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Don't Mess with the Logo: The Straight Talking Bible of Branding: The 10 Laws of Better Branding (Financial Times Series) [Paperback]

Mr Andy Milligan , Jon Edge
4.0 out of 5 stars  See all reviews (5 customer reviews)
Price: 16.99 & FREE Delivery in the UK. Details
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Book Description

23 July 2009 Financial Times Series

"Jon and Andy lay out a road-map for great brand management, packed with

the essentials of brand theory and practical tips to make it happen. It does

for brand management what the Haynes workshop manuals do for cars."

 

Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific

 

"Brands are about difference and personality. This book really is different. It makes you think and makes you smile!"

 

Peter Fisk, The Genius Works

 

"Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile."

 

John Simmons, Director, The Writer

 

"an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that"

Mike Lee, OBE, CEO Vero Communications

Humorous, practical and everything you need to know about branding.

This is a different kind of business book. You will find no jargon or dense, theory-laden text.

 

Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn’t and exactly what you have to do to build your brand.

 

Be inspired by real-life stories from the people who did and didn’t mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&S, Red Bull, Apple, Innocent, PwC and FCUK.

 

There are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time.


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Don't Mess with the Logo: The Straight Talking Bible of Branding: The 10 Laws of Better Branding (Financial Times Series) + Bold: How to be Brave in Business and Win
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Product details

  • Paperback: 240 pages
  • Publisher: Financial Times/ Prentice Hall; 1 edition (23 July 2009)
  • Language: English
  • ISBN-10: 0273714201
  • ISBN-13: 978-0273714200
  • Product Dimensions: 14.2 x 21.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 515,988 in Books (See Top 100 in Books)

More About the Author

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Product Description

About the Author

Jon Edge

Jon has worked on some of the biggest names in branding, including Nissan, Sony, Toyota, Disney, Apple and Orange. E is one half of modern artists EDGE & CARR and is also currently a consultant for WHAM. Jon also set up his own company ‘Edgey Ideas’ in 2006. He still has aspirations to be mildly amusing and was also once stuck in a lift.

 

 

Andy Milligan

Andy is a leading international brand consultant. He moved to Singapore in 2002 to become the managing director of Interbrand’s South East Asia operations. He now runs his own company specialising in training and development Andy has worked on a wide range of programmes in Japazi Corp, Barclays, BiC, OSIM, Cerebros, FIFA, ATP Tour, London Underground and Roche. Andy makes frequent appearances in the media, on BBC, CNN, and CNBC. He is the co-editor of Uncommon Practice, 2006 which has sold over 13,000 copies since 2002.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.0 out of 5 stars
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars EVERY BRAND MANAGER SHOULD READ THIS BOOK 4 Aug 2009
Format:Paperback
I've read all Andy Milligan's stuff and he always writes both entertainingly and knowledgably about brands. This book takes that all a step further. The book will be of use to anyone in charge of a brand - so anyone in business for themsleves right the way through to the guardians of global enterprises. There are loads of original thoughts on brand differentiation with none of the awful jargon that normally accompanies this subject. If you like people who talk incessantly about 'marketing optimization' or 'new brand paradigms' or who wax lyrical with inpenetrable brand bollocks, don't buy this book. If you like your business books to make you smile and stimulate in plain English, Andy Milligan will do just that. I really enjoyed the book and learnt a lot in to the bargain.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Good Book on Branding 2 Dec 2009
By Ken
Format:Paperback
As someone new to Branding, I thought the book was full of useful, relevant examples - Dyson, O2, Virgin, BA. From trademarking to customer service the book covers the branding basics in a humourous and engaging way.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A gem of a book! 14 Aug 2009
Format:Paperback|Verified Purchase
I've found this gem of a book has top drawer advice from a seasoned professional. It's refreshing to get such practical and insightful advice from a guy who's clearly done some great brand marketing! It helps you avoid all the pitfalls and take better decisions that lead to real results. Definitely worth a read!
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Format:Paperback
As soon as I started reading Edge and Milligan's book on branding I knew I was going to enjoy it because of its engaging humour and tone. It never takes itself too seriously, while managing to deliver some very serious points about branding that were useful to me as an experienced brander and marketer and I can I imagine being a refreshingly clear guide to anyone else who has an interest in brands, whether a student or CEO. I find with most marketing books you read them once then leave them on the shelf to gather dust, but in this case I know I'll keep it handy and refer back to it on a regular basis. Highly recommended!
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1 of 8 people found the following review helpful
1.0 out of 5 stars Bland rather than Brand 24 Nov 2009
By Gib
Format:Paperback
whats can i say....it tells you nothing new..Bland rather than Brand... there are a lot better books out there on the subject..
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