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More About the Author
Product Description
Product Description
Whether you are a National Health Dental Practice or a top end Cosmetic Dental Practice if you have a passion for providing World Class Communication Skills to your Patients, then you will love this book. You will discover
How to build instant rapport with your patients and get them to like you
How to ask the right questions to uncover new opportunties. There are literally thousands of pounds worth of treatment sitting in your patient base, you will learn a step by step approach on how to ask the right questions
You will understand how patients make buying decisions and what puts them off
How to present solutions to patients so they want to buy from you
How to talk money with confidence and achieve the prices your services deserve
How to overcome every single patient objection to create a win win
How to gain commitment and have more of your patients say yes to what you are suggesting willingly without pressure
How to work together as a team so that you never drop the baton again
About the Author
In 1999 two dentists attended Ashley Latter's sales courses and since then his programmes, books and cds are legendary within the U.K. & Irish dental Market. Over 4500 Dentists, Orthodontists and team members have now attended Ashley Latter's Two Day Ethical Sales & Communication Programme and it is one of the most sought after programmes in the Dental Industry today. He often delivers around 150 workshops a year all over Europe, coaching Practices to develop a World Class Patient Journey and improve their profits. When he is not working, Ashley lives in Manchester with his wife Graziella and two children Enrica and Martina. His passions include boxing, walking with his family and watching his beloved Manchester United.
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Most Helpful Customer Reviews
Format:Paperback
This book is a must for all dentists and their teams who want to be successful in today's challenging times.
It takes the reader through the various stages of the selling process with a strong emphasis on the principles of ethical sales. You will learn about creating rapport, discovering what patient's need and want, and converting this knowledge into a mutually happy and rewarding professional relationship.
The text is illuminated throughout with many interesting and insightful anecdotes and lessons from the author's own experiences.
Just in case things go wrong, there is a chapter on how to handle complaints.
It will be required reading on my practice from now on.
It takes the reader through the various stages of the selling process with a strong emphasis on the principles of ethical sales. You will learn about creating rapport, discovering what patient's need and want, and converting this knowledge into a mutually happy and rewarding professional relationship.
The text is illuminated throughout with many interesting and insightful anecdotes and lessons from the author's own experiences.
Just in case things go wrong, there is a chapter on how to handle complaints.
It will be required reading on my practice from now on.
3 of 5 people found the following review helpful
Format:Paperback
Dentists and their teams are usually poor at an essential skill- Sales and communication.This book concentrates on the patient journey from initial enquiry to completion. With a mix of anecdotes and skills it highlights ways in which practices can move forward.
A must for the whole practice team.
A must for the whole practice team.
0 of 1 people found the following review helpful
Format:Paperback
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Length:
0:53
Mins
essential reading for all the dental team
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