Dos Logos, the follow-up to worldwide bestseller Los Logos, is an update on the current state of logo design. It not only presents extensive examples from around the globe, but also charts new developments in this field. In order to offer even more value to conscientious designers, the book classifies the included work according to the industry or purpose for which it was designed and contains more unusual applications including those used on building facades, on clothing and as illuminated advertising.
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful
By C
Format:Hardcover
i am an a-level student, and as soon as i opened this book i could tell it would be one of the best resources i would find for logo research! With over 3000 logos to look at and gain inspiration from, my logo ideas will never be boring again. Apart from the excellence of the content of the book, the durable cover and bold colouring will be a great addition to my bookshelf!
1 of 1 people found the following review helpful
By Biggie
Format:Hardcover
I had heard alot about this book before i purchased it, someone described it to me as being "a bible for logos". Yes its absolutely packed with great logos which are divided into 10 categories -
Corporate
Culture
Design
Fashion
In Motion and Games
Media
Music
Political and Social
Sports
Art and Unclassifiable
Browsing through the glossy pages of this book you feel inspired by what you see before you. On each of the books 400 or so pages it shows a number of logos which indeed are brilliant. However the main flaw which 'Dos Logos' has is that it gives no information whatsoever about the logo apart from who it was created by. Some logos are quite subliminal and its hard to figure out what they are representing, hence you are only left to admire the logos appearance.
A better approach would have been to show the process of the logo, the brainstorm, rough sketches, development, old designs, etc. I'm glad i bought this book but i feel that a simple paragraph maybe explaining the logo would have gone far in making this book great and not just good.
Corporate
Culture
Design
Fashion
In Motion and Games
Media
Music
Political and Social
Sports
Art and Unclassifiable
Browsing through the glossy pages of this book you feel inspired by what you see before you. On each of the books 400 or so pages it shows a number of logos which indeed are brilliant. However the main flaw which 'Dos Logos' has is that it gives no information whatsoever about the logo apart from who it was created by. Some logos are quite subliminal and its hard to figure out what they are representing, hence you are only left to admire the logos appearance.
A better approach would have been to show the process of the logo, the brainstorm, rough sketches, development, old designs, etc. I'm glad i bought this book but i feel that a simple paragraph maybe explaining the logo would have gone far in making this book great and not just good.
Format:Paperback
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Length:
0:44
Mins
This book packs a lot of logos, over 2300 of them.
There are two points to note, though.
First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.
The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.
The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.
The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.
There are two points to note, though.
First, the designs are really experimental. There are lots of unusual logo applications. While the logos have style, they lack the elegance, and hence you won't see any big name client examples. Many I guess are designed for short term usage, for events, products, etc.
The other thing is, logos featured from the same design firm have similar styles. While they look different, they feel the same. When I'm looking at a series of logos, sometimes it's hard to tell them apart.
The large number of logos featured makes this a good resource for ideas. However, if you're looking for classy logos, this might not be the book for you.
The paperback actually has a cover that's quite hard, so I won't recommend the hardcover if it cost much more.
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