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Don't Make Me Think!: A Common Sense Approach to Web Usability [Paperback]

Steve Krug
4.4 out of 5 stars  See all reviews (109 customer reviews)
Price: £24.99 & FREE Delivery in the UK. Details
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Don't Make Me Think: A Common Sense Approach to Web Usability (Voices That Matter) Don't Make Me Think: A Common Sense Approach to Web Usability (Voices That Matter) 4.5 out of 5 stars (19)
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Book Description

18 Aug 2005
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards



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Don't Make Me Think!: A Common Sense Approach to Web Usability + Rocket Surgery Made Easy: The Do-it-yourself Guide to Finding and Fixing Usability Problems (Voices That Matter) + The Design of Everyday Things, revised and expanded edition
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Product details

  • Paperback: 216 pages
  • Publisher: New Riders; 2 edition (18 Aug 2005)
  • Language: English
  • ISBN-10: 0321344758
  • ISBN-13: 978-0321344755
  • Product Dimensions: 22.9 x 17.6 x 1.1 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (109 customer reviews)
  • Amazon Bestsellers Rank: 14,018 in Books (See Top 100 in Books)

More About the Author

Steve Krug is a usability consultant who has more than 20 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.

Product Description

From the Back Cover

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards


About the Author

Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
76 of 79 people found the following review helpful
3.0 out of 5 stars Usability - for Americans 8 April 2009
Format:Paperback
Steve Krug covers many aspects of usability in an accessible, light-hearted and easy to read way.

It must be said, though, that Krug's idea of usability is usability for Americans. He assumes we all come from the same place, speak the same language, use the same language scripts and so on. He dismisses web forms in a couple of sentences and international web site users in even fewer. In terms of international viewers of web sites, some of his advice is downright damaging.

Read this as an introduction to usability, but look further too - otherwise we will never be rid of the scourge of the required "State" field in forms ...
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11 of 12 people found the following review helpful
5.0 out of 5 stars Thumbs up from me. 5 Jun 2006
Format:Paperback
As someone approaching the subject of web usability for the first time I found Steve Krugs book to be an excellent introduction. This book is aimed at someone who would like to find out more about the basics of Usability testing. For example you may be a web designer of a small company where the business doesnt have the budget for a Usability department or a home user who wants to add that extra touch to your web pages or even as an introduction to the subject that escapes the tech lingo of Human Computer Interaction professionals.

I would give this book a big thumbs up.
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11 of 12 people found the following review helpful
5.0 out of 5 stars Every web designer should read this. 23 Oct 2005
Format:Paperback
Very easy to read but full of useful advice. Every web site owner and web designer needs to read this book. The recommendations could easily add thousands to your bottom line if you're selling on line.
I particularly liked the "fixed" versions of home pages with the description of the "problem areas". All the other points covered were very clearly explained and easy to take on board. Particularly useful sections covering home page design and testing sites for usability.
I bought four books about usability recently and this is easily the best.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Made Me Think... 14 May 2007
By Sohnee
Format:Paperback
I believe I made changes to several websites after just a couple of chapters and they're much better for it.

Some of the points appear to be common sense and obvious, but only once you've read them!

I would describe this book as a must-read for web designers.
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9 of 10 people found the following review helpful
Format:Paperback
Since reading the first edition some years ago, I always refer to this book during usability presentations and recommend it to not only designers and developers, but also consultants, project managers and even clients. When the second edition was released in 2006 I purchased a few copies for the office and made it essential reading for everyone!

It's a very easy read and doesn't complicate matters with technical jargon, but instead relates to everyday tasks such as likening finding a product on a website to looking for a chainsaw in a hardware store. It examines the way we use the internet, it highlights that people don't use websites the way the designer intended and that we don't `read' websites, we scan them. It covers popular, common-sense solutions to these issues and uses clear, well-illustrated examples. It also talks about simplifying usability testing so you do enough of it, and uses some real-world examples to demonstrate.

It is an essential purchase for anyone involved in website creation and there are three new chapters in the second edition that help justify a new purchase if you already own the first edition.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Don't make me think- Usability for dummies 5 May 2009
Format:Paperback
When I bought this book I was redesigning my ecommerce website. Even if it was written almost five years ago, I found the suggestions given were very usefull.
Now, the beta version of my site is running I can actually see how much it was improved by following the hints this book gave me. And it's written in a way that even someone that don't work with this kind of thing can understand. Great!
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2 of 2 people found the following review helpful
Format:Paperback
This reference is one of the best places to start your journey into IA and usability. It's clear, concise and has a friendly tone that actually makes the book very easy to read.

Whilst many aspects of the web have moved on since this book was first written, the vast majority of the ideas, thought processes and methods used within are still perfectly valid. They will continue to be valid for the foreseeable future too.

This book is something I'd recommend any web designer, IA or developer picks up. Whilst some of the ideas may seem basic to you now, there are some very simple ideas in here that you've probably overlooked or forgotten about. It's never too late to look back to basics to see what you've missed.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Must read for anyone doing anything on the web 25 Jan 2010
Format:Paperback
In web terms the book might be ancient, but it is still very accurate. He manages to present complex matter in bite sized chucks you cannot stop eating. No boring academic writing. Through examples, pictures and bullet points you are fed all the basics you need to know to lift your website to a higher level.

Just get it ;-)
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Most Recent Customer Reviews
5.0 out of 5 stars Worth its weight in gold
Worth its weight in gold
Published 3 months ago by Gugaboy
5.0 out of 5 stars If you create user interfaces read this book
Lots of advice on how to keep your design helpful and make users life straightforward. Highly recommended. Read more
Published 5 months ago by Garish
4.0 out of 5 stars A good starting point
Although this book is a little dated in terms of the examples used, the principles are as relevant as ever. A short, but very effective book, definitely a recommended read.
Published 6 months ago by Eamonn
4.0 out of 5 stars Brilliant
Although it was wrotten years ago, What ever you are, a user or a designer this book is a must read. Don't miss it, an evergreen.
Published 6 months ago by Tirso Sánchez Otaegui
5.0 out of 5 stars Great read
A book written very simple for anyone to understand but has a wealth of knowledge.
anyone who wants to know how to build better websites should most definitely read this book. Read more
Published 6 months ago by Sanjiva Karunaratne
1.0 out of 5 stars Rubbish
This book could have been summarised in about two pages. Its repetitious and blindingly obvious to most we users. Wouldn'd bother with it
Published 9 months ago by P. J. Harris
5.0 out of 5 stars Most usable book about web usability, funny and easy to read
"Don't Make Me Think" by Steve Krug is slightly different web design book than readers are used to find around. Read more
Published 10 months ago by Denis Vukosav
4.0 out of 5 stars Helpful book
I enjoyed the book very much. Written in an easy to read style that made understanding the underlying principals effortless.
Published 12 months ago by david
5.0 out of 5 stars Absolute must have if you are interested in web design / UX
Brilliant book, can't recommend it enough. Even tho some examples are a little dated the theory is just as applicable now as it ever was so don't let that put you off. Read more
Published 13 months ago by Bamaracas
4.0 out of 5 stars Easy to read - Learn lots
Lots of valuable information/tips in this book. Loved how easy to read it was! I'm new to this but Steve Krug makes it very easy to understand, and humorous too. Read more
Published 14 months ago by Miss C
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