Brought this to play at Christmas. The 4 players were made up of people in the 40's and 70's age groups. Enjoyable game. In my opinion it's particularly good for those who usually get left out when playing general knowledge type games as most people stand the chance of knowing some of the answers because this game relates to everyday products. (Having said that, one of the older players eventually seemed to get restless with it because he couldn't answer many questions, but I think this is a rare occurrence and is because he has not done much grocery shopping or cooking, generally doesn't eat much chocolate or sweets, or know much about consumer products ... so don't let that put you off ... unless you have another player like that!)
So far we have played 4 games and have used up just under a quarter of the cards supplied. Each card has 4 questions on which refer to different coloured segments on the board. You start off asking one of the players the first question on the card, if they get it right they move to the next corresponding coloured square and you ask them the next question on the card. If they are correct they move to the next corresponding square, and so on until they have answered all 4 questions on the card, when play moves to the next player. However, if they get any of the 4 questions wrong, the question is offered to the next player. If that player gets the answer correct they move to the next corresponding square and get to finish answering the remaining questions on that card. Some cards have photos of products/logos on but some are "pot luck" and just have a theme written on them (with the answers all relating to that theme). I believe the winner is the first person to get to the centre segment who can correctly answer two questions in a row or answer a red question.