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Don't Make Me Think: A Common Sense Approach to Web Usability (Voices That Matter) [Paperback]

Steve Krug
4.9 out of 5 stars  See all reviews (8 customer reviews)
RRP: 27.99
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Book Description

24 Dec 2013 0321965515 978-0321965516 3
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards


Frequently Bought Together

Don't Make Me Think: A Common Sense Approach to Web Usability (Voices That Matter) + Smashing UX Design: Foundations for Designing Online User Experiences (Smashing Magazine Book Series) + Lean UX: Applying Lean Principles to Improve User Experience
Price For All Three: 52.46

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Product details

  • Paperback: 216 pages
  • Publisher: New Riders; 3 edition (24 Dec 2013)
  • Language: English
  • ISBN-10: 0321965515
  • ISBN-13: 978-0321965516
  • Product Dimensions: 23 x 17.8 x 1.3 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 3,003 in Books (See Top 100 in Books)

More About the Author

Steve Krug is a usability consultant who has more than 20 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.

Product Description

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple,,, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Kindle Edition
Steve Krug is back with 3rd edition of "Don't Make Me Think", a bit different web design book than readers are used to find on the market.

It all starts with the misleading title because after reading it you will certainly spend some time thinking about ideas presented inside, about quality improve quality of web site you already have or creating a new one using numerous tips author provided.
For the most part this book is actually more a presentation and a picture book than the usual design book but it's great because using pictures and examples of what is good and what is not the author is sending best messages.

Therefore, you can be sure that after reading/viewing it you'll have at least several new ideas how to improve usability of your website understanding your user better - what they like and what they don't and how the regular user is browsing through the Internet.
Web usability is feature about many web designers don't think enough or not at all resulting in websites that are maybe nice or full of information but unusable.

Although his previous edition was published almost 8 years ago, it was still the recommended read for any web designer or enthusiast, to learn some useful tricks and get some tips for making or upgrading good website.
But as author said the world and Internet have changed a lot, due to the technology rapid development, the web itself kept improving and usability became mandate, not an advantage. But most importantly his previous edition felt dated.
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This book is my absolute bible: I have all 3 editions and recommend it continually: and the people I loan it to end up buying 3 copies themselves: 1 to keep - 1 to give to the people who report to them and 1 to give to their manager.

It is the best argument and proof of why you need to make your website answer your customers concerns - and not your own: it shows how people just Do Not Care about your company - it's organisation, or anything else - except the task they came to your site to complete. If you distract them from that task or annoy them or make them think about something that is not their key task they will leave. And never return.

So: the single best acid test to find out if a web designer will create a site that will answer your customers requirements and help them accomplish their tasks is to ask if they have a copy of this book. If they don't - they might well create a pretty site... - but in my universal experience it will fail.
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5.0 out of 5 stars The best book in its area 29 Mar 2014
Format:Paperback|Verified Purchase
In its third revision and updated and still as relevant today as it was when it was first penned now with new shiny pictures and a couple of new chapters.
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By N Payne
I am both a mainly back-end software developer who sometimes works on web projects, and someone charged with developing a website for a community organisation. I am finding this book to be really useful and full of wise advice. I especially enjoyed the chapter on usability testing. I appreciate the way that Steve has brought the book up to date with new trends such as multi-platform development and responsive design. It's well worth the money as well as being an amusing read in many places.
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