink.

But I was disappointed. To me it is a string of interesting research results presented as unquestioned explanations. While there is thorough footnoting, the author offers little discussion of conflicting research, alternative possibilities, or cause vs. correlation. It's anecdotalism with a scientific underpinning. I would have liked more details or less certainty, including something to substantiate the research that provided the book's title. Surely there must be another side to the research suggesting that the presence of a yin-yang symbol on a questionnaire led white American students to adopt "thought patterns more typical among Chinese people" when predicting the weather. And the attribution of "subliminal priming" to differences in attitudes seems a throw-back to discredited marketing tales.

I liked the studies described, but would have appreciated a more skeptical or more complete presentation of them.
35 of 37 people found the following review helpful
5.0 out of 5 stars Insights and ideas that will make you question the very world around you 28 Mar. 2013
By Kyle Hugall - Published on
Format:Hardcover|Verified Purchase
This book is absolutely packed with incredible insights and ideas relating to the way certain forces that surround us affect the way we think and behave. The examples put forward are truly awe-inspiring and surprising, resulting in a hugely entertaining and thought-provoking read.

Through a lens of robust scientific research, Alter explores a fascinating array of topics and stories from across the globe. Whether his subject is a nasal spray that claims to enhance human relationships, or the flow of time as interpreted by an Australian Pormpuraaw Aborigine, or even the pain-anesthetizing properties of money, Alter delivers his findings in a compelling and engaging way.

The clarity of Alter's writing, the sharpness of his insights and the sheer kaleidoscopic breadth of the stories he explores makes for a gripping read that will change the way you think about the world around you and its effect on your life.

Funny, weird, surprising, provocative, shocking and downright disturbing, Drunk Tank Pink is a must-read for anyone who has even the faintest interest in the riddles of life and what decoding them could mean for the future of humanity.
37 of 42 people found the following review helpful
3.0 out of 5 stars This book is filled with interesting ideas and questionable evidence to back those ideas up. 13 April 2013
By ReaganH - Published on
This book delves into the psychological forces that make us think and behave counter to rational economic thinking, or behavioral economics. Does a certain hue of pink make people less aggressive? Do names cause us to give more or contribute to moral or professional preferences? How can certain symbols, the environment around us and other people subconsciously influence behavior? These, and more, are the highly interesting questions this book seeks to shed light on.

The author presents these ideas in layman's terms with mastery and great insight. He causes you to think outside the box for both simple and complex decision making processes and presents easy to read experimental evidence to back the book's claims.

Herein, however, lies my main problem with this book. The author does not do a good job of fully explaining experimental methodology, the statistical significance or some results and how one small scale experiment may not apply to a population as a whole. He does not accurately explain experiments in terms of potential variables not controlled for in experiments, whether results are applicable over time or to an entire population and mitigating potential criticisms of experimental results or ideas by providing common critiques and rebutting them. For these reasons, some of the ideas leave lingering doubt in my mind and compel me to research the referenced experiments. I should not have this urge because I paid for the book. It is the author's job to clearly state the results and why his interpretation is correct rather than misleading or wrong. In my opinion he does not do a good enough job of this compared to similar books I have read. There are simply too many instances where I question his interpretation. If he does a good job of explaining experimental results or case studies and I still had reservations, I would have no problem investigating further. The fact of the matter is that he does not and I find too many instances where I need to further investigate what he proposes.

Nevertheless, the fact that I have the urge to investigate further the ideas set out in this book illustrates their overall level of interest. This is a decent book and makes for an interesting read. However, take the info with a grain of salt. I would give this book 5 stars if the author added an extra paragraph or so for many of his citations of evidence for full clarification. If you're interested in these kinds of ideas and like similar authors like Gladwell, Heath, Berger and Ariely you'll probably like this book or at least find it interesting, just don't expect it to be as good or insightful.
17 of 19 people found the following review helpful
3.0 out of 5 stars Too Cool For The Room 13 July 2013
By Backfist - Published on
Format:Hardcover|Verified Purchase
The author tries the same approach as Malcom Gladwell - lots of anecdotal evidence to "bring home" his theories. He often cited studies that backed up his claims, but I found them to be way too small to be credible. While Gladwell (or any of the other writers in this vein) spend a chapter on a topic, this one pummels you with dozens of random facts with little connection.
Were these reviews helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category