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Don't Make Me Think: A Common Sense Approach to Web Usability (Voices That Matter) Paperback – 24 Dec 2013


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Product details

  • Paperback: 216 pages
  • Publisher: New Riders; 3 edition (24 Dec. 2013)
  • Language: English
  • ISBN-10: 0321965515
  • ISBN-13: 978-0321965516
  • Product Dimensions: 17.8 x 1.3 x 22.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 2,700 in Books (See Top 100 in Books)

More About the Author

Steve Krug is a usability consultant who has more than 20 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.

Product Description

About the Author

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its second edition with over 350,000 copies in print. Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. The books were based on the 20+ years he's spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA. Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

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Customer Reviews

4.5 out of 5 stars

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Amazon Customer on 29 April 2014
Format: Paperback
I read the first edition of this book many years ago and it completely transformed my understanding of web design.

Before I read this book I knew of two elements to building web pages; The code, and the graphics. After I read it I knew of a third, the user experience.

Put in simple terms this book helps you to understand what a visitor to your site wants, and helps you to give it to them. When we search on the web, we expect the information we want to just be there, we don't want to figure out navigation, read hundreds of words or work anything out. This book gives the designer the best chance at getting as close to this experience as possible for as many people as possible.

If you are a web designer looking to be better or just starting out looking to learn the ropes, buy this book. Oh and save yourself a lot of hassle and buy these too:

Don't make me think - Usability and user experience
Webs of influence - Psychology of presentation
100 things every designer needs to know about people - More psychology
Letting go of the words - Organising information, content strategy, how to be succinct
HTML 5 in easy steps - The code for structuring your web sites
CSS3 in easy steps - Presenting that code with style
Javascript in easy steps - Making interactive things happen
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3 of 3 people found the following review helpful By Denis Vukosav on 18 Jan. 2014
Format: Kindle Edition
Steve Krug is back with 3rd edition of "Don't Make Me Think", a bit different web design book than readers are used to find on the market.

It all starts with the misleading title because after reading it you will certainly spend some time thinking about ideas presented inside, about quality improve quality of web site you already have or creating a new one using numerous tips author provided.
For the most part this book is actually more a presentation and a picture book than the usual design book but it's great because using pictures and examples of what is good and what is not the author is sending best messages.

Therefore, you can be sure that after reading/viewing it you'll have at least several new ideas how to improve usability of your website understanding your user better - what they like and what they don't and how the regular user is browsing through the Internet.
Web usability is feature about many web designers don't think enough or not at all resulting in websites that are maybe nice or full of information but unusable.

Although his previous edition was published almost 8 years ago, it was still the recommended read for any web designer or enthusiast, to learn some useful tricks and get some tips for making or upgrading good website.
But as author said the world and Internet have changed a lot, due to the technology rapid development, the web itself kept improving and usability became mandate, not an advantage. But most importantly his previous edition felt dated.
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2 of 2 people found the following review helpful By Mr. James A. Robertson on 1 April 2014
Format: Paperback
This book is my absolute bible: I have all 3 editions and recommend it continually: and the people I loan it to end up buying 3 copies themselves: 1 to keep - 1 to give to the people who report to them and 1 to give to their manager.

It is the best argument and proof of why you need to make your website answer your customers concerns - and not your own: it shows how people just Do Not Care about your company - it's organisation, or anything else - except the task they came to your site to complete. If you distract them from that task or annoy them or make them think about something that is not their key task they will leave. And never return.

So: the single best acid test to find out if a web designer will create a site that will answer your customers requirements and help them accomplish their tasks is to ask if they have a copy of this book. If they don't - they might well create a pretty site... - but in my universal experience it will fail.
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1 of 1 people found the following review helpful By OpenToNewIdeas on 7 May 2014
Format: Paperback Verified Purchase
Some very useful points for web and mobile design.

One good point I got from it was it doesn't matter so much how many clicks a user has to do to get to a page/object, but rather the ease with which they get there. More easy clicks is better then fewer "thinky" clicks. Hence the title! Especially with mobile screens, which are constricted by how much you can put on them anyway, this is a simple point but well made.

There are others like this, and I'd recommend the book, but not gushingly.
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Format: Paperback
I am both a mainly back-end software developer who sometimes works on web projects, and someone charged with developing a website for a community organisation. I am finding this book to be really useful and full of wise advice. I especially enjoyed the chapter on usability testing. I appreciate the way that Steve has brought the book up to date with new trends such as multi-platform development and responsive design. It's well worth the money as well as being an amusing read in many places.
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