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Don't Make Me Think!: A Common Sense Approach to Web Usability (Circle.Com Library)
 
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Don't Make Me Think!: A Common Sense Approach to Web Usability (Circle.Com Library) [Paperback]

Steve Krug
4.9 out of 5 stars  See all reviews (34 customer reviews)

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Don't Make Me Think!: A Common Sense Approach to Web Usability Don't Make Me Think!: A Common Sense Approach to Web Usability 4.4 out of 5 stars (83)
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Product details

  • Paperback: 208 pages
  • Publisher: New Riders; 1 edition (13 Oct 2000)
  • Language English
  • ISBN-10: 0789723107
  • ISBN-13: 978-0789723109
  • Product Dimensions: 22.9 x 17.8 x 1.3 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Bestsellers Rank: 247,939 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Amazon.co.uk Review

Usability design is one of the most important though often least attractive tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humour and excellent to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques and examples presented within it revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions. For example, "We don't read pages--we scan them" and, "We don't figure out how things work--we muddle through". Getting to grips with such hard facts sets the stage for Web design that then produces top-notch sites.

Using an attractive mix of full-colour screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

This is the type of book you can blow through in a couple evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W Plain

Product Description

People won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical--and often amusing--common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.

Krug's clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.


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Customer Reviews

34 Reviews
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 (1)
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Average Customer Review
4.9 out of 5 stars (34 customer reviews)
 
 
 
 
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34 of 35 people found the following review helpful:
5.0 out of 5 stars Short and effective, makes a powerful point, 27 Oct 2003
By 
Frank Carver - See all my reviews
(VINE VOICE)   
This review is from: Don't Make Me Think!: A Common Sense Approach to Web Usability (Circle.Com Library) (Paperback)
At last, an author who follows his own advice! This book is short and easy to read (at 200 pages, I read it in a day), but surprisingly deep. The book is peppered with colour screenshots, black and white cartoons and pithy quotes and headings. A pleasure, not a chore, to read.

The basic premise is simple; people don't like hard choices or stopping to think, they just want to get something done. The more self-evident a web site is, the easier it is to use. Implementing it, and being sure you've got it right, is tricky, though. Krug covers site and page layout, navigation design, usability testing on a shoestring as well as a broad and engaging model of how people really use the web.

It doesn't deal with internationalization at all, seems to assume a mostly static site, and offers no real help in getting your idea to the web in the first place, but will help you make good choices along the way. Well worth a read, and probably worth a refresher each time you start a new project to keep you on track.

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48 of 50 people found the following review helpful:
5.0 out of 5 stars Great sections on navigation, home page design, usability, 25 Jun 2002
By 
Pavel Gokin (Colchester, VT United States) - See all my reviews
(REAL NAME)   
This review is from: Don't Make Me Think!: A Common Sense Approach to Web Usability (Circle.Com Library) (Paperback)
What makes this book valuable:
- in-depth treatment of navigation design. The sections on tabs and breadcrumbs are especially excellent;
- great section on effective home page design. Get this book along with Nielsen's "Homepage Usability", and you're set in this department.
- wonderful primer on usability testing. If your web team is small, this could be all you need to get started with informal user testing. My own experience supports Steve's: you don't have to have Ph.D. in human factors to facilitate fruitful usability tests;
- last, but not least, the book is very easy to read due to its witty tone, short paragraphs, and tons of bullets.
One thing this book could do better:
- make the headings more informative, saving the witticisms for the body copy. This would have made it a quicker at-a-glance reference.

Conclusion:
The book scores a perfect 10 with its target audience: the designers, developers, project managers, producers, marketers, and those who "sign the check". Just buy it.

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15 of 16 people found the following review helpful:
4.0 out of 5 stars Simple, practical advice on web page design, 21 Jun 2001
By 
Merja Ranta-aho (Helsinki, Finland) - See all my reviews
This review is from: Don't Make Me Think!: A Common Sense Approach to Web Usability (Circle.Com Library) (Paperback)
I liked vey much this book's approach to page design - the home page, designing navigation, "billboard design". The style of the book is entertaining and easy to read, andthe insights are important.

I, though, disagree with Krug's view on not having to use actual users; it seems that what he has in mind is the situation of having to find some very-expert users and he suggests to use any, not-that-expert users instead. While this MAY be sometimes a good choice, it definitely is a bad mistake to think that you can substitute the average beginner-user (to whom your site would be designed to) with the easily-available conmputer expert next door. In any case, you should consider the situation where your test user shows you that the site just does not work - it is too difficult. Hand at heart: do you believe him or do you think secretly, that your REAL users would survive the site?

Therefore, Id recommend this book for anyone as the SECOND web usability book, after the reader has gained some perspective on user testing elsewhere.

I've used the book as reference and material on some web usability design basic courses, and the feedback has been very positive: not just theories but an elegant model of the user at work and simple but powerful design guidelines.

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