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Double: How to Double Your Revenue & Profit in 3 Years or Less [Hardcover]

Cameron Herold
5.0 out of 5 stars  See all reviews (4 customer reviews)
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Book Description

1 April 2011
A step-by-step guide to enjoying the roller-coaster ride of growth - while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers - from creating a vision for the company's future to learning how to generate free PR for a developing company - is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less. A down-to-earth action plan: Herold's experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors - even for a smaller company; and, How even the busy entrepreneur can achieve a work/life balance.

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Product details

  • Hardcover: 220 pages
  • Publisher: Greenleaf Book Group LLC (1 April 2011)
  • Language: English
  • ISBN-10: 1608320995
  • ISBN-13: 978-1608320998
  • Product Dimensions: 2.5 x 16.3 x 23.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 303,939 in Books (See Top 100 in Books)

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Review

Check out the author's website for more information about Cameron Herald's book. "If you do what I suggest in this book, you-like myself and other entrepreneurs I've coached-will double the size of your company's revenues and profits, and the amount of free time for you and your employees." - Cameron Herold

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1 of 1 people found the following review helpful
5.0 out of 5 stars Ambitious guide on how to build your business 18 May 2011
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
What can you learn from Cameron Herold, former COO of 1-800-GOT-JUNK? Well, you might pick up quite a bit, given that he increased its revenues from $2 million to $105 million in six years. Herold, now a business coach, says your enterprise can double its sales and profits in a three-year span. He provides specific tactical counsel, carefully explains his intriguing strategy for profitable growth at the rate of 25% a year, and offers clear precepts you can follow. Herold's overall strategy is useful; however, while he's quite likeable, he is not beyond a bit of ego or the occasional far-fetched notion. getAbstract recommends this ambitious, encouraging book to striving executives and entrepreneurs.
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5.0 out of 5 stars Must read for any busy entrepreneur 30 Aug 2011
Format:Kindle Edition
I first came across Cameron's amazing TED talk "Let's raise kids to be entrepreneurs" and something just clicked. Here was a highly successful fellow entrepreneur who not only told it like it is, but wanted to make such a huge contribution to all us up and coming entrepreneurial rookies. Double double continues along the same lines. Not just real and extremely valuable tips and insights from someone who's been there, done that and got the T shirt - but truly valuable lessons in what it actually feels like on the journey. As someone who's currently building an early-stage biotech the importance of having that real vision, building a great team and being laser focused speak volumes. But it's Cameron's own unique ability to share the emotional experiences and more importantly how to handle the "rollercoaster" ride, which makes this book an absolute MUST READ...
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5.0 out of 5 stars Excellent Practical Advice 26 May 2011
Format:Kindle Edition
This is a great book with great practical advice. Its become a manual with bookmarks that I refer back to when needed. What makes this book stand out is unlike a lot of business books, it really gives you actionable steps you can take to grow your business, and is full of anecdotes to back the ideas up and bring them to life. It also is very relevant to modern day businesses and (possibly?) without realising, he explains a way to organise meetings that is very similar to Srum project management with WARs and Huddles. As many new businesses take on Scrum to manage their businesses (as Salesforce.com has done with fantastic results) you'll find this book doesn't contradict many of the key aspects of Scrum.

Overall, this will really help anyone who's thinking of starting a business, opening a new division, or taking their existing business to the next level.
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Format:Hardcover
I've had the pleasure of knowing Cameron for the last three years and he sits on the board of advisors of my startup, Teamly. Now others can benefit from twenty years of his distilled expertise by buying this book.

This book shows you "How to double your revenue and profit, in 3 years or less" and I think it's a must-read for any ambitious, high-growth entrepreneurial business leader.

Growing a business is not easy, but it doesn't have to be complicated and this book is refreshingly full of practical and actionable advice for success, which Cameron has learned over years of running hyper-growth businesses. Throughout the book you'll find out not just what you need to do, but why to do it and instructions on how to do it, along with tons of real-life examples from Cameron's companies and his coaching clients.

Whether you are already a large and long-established business with ambitious plans to double in size every three years, or a high-tech startup enjoying massive user traction and doubling every 3 months, the challenges of building fast-growth companies are the same. Cameron has condensed his knowledge gained from running high-growth businesses such as 1-800-GOT-JUNK? where in his six year tenure as COO, the company roughly doubled in size every year, growing turnover from $2M to over $106M.
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