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Don't Make Me Think!: A Common Sense Approach to Web Usability Paperback – 18 Aug 2005


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Product details

  • Paperback: 216 pages
  • Publisher: New Riders; 2 edition (18 Aug 2005)
  • Language: English
  • ISBN-10: 0321344758
  • ISBN-13: 978-0321344755
  • Product Dimensions: 18.1 x 1.2 x 22.8 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (109 customer reviews)
  • Amazon Bestsellers Rank: 26,967 in Books (See Top 100 in Books)

More About the Author

Steve Krug is a usability consultant who has more than 20 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.

Product Description

From the Back Cover

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards


About the Author

Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.

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Customer Reviews

4.4 out of 5 stars

Most Helpful Customer Reviews

77 of 80 people found the following review helpful By Amsterdamned on 8 April 2009
Format: Paperback
Steve Krug covers many aspects of usability in an accessible, light-hearted and easy to read way.

It must be said, though, that Krug's idea of usability is usability for Americans. He assumes we all come from the same place, speak the same language, use the same language scripts and so on. He dismisses web forms in a couple of sentences and international web site users in even fewer. In terms of international viewers of web sites, some of his advice is downright damaging.

Read this as an introduction to usability, but look further too - otherwise we will never be rid of the scourge of the required "State" field in forms ...
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11 of 12 people found the following review helpful By Mr. G. Moseley on 5 Jun 2006
Format: Paperback
As someone approaching the subject of web usability for the first time I found Steve Krugs book to be an excellent introduction. This book is aimed at someone who would like to find out more about the basics of Usability testing. For example you may be a web designer of a small company where the business doesnt have the budget for a Usability department or a home user who wants to add that extra touch to your web pages or even as an introduction to the subject that escapes the tech lingo of Human Computer Interaction professionals.

I would give this book a big thumbs up.
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11 of 12 people found the following review helpful By Cravenplan Computers Ltd on 23 Oct 2005
Format: Paperback
Very easy to read but full of useful advice. Every web site owner and web designer needs to read this book. The recommendations could easily add thousands to your bottom line if you're selling on line.
I particularly liked the "fixed" versions of home pages with the description of the "problem areas". All the other points covered were very clearly explained and easy to take on board. Particularly useful sections covering home page design and testing sites for usability.
I bought four books about usability recently and this is easily the best.
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4 of 4 people found the following review helpful By Sohnee on 14 May 2007
Format: Paperback
I believe I made changes to several websites after just a couple of chapters and they're much better for it.

Some of the points appear to be common sense and obvious, but only once you've read them!

I would describe this book as a must-read for web designers.
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9 of 10 people found the following review helpful By Sean Johnson on 15 Sep 2007
Format: Paperback
Since reading the first edition some years ago, I always refer to this book during usability presentations and recommend it to not only designers and developers, but also consultants, project managers and even clients. When the second edition was released in 2006 I purchased a few copies for the office and made it essential reading for everyone!

It's a very easy read and doesn't complicate matters with technical jargon, but instead relates to everyday tasks such as likening finding a product on a website to looking for a chainsaw in a hardware store. It examines the way we use the internet, it highlights that people don't use websites the way the designer intended and that we don't `read' websites, we scan them. It covers popular, common-sense solutions to these issues and uses clear, well-illustrated examples. It also talks about simplifying usability testing so you do enough of it, and uses some real-world examples to demonstrate.

It is an essential purchase for anyone involved in website creation and there are three new chapters in the second edition that help justify a new purchase if you already own the first edition.
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3 of 3 people found the following review helpful By Ida Tafuri on 5 May 2009
Format: Paperback
When I bought this book I was redesigning my ecommerce website. Even if it was written almost five years ago, I found the suggestions given were very usefull.
Now, the beta version of my site is running I can actually see how much it was improved by following the hints this book gave me. And it's written in a way that even someone that don't work with this kind of thing can understand. Great!
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2 of 2 people found the following review helpful By Skor Avensis on 29 May 2009
Format: Paperback
This reference is one of the best places to start your journey into IA and usability. It's clear, concise and has a friendly tone that actually makes the book very easy to read.

Whilst many aspects of the web have moved on since this book was first written, the vast majority of the ideas, thought processes and methods used within are still perfectly valid. They will continue to be valid for the foreseeable future too.

This book is something I'd recommend any web designer, IA or developer picks up. Whilst some of the ideas may seem basic to you now, there are some very simple ideas in here that you've probably overlooked or forgotten about. It's never too late to look back to basics to see what you've missed.
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1 of 1 people found the following review helpful By Denis Vukosav on 15 Dec 2013
Format: Paperback
"Don't Make Me Think" by Steve Krug is slightly different web design book than readers are used to find around. Starting from the misleading title because reading it will make reader to think a lot but also from its presentation which is more a picture book then the book.

But I can assure you that after reading/viewing it you'll have at least several ideas how to improve usability of your website and be able to better understand users - what they like and what they don't, how the regular user is browsing Internet.

Web usability is feature about many web designers don't think enough or not at all resulting in websites that are maybe nice or full of information but unusable.

The book starts with introducing of several guiding principles, followed by design patterns and tools which would help you improving website efficiency. Throughout all book the author insists on usability testing and where the book excels is that many examples are illustrated to see where and how the actual websites were enhanced. It's great to see that author is realist, he knows the usability testing could be very expensive, due to that he gives tips to designers how testing can be done cheaply, even with 10 cents per day.

I liked the most simplicity of idea he brought with sentences like:
- It should be very clear what is clickable
- Get rid of half the words, then get rid of half of what's left
- "The trunk test" - if you've been blindfolded and locked in a car trunk, you should be able to answer these questions about a site immediately when your blindfold is removed: What site is it? What page am I on?, What major sections does this site have?, Where can I go from here?, Where am I in relation to the rest of the site?, Where can I go to search?
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