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Double Your Profits in Six Months or Less [Paperback]

Bob Fifer
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Paperback: 256 pages
  • Publisher: HarperCollins; Reprint edition (May 1995)
  • Language English
  • ISBN-10: 088730740X
  • ISBN-13: 978-0887307409
  • Product Dimensions: 20.5 x 13.5 x 1.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 38,713 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By A Customer
Format:Paperback
As CEO of one of the UK's most influential cost management consulting groups, we have taken the unprecedented step of giving all of our 100+ consultants a copy of Mr Fifers book. It provides some excellent examples of how monies can be saved by almost any senior executive keen to reduce costs and increase profits. The many ideas and suggested methods this book provide are simple but effective ways for ERA to help our clients make more money! Thank you Bob Fifer.
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1 of 1 people found the following review helpful
By A Customer
Format:Paperback
Fifer does an outstanding job of providing a brief overview of the general ideas relating to maximizing profit by reducing unnecessary overhead and increasing the income side of things. The bulk of this quick read is aimed at specific suggestions which you can put into effect immediately. I highly recommend this book to any small business owner or corporate type who is responsible for actually making the money that the employees spend.
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Amazon.com:  16 reviews
13 of 13 people found the following review helpful
A must-read, for your company's and your own survival. 17 Aug 2001
By Wilson W. Wyatt, Jr. - Published on Amazon.com
Format:Paperback
This is a real book, an important one, about real cost-cutting, in a real world. It has been used by many corporate leaders as a "bible" for increasing profits by cutting costs...all company costs that do not actually create a direct profit. That means cutting most of middle management, some senior management, and most employees who do not have direct responsibility for adding daily value to the bottom line. It preaches renegotiating or eliminating vendor contracts on a regular basis. It teaches questioning the value of any consultant or outside service. It is a roadmap for rapid, perhaps severe, cost-cutting to achieve immediate profitability.

This is not a book for the timid. It is not a feel-good book, except for those who enjoy counting their money. It will make most readers feel uncomfortable, perhaps insecure. These are among the important reasons to read the book.

This book was required reading by Sanford Weill and Bob Lipp for all the senior managers of The Travelers Insurance Companies when they engineered the takeover of the ailing company in 1993. It created shock among many of the senior management of the old, established Travelers, but the book prescribed an exact remedy for turning the corporation into a highly profitable company, now a thriving part of CITICORP...one of the great financial corporations in America.

If the reader is a CEO or senior officer, this book is a guaranteed prescription for increasing profitability. If the reader is an employee, at almost any level, this book should be required reading for one's survival. If the reader is a vendor, a consultant, or from an association that provides a service to corporate America, the book should be required reading, because it imparts the knowledge of a real business culture that drives decision-making...and possibly will drive their future relationship with the company.

The book lacks concern for human resources, for many of the people who make up a company's workforce. They can quickly become a drain on profits. Loyalty, human compassion, sense of community, and many human skills are too easily forgotten or deemed insignificant to the bottom line. This is one of the great faults of the book, of its philosophy, and of its short-term prescription for profits. It is why it only deserves four stars, instead of five. It would deserve five stars or more if the author had enough insight to find value in loyalty, human skills (other than direct sales), and the importance of communities or governments (of people) in the ability of a corporation to provide valid and profitable services. In this area, it is deficient.

The book is very simple and easily read in one sitting. It should be required reading by anyone with a serious interest in business...or anyone who has an interest in an important modern business culture, for better or worse, but certainly for profit.

6 of 8 people found the following review helpful
Short, quick read, filled with hard-hitting, useful ideas 29 Dec 1998
By A Customer - Published on Amazon.com
Format:Paperback
Fifer does an outstanding job of providing a brief overview of the general ideas relating to maximizing profit by reducing unnecessary overhead and increasing the income side of things. The bulk of this quick read is aimed at specific suggestions which you can put into effect immediately. I highly recommend this book to any small business owner or corporate type who is responsible for actually making the money that the employees spend.
1 of 1 people found the following review helpful
Managers must read! 12 Jun 2010
By AndyRacer20 - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Got the indication from a Brazilian business magazine - Exame - issued January 2010. Marcel Telles, one of the greatest Brazilian entrepreneurs, recommended the book, as a must read, and as the book that influenced him the most. You might ask, who is this person...well, he is one of the guys behind AB-Inbev deal!

Although the book dates from 1993 (I don't like much old business books), most principles are very interesting and totally applicable for today's market. The focus on cost reduction is clear, and can generate blunt results. I can clearly understand how inspiring this book were for some successful Brazilian companies in the past decade, specially the ones from GP group. Some of the tips such as giving away your own office (as a CEO) to bring cost down is a true example on how you can demonstrate to your crew how committed you are in order to maximize the company's result. Nice reading.
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