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Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry by Oliver Gassmann |
by Rick Ng
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by Ben Goldacre
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by Nassim Nicholas Taleb
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by Malcolm Gladwell
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"LaMattina stands out from many of the other observers of the industry." (Nature Chemistry, May 2009)
"The book provides unique insights into how big pharma manages its R&D. It also serves as a reminder of the useful role the drug industry play in keeping us healthy." (Chemical & Engineering News, April 20, 2009)
“The book offers an insider’s account of the reality of the drug discovery process—revealing it to be more risky, complicated and expensive than many critics suggest. Chapter by chapter, LaMattina addresses the common misconceptions about the pharmaceutical industry—setting the record straight.” (Kansas City InfoZine, February 2009)
“Along with a careful dissection of each false claim and a presentation of the overwhelming evidence that disproves it, LaMattina offers fascinating explanations of the way drug development and government approval function – relying not on clever rhetoric, but on scientific fact and reliable evidence to support his claims; all the while remaining realistic about the industry′s limitations.” (Medical News Today, February 2009)
"It′s obvious from reading his book that LaMattina believes in his industry, in Big Pharma, and in the research and development that has led to drugs that have cured infectious diseases, delayed encroaching heart disease, controlled arthritis—for many millions—reduced pain and suffering." (TheDay.com, January 25, 2009)
Product Description
This book answers the questions about the process and costs of pharmaceutical R & D in a compelling narrative focused on the discovery and development of important new medicines. It gives an insider′s account of the pharmaceutical industry drug discovery process, the very real costs of misperceptions about the industry, the high stakes––both economic and scientific––of developing drugs, the triumphs that come when new compounds reach the market and save lives, and the despair that follows when new compounds fail. In the book, John LaMattina, former president of Pfizer Global Research and Development, weaves themes critical to a vital drug discovery environment in the context. This is a story that Dr. LaMattina is uniquely qualified to tell.
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82% buy the item featured on this page: Drug Truths: Dispelling the Myths About Pharma R&D £16.10 |
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10% buy Quirkology: The Curious Science of Everyday Lives £4.79 |
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9% buy Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry£42.74 |
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