Don't Be Needy Be Succeedy: The A to Zee of Motivitality© and over 2 million other books are available for Amazon Kindle . Learn more

Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Start reading Don't Be Needy Be Succeedy: The A to Zee of Motivitality© on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Don't be needy be succeedy: The A to Zee of Motivitality© [Paperback]

L. Vaughan Spencer
5.0 out of 5 stars  See all reviews (15 customer reviews)
RRP: £8.99
Price: £8.28 & FREE Delivery in the UK on orders over £10. Details
You Save: £0.71 (8%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 1 Aug.? Choose Express delivery at checkout. Details


Amazon Price New from Used from
Kindle Edition £6.44  
Paperback £8.28  

Book Description

6 Nov 2008

L. Vaughan Spencer studied the Philosophy of Table Tennis and Anti-Social French at the University of the Isle of Wight and gained his MBA at the Jimmy Connors Institute in San Diego over the course of a weekend. Aside from holding motivational workshops in Watford, he also writes books; previous works include Chicken Nuggets for the Soul, Who Grated My Cheese? and What they don't teach you at Harvard Nursery School. All of his work is based on rigorous analysis - apart from when it's easier not to.

In a hilarious - and surprisingly useful - satire of the corporate self-improvement industry the satirical character L. Vaughan Spencer finally puts his wisdom into book form. This ultra-observant how-not-to guide, on everything from clothes and hairstyles to spellology and 720 degree feedback, is a based on a successful stage show that won the Edinburgh Fringe Report Award for Best Satire of 2002 and has toured to theatres and corporate conferences across the world.

Product details

  • Paperback: 248 pages
  • Publisher: Profile Books; 1st edition (6 Nov 2008)
  • Language: English
  • ISBN-10: 1846681634
  • ISBN-13: 978-1846681639
  • Product Dimensions: 2 x 13.1 x 19.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 587,913 in Books (See Top 100 in Books)

Product Description


'I'm a Succeeder in a long line of Succeeders. Caesar, Abraham Lincoln, Tim Henman and Phil Collins - all undoubtedly used my methods.' - L-Vo, Self-Help Guru and Gangsta Motivator. 'This is, quite possibly, the only business book you should ever bother reading.' Stefan Stern, Financial Times. 'The perfect antidote to the endless bogus management consultants and coaches who ply the corporate circuit.' Sunday Telegraph. 'L. Vaughan Spencer is to life coaching what Alan Partridge is to broadcasting. Neil Mullarkey is a very funny man indeed.' - Metro. "This book is hilarious! Smart and silly. Really funny." - Mike Myers. 'Superb pastiche of self-help gurus. It's Borat meets The Office'. - Sunday Times. 'This book changed my life. I thought I was but an humble pub landlord, but now I realise I am an Hospitality Management Executive' - Al Murray the Hospitality Management Executive. 'Without him, I'd be nothing' - Richard Branson. 'This book made me laugh lots. Now I understand so much more about commerce and skincare.' - Nick Hancock. 'Neil Mullarkey is very, very, very, very funny.' - Eddie Izzard. 'Very funny and surprisingly useful. It helped me learn about business.' Tony Hawks. 'Every line of this book is a slogan for Life - you need never have an original thought again. This is a life coach - with legroom, reclining seats and frequent toilet breaks. LVo has the makings of a complete cult.' And, as Shakespeare would have written: Where LV succeeds there succeed I.' - Robert Bathurst. 'Will make you cry with laughter. Or possibly pain.' - People Management. 'Brilliant work. Very funny indeed - reminded me why I like L-Vo so much. Delicious relief from these grim times.' - Luke Johnson (Chairman of Channel 4 and Borders). 'Just the sort of man we need in these credit crunch days...the ultimate must-have Christmas present for your lacklustre friends.' - Arthur Smith. 'It's a mix of my old two 11 O'Clock Show faves, Ali G and Ricky Gervais, and unusually for a dictionary-style book, is one you can read in one sitting ... This book comes with the promise that buying two copies will make you even more successful than buying just one, but you might like to make it three just to be on the safe side.' - The Bookbag. 'Quite possibly, the only business book you should ever bother reading' Stefan Stern, FT.

About the Author

Neil Mullarkey co-founded Britain's top improvisation troupe, The Comedy Store Players, has acted in several films, including two Austin Powers movies, and is a regular on television and radio comedy shows - where he will plug the book shamelessly.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Excerpt | Back Cover
Search inside this book:

Customer Reviews

4 star
3 star
2 star
1 star
5.0 out of 5 stars
5.0 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Laugh, Cry, Succeed - Thank you L-Vo! 29 Jan 2010
By J. Eden
Before I read L. Vaughan Spencer's book, I was unemployed, unsuccessful and my hairstyle was, frankly, shocking. When someone recommended that I read `Don't Be Needy, Be Succeedy', I was dubious as to how a book would be able to help. Happily, I can report that it changed my life. I am now gainfully employed, a true believer in the power of Tong Shui (the Feng Shui of hair) and I am several steps closer to becoming a true Succeeder.

If there's one book you buy this decade (and there really should be at least one), make it `Don't Be Needy, Be Succeedy'. It contains all the wisdom of the Dalai Lama, but in terms that the modern go-getter can relate to - and with better dress sense. L-Vo's understanding of people and the need to succeed has made him the ultimate Gangsta Motivator, whether you need help in business or your personal life.

You'll laugh, you'll cry, you may be slightly confused at times, but most importantly you'll be motivitalised. Stop eating food regardless of its initial letter (see The Alphabet Diet for more details) and buy this book.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Say YES to being Succeedy! 10 Aug 2009
This is a very funny book and a hilarious take on the world of personal development, life-coaching and navel gazing. A fabulous and outrageous parody!

At the same time, it has a serious message on how to really succeed and get on in life. The key is to take it all lightly and not to get hung up with all the "gurus" out there!

By showing us how not to do it, we get some great insights in how to actually succeed in life on your own.

Neil Mullarkey's comical outlook on life belies a genius at making light work of all those self-appointed messiahs who make us feel so needy.

Get this book, read it, study it, laugh a lot and then get ready to be succeedy!

In the words of a famous song - "Life will never be the same again!"

Arvind Devalia
Author of "Get the Life you Love"
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
The basis of this book is brilliant. It's all the business speak, pulled apart, brilliantly parodied and put back together with additional syllables. Motivitalisation is the way forward. It is hilarious, conceivably even more amusing that the look you get from a completely stranger as they see the cover of your chosen literature when traveling on the underground.

Perhaps oddly though, it is actually a relevant business book. It shows you all the things that are wrong with business attitudes and people fighting to get their point across. The "blue sky" thinking jargon and confusing rubbish we all have to put up with in larger companies. The amount of work the author's alter ego Neil Mullarkey has done with businesses using Improv as a framework has fertlized this work fully. It's a bit like a David Brent from the Office kind of work. The L-Vo character is baffling, cringeworthy and desperate, but so so real to anyone in business.

Buy it. Succeediness is NLP but with a better moisturiser.

Don't Be Needy Be Succeedy: The A to Zee of Motivitality©
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars The Best Business Book ever! 13 Nov 2008
Until I read this book, I had no idea what success really was. The advice in here is invaluable. I'm buying copies for all my friends. I can't think of a better-value present for these dark times than a dose of L-Vo.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars A laugh-aloud witty observational book 27 Oct 2008
This book is like a series of stand-up routines and is definitely laugh aloud material.
My copy has already been "dipped into" by 3 people who thoroughly enjoy it and are off to purchase their own copy.
A succeedy book, for sure.
(only problem - don't let the husband read it when you are trying to SLEEP as he laughs so hard)
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Very funny! 25 Oct 2008
Very funny satire on the whole life-coaching and motivational-speaking world. The format works really well and there are loads of clever observations about corporate culture. The perfect Xmas present for anybody who wants to have a "succeedy" 2009.
Comment | 
Was this review helpful to you?
4 of 5 people found the following review helpful
By Stephen
This book answers the questions that businesses and governments have been too afraid to ask. No wonder we find ourselves in the financial crisis we are in today. We have been spending too much time focussing on low priority issues such as profit margins, product development, social responsibility, people managment and leadership and not enough on the real issues such as animal analysis, good skincare regimes and the benefits of relocating your office closer to London Luton Airport.

The author of this book is a genius. Not only does he explain why we are all failures; he also tells us what we should do to become successful.

It is the first business book I have read that comes with a guarantee that buying two copies will make you even more successful than just one. I'm buying three.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars I've had a this a few days on my desk and 6 Feb 2014
Format:Paperback|Verified Purchase
without fail everyone who has popped by has picked it up and laughed out loud. Hopefully I'll enjoy it too if my workmates will leave it alone.
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
5.0 out of 5 stars Wow
It's humiliating for me to say - but before reading this magnificent book I thought I was giving business 100%

Having read it, and actioned some of the suggestions in... Read more
Published on 21 Jun 2010 by Mr. P. Johnson
5.0 out of 5 stars Gripping
Gripping is the one word I can think of to describe this book. I picked up a copy and nearly missed my tube stop on the way to a meeting with the Department for Transport, thus... Read more
Published on 27 Feb 2010 by Mr. P. Cook
5.0 out of 5 stars Pay attention, go getters!
This is a very funny take on business motivation. It doesn't take itself seriously for two seconds, but it's all written in a very matter of fact, deadpan way. Read more
Published on 9 Mar 2009 by CJ
5.0 out of 5 stars All you need to get to the top of the business pyramid
"Witty, insighftful, comprehensive, ironic, invigorating, uplifting and inexpensive. All the things you can expect from a business guru in these times of change on crack. Read more
Published on 8 Mar 2009 by C. Allan
5.0 out of 5 stars Tony Robins step aside!
I heard about this book on Radio 2 and I went straight out and bought it. It's a wonderful parody of self help books so brilliantly observed, the comedy coming from all the clap... Read more
Published on 3 Dec 2008 by Anne Avid Reader
5.0 out of 5 stars Warning - do not read this book in public
I made this mistake and nearly got myself institutionalised. You often read reviews that describe books as "laugh out loud funny" but this is the real deal. Read more
Published on 3 Nov 2008 by D. Foley
5.0 out of 5 stars A renaissance in business writing.....
If you need a break form the old 'stuffy' business titles, then this is the one for you. Be prepared to consider, contemplate and just laugh out loud. Read more
Published on 1 Nov 2008 by M. Lawn
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category