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Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing [Paperback]

Neil Davidson
4.9 out of 5 stars  See all reviews (13 customer reviews)
RRP: 8.99
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Book Description

1 Oct 2009
How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice. Table of Contents Chapter 01: Some - but not too much - Economics Chapter 02: Pricing Psychology: What is your product worth? Chapter 03: Pricing Pitfalls Chapter 04: Advanced Pricing Chapter 05: What your price says about you (and how to change it) Why read this book? "At Business of Software 2007 Michael Pryor held an impromptu session on how to price your software. So many people turned up, and so many people kept on arriving, that by the time they’d introduced themselves there was no time left to talk about software pricing. I’ve had similar experiences; in fact, “How do I price my software?” is probably the most common question I’m asked by software entrepreneurs and product managers. This handbook is an attempt to answer that question." Neil Davidson, Author. About the Author Neil Davidson is co-founder and joint CEO of Red Gate Software. Red Gate was founded in 1999 and now employs some 150 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for three years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.

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Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing + Software Product Management and Pricing: Key Success Factors for Software Organizations
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Product details

  • Paperback: 84 pages
  • Publisher: Red gate books (1 Oct 2009)
  • Language: English
  • ISBN-10: 1906434387
  • ISBN-13: 978-1906434380
  • Product Dimensions: 19.8 x 12.2 x 0.8 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 887,750 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A great primer on software pricing 23 Oct 2009
Anyone who has had to price a product knows that pricing is hard. Pricing an intangible product, such as software, is particularly tough. This book is a great little primer on this knotty subject, covering the economics and psychology of pricing in an entertaining and thought provoking fashion. It is also a useful overview for anyone already familiar with the topic.

(Note that this review is based on the PDF version of the book)
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1 of 1 people found the following review helpful
5.0 out of 5 stars The Perfect Quick Reference 23 Oct 2009
1. The author covers many pricing factors; the writing is clear and concise.
2. The initial read takes a few hours; thereafter, it takes around 20 minutes.

As a result, the book has become my quick reference: I will skim through it before I make a pricing decision. Highly recommended to any entrepreneur.
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1 of 1 people found the following review helpful
5.0 out of 5 stars In a software startup? You must read it 22 Oct 2009
Choosing the right price for your product is difficult. There are no hard and fast rules, but many, many factors which you could consider. This book explains a wide variety of aspects to think about, ranging from classic economics right through to strange but frequently observed psychological effects. After reading this book you won't magically know how much to charge for your product. But with all of those ideas in your head you're in the best position to make educated, meaningful pricing decisions.

This book is refreshingly concise and to-the-point. That's fantastic because you can refer back to it again and again without wasting time. As you gain experience on how the market reacts to your pricing, you can read it again to help you figure out some of the factors at work. And if you need to revise your pricing, you can read it again for inspiration. I wish more books were this short.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A good introduction to the subject 20 Oct 2009
Got a software start up? Thinking of trying to sell that brilliant software widget that you wrote via your website? If so this book will give you an excellent introduction to the black arts of setting the right price. It covers both the economics and psychology of product pricing, presenting clear discussions on all the common pricing models with their relative merits and pitfalls. It's short at just 80 pages but there's no padding and there is also a good list of references at the back for those who may wish to study the subject further.
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5.0 out of 5 stars Absurdly useful book 12 Dec 2013
Packed with brilliant insight, easy to read and incredibly useful. Contains advice that extends far beyond the software industry.

I think the authors should have charged much more though.

Unlike most business books, every single page is worth reading. Even the balsawood penguins.
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5.0 out of 5 stars Excellent guide, clear and concise. 5 Aug 2012
By Sking
Extremely helpful, interesting, well written and humorous. Provides valuable and accessible advice. HIghly recommended. I read the PDF version of the book.
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I was excited to discover Neil had written a book on software pricing as I know Red Gate to be a very successful software provider working within a competitive market. I felt that Neils experience would provide insight into the do's and don't's of software pricing. I'm pleased to say I wasn't disappointed.

Neil provides a clear and concise view on how a software provider should price their products and services. His writing is backed up by examples and case studies throughout the software industry from the earliest days of software development through to today's World.

I would thoroughly recommend anyone involved with Software to invest in this book; regardless of whether you are currently looking to price a product, review the pricing on an existing product, or even if you are just involved in software. This book will without a shadow of a doubt provide you information which will translate to profit.
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Most Recent Customer Reviews
5.0 out of 5 stars Concise and readable guide
Starting with a basic theory of demand and supply, this book demonstrates why software pricing is unique, and hard to fit into traditional models. Read more
Published on 18 Feb 2010 by Tony S
5.0 out of 5 stars Greta Book
If you're on the business of selling software, then this is a must read.
If you're starting up your own software company, then you should already have read it.
Published on 10 Jan 2010 by Fernando Martins
5.0 out of 5 stars Don't just roll the dice
The book is absolutely unique in its ratio content / size. There is a lot of marketing wisdom in these 80 pages. It's very easy to read, entertaining, yet extremely useful. Read more
Published on 8 Dec 2009 by Jiri Gros Haas
5.0 out of 5 stars Succinct, insightful and interesting
Neil manages to capture all of the essentials in a book that is no longer than it needs to be - spend just an hour or two reading this book, and you will have all of the basics... Read more
Published on 1 Nov 2009 by Allan Mertner
5.0 out of 5 stars Fine little book on software pricing
Unlike more academic approaches to the subject, Neil has written a great little book that you will actually finish and also understand. It is enjoyable, relevant and highly useful. Read more
Published on 31 Oct 2009 by Niels Flensted-Jensen
5.0 out of 5 stars Snappily and elegantly written
"Don't Just Roll the Dice" delivers on its goals of being short and useful; it is snappily and elegantly written so anybody involved in the business of software can read it very... Read more
Published on 31 Oct 2009 by Paul Walsh
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