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Dos Logos [Illustrated] [Hardcover]

R. Klanten , N. Bourquin
4.2 out of 5 stars  See all reviews (4 customer reviews)

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Book Description

21 Oct 2004
Dos Logos, the follow-up to worldwide bestseller Los Logos, is an update on the current state of logo design. It not only presents extensive examples from around the globe, but also charts new developments in this field. In order to offer even more value to conscientious designers, the book classifies the included work according to the industry or purpose for which it was designed and contains more unusual applications including those used on building facades, on clothing and as illuminated advertising.

Frequently Bought Together

Dos Logos + Los Logos 7 + Tres Logos
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  • Los Logos 7 £35.00
  • Tres Logos £35.00

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Product details

  • Hardcover: 443 pages
  • Publisher: Die Gestalten Verlag (21 Oct 2004)
  • Language: English, German
  • ISBN-10: 3899550552
  • ISBN-13: 978-3899550559
  • Product Dimensions: 19.6 x 24.6 x 3.7 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 392,865 in Books (See Top 100 in Books)

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars Inspirational logos but a lack of information 27 Aug 2009
By Biggie
Format:Hardcover
I had heard alot about this book before i purchased it, someone described it to me as being "a bible for logos". Yes its absolutely packed with great logos which are divided into 10 categories -

Corporate
Culture
Design
Fashion
In Motion and Games
Media
Music
Political and Social
Sports
Art and Unclassifiable

Browsing through the glossy pages of this book you feel inspired by what you see before you. On each of the books 400 or so pages it shows a number of logos which indeed are brilliant. However the main flaw which 'Dos Logos' has is that it gives no information whatsoever about the logo apart from who it was created by. Some logos are quite subliminal and its hard to figure out what they are representing, hence you are only left to admire the logos appearance.

A better approach would have been to show the process of the logo, the brainstorm, rough sketches, development, old designs, etc. I'm glad i bought this book but i feel that a simple paragraph maybe explaining the logo would have gone far in making this book great and not just good.
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8 of 9 people found the following review helpful
5.0 out of 5 stars ultimate logo book 27 Feb 2005
By C
Format:Hardcover
i am an a-level student, and as soon as i opened this book i could tell it would be one of the best resources i would find for logo research! With over 3000 logos to look at and gain inspiration from, my logo ideas will never be boring again. Apart from the excellence of the content of the book, the durable cover and bold colouring will be a great addition to my bookshelf!
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1 of 1 people found the following review helpful
4.0 out of 5 stars Very experimental 2 Sep 2010
By Parka HALL OF FAME TOP 50 REVIEWER
Format:Paperback
Length: 0:44 Mins
This book packs a lot of logos, over 2300 of them.

There are two points to note, though.

First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.

The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.

The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.

The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.
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6 of 10 people found the following review helpful
5.0 out of 5 stars student 22 Jan 2005
By A Customer
Format:Hardcover|Verified Purchase
im a student at secondry school and i bought this book because i got its Predecessor from the library los logos and it was awesome its great for typography and deqign it is well worth evry penny and hope i will use it for many years buy it !!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.2 out of 5 stars  24 reviews
12 of 13 people found the following review helpful
4.0 out of 5 stars Good surface reference for contemporary graphics, but not all logos 16 Oct 2005
By J. French - Published on Amazon.com
Format:Hardcover
This book is certainly a treasure chest with some great graphic gems in it. As many of the other reviews note, it is very specifically focussed on contemporary graphics and styles, many of which could be considered trendy. That they might quickly become 'dated' is not so much the issue as even great graphics and logos from decades ago can look dated and still serve as examples of good design. There are probably a handful of really solid logos in here, but on the whole, it is not a collection of graphics that is meant to be solid and timeless.

What this is: a good compendium of contemporary logos and small graphics. Do not get this book if you are looking for breakdowns of logo designs with case studies. This is certainly not it. Like I said, there are an overwhelming number of great graphics and logos, but there is also some crap tossed in here, which does somewhat cheapen the collection as a whole. I would at least like to know which graphics are actual logos, logo concepts or submissions, or just random graphics as they are all scattered together. All that is listed below the images is the design studio that created it. Oh well. It may not be the best book for breaking down logo design, but it is certainly good for providing a wide range of current creativity.
9 of 10 people found the following review helpful
5.0 out of 5 stars Best Modern Logo book out there. 8 May 2005
By Clayton E. Montgomery - Published on Amazon.com
Format:Hardcover
Call it modern, trendy, whatever you want; this is the best resource of current logo design trends. If you liked Los Logos get ready for more of the same which is a great thing. One of the new features is culture based classification including: corporate, culture, fashion, in motion + games, political + social, and even a unclassified section so one can see cool shapes and ideas even though they don't fit into a certain section.

One might dare to call it dated, but if you didn't notice yet today's design trends are quite the mix of decades. Logos range from the classic 60s hippie look, to disco stripes 70s, rock band 80s, and then into the techno style of late 90s.

People who will enjoy this book are artists who like skateboard/vintage/designer t-shirts, modern music label logos, video games and other modern styles. Poking around at the Threadless online clothing site will give you a good idea what to expect when it comes to graphics and imagery. Although not the emphasis of the book, there is also a good batch of classic corporate style logos. Many designs are graffiti influenced, however very few are full on 3d/thick style "tags."

People who won't like this book are those looking for logo ideas and reference for uninspired generic companies. If you consider all your clients boring, move right on by because "Grandma Sue's Fabric Store" type logos are not represented in Dos Logos.

As for the actual book itself, the hardcover is a nice unique canvas with stamped screenprint logo. I haven't had it for long, but the binding looks strong and artist names have a UV block coating as a small upgrade over Los Logos.

As for the main use of this book I see it as a great brainstorming tool. The vast variety in styles greatly helps promote mutation ideas and concepts. Although one might be able to use it as a "how to look a style" guide, I wouldn't recommend it. That is simply not the goal of Dos Logos hence why there isn't any commentary from the individual artists. I honestly can't think of any complaints, with 444 pages the price is very fair. As a modern designer myself, I highly recommend!

-DJ-MonkeyBoy
4 of 4 people found the following review helpful
4.0 out of 5 stars Very experimental 2 Sep 2010
By Parka - Published on Amazon.com
Format:Paperback
This book packs a lot of logos, over 2300 of them.

There are two points to note, though.

First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.

The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.

The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.

The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.
6 of 8 people found the following review helpful
2.0 out of 5 stars Not what I expected 4 Oct 2005
By M. Prewitt - Published on Amazon.com
Format:Hardcover|Verified Purchase
The logos are contemporary, no doubt about it. But unfortunately they are much too hip (if not crude and often provocative) to be of much use to me. It looks like they were all designed to appeal to angst-driven 20-somethings. The logolounge series contains contemporary logos that reflect a broader business sensibility.
1 of 1 people found the following review helpful
4.0 out of 5 stars dos logos 25 Mar 2006
By Andre Noronha - Published on Amazon.com
Format:Hardcover
it's a great book for designers who seek inspiration for logo design.

it has lots of diferent kinds of logos.

the only reason that i didn't rate it five stars is cause it could have more theory and studies on logo design, but it's not a theoretical book.

it's worth it!
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