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Dragons' Den: Success, From Pitch to Profit [Hardcover]

Duncan Bannatyne , Deborah Meaden , Peter Jones , Richard Farleigh , Theo Paphitis , James Caan , Evan Davis
4.1 out of 5 stars  See all reviews (15 customer reviews)

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Book Description

1 Oct 2007

Learn how to be a success from the business lessons of the Dragons and financial advice of Evan Davis.

Britain's best loved business brains – Duncan Bannatyne, Deborah Meaden, Peter Jones, Theo Paphitis and Richard Farleigh along with economics expert and presenter Evan Davis – divulge the secrets of their success in this essential read.

Joining them, is James Caan, the new Dragon who became part of the team in Series 5 which aired in October 2007. James is a multi-millionaire businessman and entrepreneur. Here, for the first time, you can read his story and learn from his experiences.

Success, From Pitch to Profit is packed with valuable advice for you, whether you want to perfect your pitching skills, develop an idea or make more money.

The Dragons will look at what's become of the entrepreneurs who entered the Dragons' Den. Some went away empty handed but have since become successful. Others won the backing of the Dragons but failed to make their dream come true. The Dragons will show you what should have been done, what should have happened next and how you too could win their backing and become a business success.

This is much more than a TV series companion. It is a solid business read with never-before-heard advice and experiences from the Dragons own business ventures.

At last, we'll find out how they became millionaires and what their rules for success are. This is a unique, accessible and useful business read straight from the Dragons' Den.

Product details

  • Hardcover: 304 pages
  • Publisher: Collins (1 Oct 2007)
  • Language: English
  • ISBN-10: 0007263554
  • ISBN-13: 978-0007263554
  • Product Dimensions: 23.6 x 15.4 x 3.2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 485,003 in Books (See Top 100 in Books)

Product Description


'Much more than a TV companion.' -- Business Matters Magazine

'Business lessons are brought to life through the insights and strategies of myself, the Dragons and the entrepreneurs.'
-- Richard Farleigh

'Read about business winners and losers, entrepreneurial dreams and delusions, deals made and deals not done, and, above all, Dragons investing their cash.' -- Evan Davis

'There are lessons here for every entrepreneur.'
-- New Business Magazine

About the Author

British multi-millionairess, Deborah Meaden launched her own glass and ceramics export company straight out of business college. Duncan Bannatyne began by trading in cars, but it was with an ice cream van that he changed the course of his life. Peter Jones' entrepreneurial journey started at the age of 16, when he founded a tennis academy. Theo Paphitis has turned Ryman, Contessa, La Senza and Partners the Stationers into successful and profitable retail businesses. James Caan is a serial entrepreneur and multi-millionaire. His business interests are consultancy and outsourcing. Richard Farleigh is a full time business angel who has possibly invested in more new UK companies than any other British investor. Evan Davis is a British economist and journalist and presents Dragons' Den on BBC Two.

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Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
4.0 out of 5 stars Discipline 1 Feb 2009
The book is a great read and full of very practical advice. If I did what it suggested in a disciplined way there is no doubt that success would follow. That is the difference between them and so many of us. Perseverance, dedication, focus and discipline. If you do not have these then the book will remain unread, the great business idea - just that an idea and us just wishing that we had what they have.

If you don't have the discipline - can you get it? I have always had some but lacked focus. I am now getting the focus through participating in an Avatar course which is helping me sort out the misaligning beliefs that have prevented me from getting to a stage where I can implement the ideas in this book.

Get the discipline - read the book first if you need to know the goal - then act on the advice in here. See you at the top!
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4 of 4 people found the following review helpful
4.0 out of 5 stars Exactly what you'd expect 30 Mar 2009
It's a book about a tv show and it mostly tells you what happened in the tv show. If you're expecting more, you'll be disappointed. If you love dragons den and want to get a book about it, this is the best book to get.
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14 of 16 people found the following review helpful
4.0 out of 5 stars Good but short 7 Nov 2007
This is intresting however large font and information repeated mean that you don't get a massive amount of information from this book. However the advice and background on the Dragon's is intresting. Ewan's econimics section is very good and if you like the TV program then you should like this book.
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1 of 1 people found the following review helpful
Format:Hardcover|Verified Purchase
I am a huge fan of Dragons Den, I love seeing all the new ideas that people have and cringing when they say how much money they have invested in the 'next big thing' - especially when Duncan greets them with, 'that's the most ludicrous thing I have ever seen'.

I did enjoy reading this book, especially the biographies and overviews of the different dragons at the start of each chapter and finding out how they got to be where they are today. Each dragon clearly has their own approach to business and they talk candidly about what they did right and more importantly the mistakes they made along the way and what they learned from them.

There are a number of case studies in the book which are taken from the show. Each one is interesting to read but to be honest it is better if you have seen them on the show as you can visualise the presentation that was given and the people behind the product or service.

There is an excellent chapter written by Evan Davies which focuses on business principles and economics, I would say that it provides the most useful advice in the whole book.

This book provides advice and help to would be entrepreneurs, much of it could be of use to anyone who does not have a business background. If you like the show then you will probably enjoy this book.

NOTE: the book was written when James Caan was a Dragon. He has now been replaced by Hillary Dervey.
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1 of 1 people found the following review helpful
5.0 out of 5 stars 80 /100 3 April 2010
Good read if your a den fan , but proper serious business books u'll learn more
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26 of 32 people found the following review helpful
After reading the new Dragons Den book, I thought that like the programme it was extremely enjoyable. After watching the series, I was really interested in finding out more about the entrepreneurs and what happened next and the book helped me do exactly that.

I was also pleasantly surprised to find a whole chapter dedicated to the company I work for, Applied Language Solutions and its founder, Gavin Wheeldon. The Dragons chose not to invest in Gavin's translation company but yet we have proved to be one of the most successful companies to appear before the dragons so far, "The one that got away." I thought it was commendable of the dragons to include both their successes and the investment opportunities they missed. It made the book a more interesting and believable read.

I would definitely recommend this book. If you are a fan of the programme or looking for tips on how to be the next Duncan Bannatyne this is the book for you.
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5 of 6 people found the following review helpful
4.0 out of 5 stars From Riches to Riches 20 Feb 2008
Not living in the UK, I actually hadn't seen the programme and the book was a christmas gift. It's an easy read telling some good stories - and let's face it, who doesn't like a good story? I found the dragons' backgrounds very interesting and some of their values very close to mine. Lots of ideas in there for the budding entrepreneur. Would I actually go on the show with my own ideas - I'm not so sure. Would I contact certain dragons with a solid business proposition - I hope so.
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5.0 out of 5 stars If you love the show, you will love the book! 21 Mar 2012
An interesting book, I am a big fan of the show, so was an obvious purchase for me!! It's good to discover how the dragon's made their millions. Good practical advice to help you consider how to develop and sell your idea. A good read!
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