Don't Just Roll The Dice - A usefully short guide to soft...
and over 900,000 other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Frequently Bought Together
Product details
|
Product Description
Product Description
How do you price your software? Is it art, science or magic? How much attention should you pay to your competitors? This short handbook will provide you with the theory, practical advice and case studies you need to stop yourself from reaching for the dice. Table of Contents Chapter 01: Some - but not too much - Economics Chapter 02: Pricing Psychology: What is your product worth? Chapter 03: Pricing Pitfalls Chapter 04: Advanced Pricing Chapter 05: What your price says about you (and how to change it) Why read this book? "At Business of Software 2007 Michael Pryor held an impromptu session on how to price your software. So many people turned up, and so many people kept on arriving, that by the time they’d introduced themselves there was no time left to talk about software pricing. I’ve had similar experiences; in fact, “How do I price my software?” is probably the most common question I’m asked by software entrepreneurs and product managers. This handbook is an attempt to answer that question." Neil Davidson, Author. About the Author Neil Davidson is co-founder and joint CEO of Red Gate Software. Red Gate was founded in 1999 and now employs some 150 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for three years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A great primer on software pricing,
By
This review is from: Don't Just Roll The Dice - A Usefully Short Guide to Software Pricing (Paperback)
Anyone who has had to price a product knows that pricing is hard. Pricing an intangible product, such as software, is particularly tough. This book is a great little primer on this knotty subject, covering the economics and psychology of pricing in an entertaining and thought provoking fashion. It is also a useful overview for anyone already familiar with the topic.
(Note that this review is based on the PDF version of the book)
1 of 1 people found the following review helpful:
5.0 out of 5 stars
The Perfect Quick Reference,
By
This review is from: Don't Just Roll The Dice - A Usefully Short Guide to Software Pricing (Paperback)
1. The author covers many pricing factors; the writing is clear and concise.
2. The initial read takes a few hours; thereafter, it takes around 20 minutes. As a result, the book has become my quick reference: I will skim through it before I make a pricing decision. Highly recommended to any entrepreneur.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
In a software startup? You must read it,
By
This review is from: Don't Just Roll The Dice - A Usefully Short Guide to Software Pricing (Paperback)
Choosing the right price for your product is difficult. There are no hard and fast rules, but many, many factors which you could consider. This book explains a wide variety of aspects to think about, ranging from classic economics right through to strange but frequently observed psychological effects. After reading this book you won't magically know how much to charge for your product. But with all of those ideas in your head you're in the best position to make educated, meaningful pricing decisions.
This book is refreshingly concise and to-the-point. That's fantastic because you can refer back to it again and again without wasting time. As you gain experience on how the market reacts to your pricing, you can read it again to help you figure out some of the factors at work. And if you need to revise your pricing, you can read it again for inspiration. I wish more books were this short.
Share your thoughts with other customers: Create your own review
Would you like to see more reviews about this item?
|
Most Recent Customer Reviews |
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
