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Double Your Business: How to Break Through the Barriers to Higher Growth, Turnover and Profit (Financial Times Series) [Paperback]

Lee Duncan
4.9 out of 5 stars  See all reviews (36 customer reviews)
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Book Description

15 Mar 2012 0273759493 978-0273759492 1

Learn how to pinpoint exactly what is holding your business back so you can double your turnover and profit within 2 years or less.

 

This book enables small business owners to release rapid, dynamic growth. Including action plans which help you to overcome the barriers that may be holding your business back, and littered with case studies throughout, this book acts as a blue print for success, teaching you the key principles of a successful high-performing business.


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Double Your Business: How to Break Through the Barriers to Higher Growth, Turnover and Profit (Financial Times Series) + The Ultimate Small Business Marketing Book + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product details

  • Paperback: 232 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (15 Mar 2012)
  • Language: English
  • ISBN-10: 0273759493
  • ISBN-13: 978-0273759492
  • Product Dimensions: 14.1 x 1.5 x 21.4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Bestsellers Rank: 77,498 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

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Product Description

From the Back Cover

'Having worked with Lee five years ago to achieve great success, I consider this book to be essential reading for entrepreneurs. It is packed full of business gems that focus on solving real-world problems to create on-going business growth.'

Darren Pescod, Owner of The Mortgage Broker Ltd

 

'The ultimate reference manual for ambitious business owners. If you read only one book on business, make it this one.'

Heather Townsend, author of The Financial Times Guide to Business Networking

 

THE BLUEPRINT TO DOUBLE YOUR BUSINESS IN TWO YEARS OR LESS

 

Doubling your business in two years or less isn’t some outlandish aim. It’s a very real and achievable target. We know this because Lee Duncan has used the techniques in this book with hundreds of companies to help them achieve remarkable growth.  Many have achieved growth of 100% or more, with the most successful achieving 500% growth.

 

Now you can follow the same steps to unlock the potential inside your business.

 

For further resources log onto www.double-your-business.com

About the Author

Lee Duncan is one of the UK's leading business growth coaches. Working with ambitious small and medium businesses both in the UK and internationally, Lee has helped his clients achieve a staggering 40 million pounds of extra business.

Lee has a family tree with its roots firmly in enterprise dating right back to the early 1800s. He grew up surrounded by small family businesses, and this clearly showed in his behaviour at school where he was nicknamed "Duncan Enterprises". After almost two decades in increasingly senior positions in the corporate world, Lee's entrepreneurial spirit broke free when he switched to full time business coaching. Lee has since been engaged by some 200 businesses and his influence extends inside the many thousands of businesses who have heard him speak or read his publications.

Despite his obvious intelligence (he holds a First Class Honours Degree), Lee has a very direct, no-nonsense style and has been described as "the most plain-speaking and effective consultant you will ever meet".

Lee's style is mirrored in his writing; you will find very little jargon and no complex theoretical models in this book, just practical and immediately applicable advice.

For relaxation, Lee can be found tinkering with computers or making hardwood furniture.


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Customer Reviews

4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
In my role as a sales and marketing consultant I read dozens of business books every year and rarely feel compelled to write a review. This one was different!

Lee Duncan immediately comes across as "likeable" and "real", a trait so often missing from business experts who can seem arrogant and removed. This was not my impression with Lee.

I was a little concerned from the bold title of the book "Double Your Business" that the book would focus on gimmicks or novelty sales or marketing ideas to grow a business, but thankfully that could not be further from the truth. This is a really practical, hands on, easy to read and easy to use book.

What particularly impressed me was that it is not just about sales and marketing. For any business owner trying to grow their business I often compare their business to a leaking bucket. Often there are leaks in their bucket that need fixing before putting more clients or customers into it or they will simply leak out. Lee's system helps you to identify the leaks, fix them, and then grow your business.

The system is simple yet I believe will be effective for every small business owner out there:

1. Identify the reasons why their business is not growing as they would like (the Barriers To Growth);
2. Read how to fix these problems; and
3. Take the advised action to grow their business (by following Lee's "Growth Blueprints").

There are 22 Growth Blueprints to follow, covering everything from vital cash flow and accounting issues (in my experience often the biggest source of problems for small business owners) to proven sales and marketing ideas and team selection and management.

The book is incredibly well written and edited (so you are not constantly thinking "how did this get to print" as so often I find I am) leaving you free to focus on the good content and applying it to your business. There are many real life examples of people who have used the Growth Blueprints and many other helpful tools in the book to ensure that you take action. There are more tools available on a sister website for the book!

Thoroughly recommended for ALL small business owners.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Common Sense and Practical 2 April 2012
By David T
Format:Paperback|Amazon Verified Purchase
I read this from cover to cover in two hours on Sunday afternoon. As a small business owner looking to grow my business, I wasn't a casual reader - I was looking for insight and tips that I could apply. I was not disappointed.

Lee's style is easy reading. Its not academic, and its peppered with real life stories to illustrate his points. But don't mistake easy reading for soft. He does not pull his punches, and I had several uncomfortable moments as I realised he was outlining areas where there was definite room for improvement in my business.

You can tell Lee has spent several years at the coal face working with real businesses. He gets to the heart of the matter, and then outlines very practical steps for how to resolve them. He outlines 22 potential barriers to growth, and then works through how those barriers can be removed.

I read this all in one go to get a feel for the overall approach. But I think to get the most from this book, it needs to be used as it was designed - as a manual to work through slowly and carefully. The order which the barriers are explained has also been well thought through, so that some of the more fundamental issues are dealt with first.

I suspect that working with Lee as a coach would be the optimal way to double your business. But I think he has probably distilled a large amount of his coaching know-how into this book, and using it as manual to work through over a period of months is the next best thing. I took away 5 key areas that I need to go to work on from my first reading, and fixing those alone could easily double my business. But if I work through each of the potential 22 barriers to growth and use Lee's insight, then I think my business could be unrecognisable in a few years.
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3 of 3 people found the following review helpful
5.0 out of 5 stars How To Grow Your Business To The Size You Want 2 April 2012
By Paul
Format:Paperback
In his book "Double Your Business", the author Lee Duncan has revealed how any business owner can grow their business to the size that suits them.

He takes what some may find a counter-intuitive approach.

Some business owners may think that growing a business is easy. You just spend more money on marketing and attracting more leads and then the business automatically grows.

While that might work, it might not.

"Double Your Business" helps you to find your own barriers to growth and then tells you what to do to get around them. The author has identified 22 growth barriers and has a simple diagnostic questionnaire at the start to help you to focus on where you can get the best return for your time and effort.

More marketing could ruin a business and drive it into bankruptcy if the marketing isn't very good and costs more than it generates. The Double Your Business blueprints to get around the marketing barriers will help make sure that doesn't happen.

Or the marketing may generate lots of leads that aren't converted into sales because the sales processes are very poor. The Double Your Business blueprints will turn your business into an "unstoppable sales machine."

Or marketing and sales may work fine but customer service may be rubbish. The first purchase becomes the last. The Double Your Business blueprints for customer service will make sure this doesn't happen.

I think you're getting the idea by now. Growth isn't as simple as many people think and that's why so many small businesses stay smaller than their owners would like. It's not lack of hard work but the failure to focus on the few things that matter the most.

If you're an ambitious business owner, you need to read Double Your Business and take action on your particular barriers to growth. I know you'll get plenty of "Aha" moments when you look back at things that you've tried before and they didn't work. Now you can get it right.

I hope you've enjoyed my review. Lee Duncan is a good friend. In early 2010, when I wanted to form a mastermind group of leading business coaches in the UK, he was one of the first people I approached because I liked his style and thought he talked a great deal of sense. Since then he has confirmed that I made the right choice.

You can too if you read Double Your Business and correct your growth barriers.
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Most Recent Customer Reviews
5.0 out of 5 stars Double Your Business
As a regular purchaser of business books I picked up Double Your Business thinking that it would be the same as other business books, how wrong was I! Read more
Published 3 days ago by Nicky
5.0 out of 5 stars Common sense Gold
I bought this on a whim on a business trip to France. On that trip I read it from cover to cover and felt empowered to drive my business forward. Read more
Published 5 days ago by Wurlin
5.0 out of 5 stars spent a weekend with a book!
I spent a weekend away from the office and all distractions so that I could focus on the business and why it was not performing as it should. Read more
Published 1 month ago by PeterAtt
5.0 out of 5 stars A valuable resource
I am sitting in my Office and looking at many business books. Like most only a handful I use as reference. Read more
Published 1 month ago by JJ_
3.0 out of 5 stars Worth a read.
Overall this book is worth a read. It is full of useful tips but it has its weaknesses. The section on sales could have been written in the nineteenth century, and makes little... Read more
Published 2 months ago by Anarchy_in_Northwich
5.0 out of 5 stars Buy This Book And Buck The Business Trend
"If only you'd released this book two years before I'd be driving that Jaguar by now! This was without doubt the best £15 I've ever spent on my business. Read more
Published 2 months ago by ScottSenior
5.0 out of 5 stars Advice that works
This is a well written and concise book giving realistic suggestions and guidance on how a business can grow. Read more
Published 3 months ago by LawrieR
5.0 out of 5 stars Great advice
I run a business turning over between half a million and a million, and I honestly believe that if you are in this bracket, then this is the book you need! Read more
Published 4 months ago by Johnny
5.0 out of 5 stars Is there a better book than this?
I have read many business books, but this one "Double your Business" pulls everything together and makes planning for the future an easy operation.
Published 4 months ago by ADRIAN NOBLE
5.0 out of 5 stars Great book and follow up emails from the Author
Great book with lots of tips! But what really impressed me was lee's personal emails to me to see how his book was helping my business. This guy has MOJO!!!
Published 5 months ago by Morris Deegan
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