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Don't Make Me Think: A Common Sense Approach to Web Usability (2nd Edition) (Voices That Matter) [Kindle Edition]

Steve Krug
4.4 out of 5 stars  See all reviews (115 customer reviews)

Print List Price: £24.99
Kindle Price: £19.99 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards




Product Description

From the Back Cover

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!
  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards


About the Author

Steve Krug is a usability consultant who has more than 15 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of the first edition of Don’t Make Me Think, he has become a highly sought-after speaker on usability design.

Product details

  • Format: Kindle Edition
  • File Size: 10514 KB
  • Print Length: 216 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: New Riders; 2 edition (5 Aug. 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B000SEGQNS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (115 customer reviews)
  • Amazon Bestsellers Rank: #159,449 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Steve Krug is a usability consultant who has more than 20 years of experience as a user advocate for companies like Apple, Netscape, AOL, Lexus, and others. Based in part on the success of his first book, Don't Make Me Think, he has become a highly sought-after speaker on usability design.


Customer Reviews

Most Helpful Customer Reviews
79 of 82 people found the following review helpful
3.0 out of 5 stars Usability - for Americans 8 April 2009
Format:Paperback
Steve Krug covers many aspects of usability in an accessible, light-hearted and easy to read way.

It must be said, though, that Krug's idea of usability is usability for Americans. He assumes we all come from the same place, speak the same language, use the same language scripts and so on. He dismisses web forms in a couple of sentences and international web site users in even fewer. In terms of international viewers of web sites, some of his advice is downright damaging.

Read this as an introduction to usability, but look further too - otherwise we will never be rid of the scourge of the required "State" field in forms ...
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5 of 5 people found the following review helpful
5.0 out of 5 stars Made Me Think... 14 May 2007
By Sohnee
Format:Paperback
I believe I made changes to several websites after just a couple of chapters and they're much better for it.

Some of the points appear to be common sense and obvious, but only once you've read them!

I would describe this book as a must-read for web designers.
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11 of 12 people found the following review helpful
Format:Paperback
Since reading the first edition some years ago, I always refer to this book during usability presentations and recommend it to not only designers and developers, but also consultants, project managers and even clients. When the second edition was released in 2006 I purchased a few copies for the office and made it essential reading for everyone!

It's a very easy read and doesn't complicate matters with technical jargon, but instead relates to everyday tasks such as likening finding a product on a website to looking for a chainsaw in a hardware store. It examines the way we use the internet, it highlights that people don't use websites the way the designer intended and that we don't `read' websites, we scan them. It covers popular, common-sense solutions to these issues and uses clear, well-illustrated examples. It also talks about simplifying usability testing so you do enough of it, and uses some real-world examples to demonstrate.

It is an essential purchase for anyone involved in website creation and there are three new chapters in the second edition that help justify a new purchase if you already own the first edition.
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2 of 2 people found the following review helpful
Format:Paperback
"Don't Make Me Think" by Steve Krug is slightly different web design book than readers are used to find around. Starting from the misleading title because reading it will make reader to think a lot but also from its presentation which is more a picture book then the book.

But I can assure you that after reading/viewing it you'll have at least several ideas how to improve usability of your website and be able to better understand users - what they like and what they don't, how the regular user is browsing Internet.

Web usability is feature about many web designers don't think enough or not at all resulting in websites that are maybe nice or full of information but unusable.

The book starts with introducing of several guiding principles, followed by design patterns and tools which would help you improving website efficiency. Throughout all book the author insists on usability testing and where the book excels is that many examples are illustrated to see where and how the actual websites were enhanced. It's great to see that author is realist, he knows the usability testing could be very expensive, due to that he gives tips to designers how testing can be done cheaply, even with 10 cents per day.

I liked the most simplicity of idea he brought with sentences like:
- It should be very clear what is clickable
- Get rid of half the words, then get rid of half of what's left
- "The trunk test" - if you've been blindfolded and locked in a car trunk, you should be able to answer these questions about a site immediately when your blindfold is removed: What site is it? What page am I on?, What major sections does this site have?, Where can I go from here?, Where am I in relation to the rest of the site?, Where can I go to search?
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12 of 13 people found the following review helpful
5.0 out of 5 stars Thumbs up from me. 5 Jun. 2006
Format:Paperback
As someone approaching the subject of web usability for the first time I found Steve Krugs book to be an excellent introduction. This book is aimed at someone who would like to find out more about the basics of Usability testing. For example you may be a web designer of a small company where the business doesnt have the budget for a Usability department or a home user who wants to add that extra touch to your web pages or even as an introduction to the subject that escapes the tech lingo of Human Computer Interaction professionals.

I would give this book a big thumbs up.
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12 of 13 people found the following review helpful
5.0 out of 5 stars Every web designer should read this. 23 Oct. 2005
Format:Paperback
Very easy to read but full of useful advice. Every web site owner and web designer needs to read this book. The recommendations could easily add thousands to your bottom line if you're selling on line.
I particularly liked the "fixed" versions of home pages with the description of the "problem areas". All the other points covered were very clearly explained and easy to take on board. Particularly useful sections covering home page design and testing sites for usability.
I bought four books about usability recently and this is easily the best.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Don't make me think- Usability for dummies 5 May 2009
Format:Paperback
When I bought this book I was redesigning my ecommerce website. Even if it was written almost five years ago, I found the suggestions given were very usefull.
Now, the beta version of my site is running I can actually see how much it was improved by following the hints this book gave me. And it's written in a way that even someone that don't work with this kind of thing can understand. Great!
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Most Recent Customer Reviews
5.0 out of 5 stars Perfect for the profesisonal
Great quick read that I will definitely put into practice.
Published 1 month ago by Evan
5.0 out of 5 stars Great book
Great book, some good examples
Published 2 months ago by Rita Fevereiro
5.0 out of 5 stars Five Stars
I wish more web and app designers would read this book.
Published 2 months ago by Count Ludwig
5.0 out of 5 stars Five Stars
Bargain, classic book.
Published 3 months ago by Mr. Robert E. Burridge
5.0 out of 5 stars The Bible of Usability - An Absolute Classic
Its the Bible of usability as far as I am concerned. Short, to the point and easy to read.
Published 4 months ago by mikestarr
4.0 out of 5 stars Four Stars
Good common sense. Will point the UI team I work with to this book.
Published 5 months ago by Darren
5.0 out of 5 stars Worth its weight in gold
Worth its weight in gold
Published 10 months ago by Gugaboy
5.0 out of 5 stars If you create user interfaces read this book
Lots of advice on how to keep your design helpful and make users life straightforward. Highly recommended. Read more
Published 12 months ago by Garish
4.0 out of 5 stars A good starting point
Although this book is a little dated in terms of the examples used, the principles are as relevant as ever. A short, but very effective book, definitely a recommended read.
Published 13 months ago by Eamonn
4.0 out of 5 stars Brilliant
Although it was wrotten years ago, What ever you are, a user or a designer this book is a must read. Don't miss it, an evergreen.
Published 13 months ago by Tirso Sánchez Otaegui
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