Choosing the right price for your product is difficult. There are no hard and fast rules, but many, many factors which you could consider. This book explains a wide variety of aspects to think about, ranging from classic economics right through to strange but frequently observed psychological effects. After reading this book you won't magically know how much to charge for your product. But with all of those ideas in your head you're in the best position to make educated, meaningful pricing decisions.
This book is refreshingly concise and to-the-point. That's fantastic because you can refer back to it again and again without wasting time. As you gain experience on how the market reacts to your pricing, you can read it again to help you figure out some of the factors at work. And if you need to revise your pricing, you can read it again for inspiration. I wish more books were this short.
