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Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing Paperback – 1 Oct 2009

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Product details

  • Paperback: 84 pages
  • Publisher: Red gate books (1 Oct. 2009)
  • Language: English
  • ISBN-10: 1906434387
  • ISBN-13: 978-1906434380
  • Product Dimensions: 12.7 x 0.4 x 20.3 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 852,393 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By A. Brice on 23 Oct. 2009
Format: Paperback
Anyone who has had to price a product knows that pricing is hard. Pricing an intangible product, such as software, is particularly tough. This book is a great little primer on this knotty subject, covering the economics and psychology of pricing in an entertaining and thought provoking fashion. It is also a useful overview for anyone already familiar with the topic.

(Note that this review is based on the PDF version of the book)
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1 of 1 people found the following review helpful By Martin Kleppmann on 22 Oct. 2009
Format: Paperback
Choosing the right price for your product is difficult. There are no hard and fast rules, but many, many factors which you could consider. This book explains a wide variety of aspects to think about, ranging from classic economics right through to strange but frequently observed psychological effects. After reading this book you won't magically know how much to charge for your product. But with all of those ideas in your head you're in the best position to make educated, meaningful pricing decisions.

This book is refreshingly concise and to-the-point. That's fantastic because you can refer back to it again and again without wasting time. As you gain experience on how the market reacts to your pricing, you can read it again to help you figure out some of the factors at work. And if you need to revise your pricing, you can read it again for inspiration. I wish more books were this short.
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Format: Paperback
"Don't Just Roll the Dice" delivers on its goals of being short and useful; it is snappily and elegantly written so anybody involved in the business of software can read it very quickly as a refresher.

For anyone new to the business, this is the best reference I've seen. It should be set reading for all in enterpreneur education, whether formal or informal, who have an interest in forming a software company. Previously, this sort of best practice advice was only found on blogs and websites such as OnStartups.com. This book will serve as a more permanent record, and its creative commons license will remove one barrier to readership.

There are differences in software business models - selling enterprise software B2B or desktop tools B2C (and many points in-between); offering on-premises or as-a-service; free, freemium or premium: all have to be considered. Inevitably, it is at this level of detail that DJRTD reaches the limits of it's scope. The sections on "Free" and "Free Trials" (pages 45 and 47 respectively) leave as much unsaid as said. There aren't really any conclusions - it's said that "free" needs to factor in cost of sales and that nothing needs to become a commodity, but then the conclusion is simply that free is powerful. There are a myriad issues around the topic of free trials, acceptance periods and open source support models, but these get overlooked in favour of the advice to ensure that the startup can afford it. Surely the need for adequate funding is just as real if you need a marketing budget to advertise the software tool in a magazine of trade show?

But this just illustrates that software product pricing needs an entry, intermediate and advanced text. This book does a superb job on the first of these at the very least.

Oh, and to prove I read it, the photograph credit for page 27 needs to be re-checked. I think it refers to the photograph on page 25.
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1 of 1 people found the following review helpful By Nigel Ainscoe on 20 Oct. 2009
Format: Paperback
Got a software start up? Thinking of trying to sell that brilliant software widget that you wrote via your website? If so this book will give you an excellent introduction to the black arts of setting the right price. It covers both the economics and psychology of product pricing, presenting clear discussions on all the common pricing models with their relative merits and pitfalls. It's short at just 80 pages but there's no padding and there is also a good list of references at the back for those who may wish to study the subject further.
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1 of 1 people found the following review helpful By R. Vohra on 23 Oct. 2009
Format: Paperback
1. The author covers many pricing factors; the writing is clear and concise.
2. The initial read takes a few hours; thereafter, it takes around 20 minutes.

As a result, the book has become my quick reference: I will skim through it before I make a pricing decision. Highly recommended to any entrepreneur.
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Format: Paperback
I was excited to discover Neil had written a book on software pricing as I know Red Gate to be a very successful software provider working within a competitive market. I felt that Neils experience would provide insight into the do's and don't's of software pricing. I'm pleased to say I wasn't disappointed.

Neil provides a clear and concise view on how a software provider should price their products and services. His writing is backed up by examples and case studies throughout the software industry from the earliest days of software development through to today's World.

I would thoroughly recommend anyone involved with Software to invest in this book; regardless of whether you are currently looking to price a product, review the pricing on an existing product, or even if you are just involved in software. This book will without a shadow of a doubt provide you information which will translate to profit.
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Format: Paperback
Neil manages to capture all of the essentials in a book that is no longer than it needs to be - spend just an hour or two reading this book, and you will have all of the basics covered. For example, there is a great section on pitfalls to avoid, one on how to maximize profits, and throughout the book discusses ways to engage and delight rather than annoy your potential customers.

Highly recommended for anyone that is faced with the challenge of choosing how to price and position a software product.
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