Sign in to turn on 1-Click ordering.
Trade in Yours
For a 0.25 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Don't Mess with the Logo: The Straight Talking Bible of Branding: The 10 Laws of Better Branding (Financial Times Series) [Paperback]

Mr Andy Milligan , Jon Edge
4.0 out of 5 stars  See all reviews (5 customer reviews)
Price: 16.99 & FREE Delivery in the UK. Details
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 4 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 30 July? Choose Express delivery at checkout. Details
Trade In this Item for up to 0.25
Trade in Don't Mess with the Logo: The Straight Talking Bible of Branding: The 10 Laws of Better Branding (Financial Times Series) for an Amazon Gift Card of up to 0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

23 July 2009 Financial Times Series

"Jon and Andy lay out a road-map for great brand management, packed with

the essentials of brand theory and practical tips to make it happen. It does

for brand management what the Haynes workshop manuals do for cars."


Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific


"Brands are about difference and personality. This book really is different. It makes you think and makes you smile!"


Peter Fisk, The Genius Works


"Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile."


John Simmons, Director, The Writer


"an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that"

Mike Lee, OBE, CEO Vero Communications

Humorous, practical and everything you need to know about branding.

This is a different kind of business book. You will find no jargon or dense, theory-laden text.


Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn’t and exactly what you have to do to build your brand.


Be inspired by real-life stories from the people who did and didn’t mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&S, Red Bull, Apple, Innocent, PwC and FCUK.


There are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time.

Frequently Bought Together

Don't Mess with the Logo: The Straight Talking Bible of Branding: The 10 Laws of Better Branding (Financial Times Series) + Bold: How to be Brave in Business and Win
Buy the selected items together
  • Bold: How to be Brave in Business and Win 11.89

Product details

  • Paperback: 240 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (23 July 2009)
  • Language: English
  • ISBN-10: 0273714201
  • ISBN-13: 978-0273714200
  • Product Dimensions: 14.2 x 21.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 515,988 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description

About the Author

Jon Edge

Jon has worked on some of the biggest names in branding, including Nissan, Sony, Toyota, Disney, Apple and Orange. E is one half of modern artists EDGE & CARR and is also currently a consultant for WHAM. Jon also set up his own company ‘Edgey Ideas’ in 2006. He still has aspirations to be mildly amusing and was also once stuck in a lift.



Andy Milligan

Andy is a leading international brand consultant. He moved to Singapore in 2002 to become the managing director of Interbrand’s South East Asia operations. He now runs his own company specialising in training and development Andy has worked on a wide range of programmes in Japazi Corp, Barclays, BiC, OSIM, Cerebros, FIFA, ATP Tour, London Underground and Roche. Andy makes frequent appearances in the media, on BBC, CNN, and CNBC. He is the co-editor of Uncommon Practice, 2006 which has sold over 13,000 copies since 2002.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

4.0 out of 5 stars
4.0 out of 5 stars
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
I've read all Andy Milligan's stuff and he always writes both entertainingly and knowledgably about brands. This book takes that all a step further. The book will be of use to anyone in charge of a brand - so anyone in business for themsleves right the way through to the guardians of global enterprises. There are loads of original thoughts on brand differentiation with none of the awful jargon that normally accompanies this subject. If you like people who talk incessantly about 'marketing optimization' or 'new brand paradigms' or who wax lyrical with inpenetrable brand bollocks, don't buy this book. If you like your business books to make you smile and stimulate in plain English, Andy Milligan will do just that. I really enjoyed the book and learnt a lot in to the bargain.
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
4.0 out of 5 stars Good Book on Branding 2 Dec 2009
By Ken
As someone new to Branding, I thought the book was full of useful, relevant examples - Dyson, O2, Virgin, BA. From trademarking to customer service the book covers the branding basics in a humourous and engaging way.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars A gem of a book! 14 Aug 2009
Format:Paperback|Verified Purchase
I've found this gem of a book has top drawer advice from a seasoned professional. It's refreshing to get such practical and insightful advice from a guy who's clearly done some great brand marketing! It helps you avoid all the pitfalls and take better decisions that lead to real results. Definitely worth a read!
Comment | 
Was this review helpful to you?
As soon as I started reading Edge and Milligan's book on branding I knew I was going to enjoy it because of its engaging humour and tone. It never takes itself too seriously, while managing to deliver some very serious points about branding that were useful to me as an experienced brander and marketer and I can I imagine being a refreshingly clear guide to anyone else who has an interest in brands, whether a student or CEO. I find with most marketing books you read them once then leave them on the shelf to gather dust, but in this case I know I'll keep it handy and refer back to it on a regular basis. Highly recommended!
Comment | 
Was this review helpful to you?
1 of 8 people found the following review helpful
1.0 out of 5 stars Bland rather than Brand 24 Nov 2009
By Gib
whats can i say....it tells you nothing new..Bland rather than Brand... there are a lot better books out there on the subject..
Was this review helpful to you?
Would you like to see more reviews about this item?
Was this review helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category