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Don't Just Applaud, Send Money! [Paperback]

Alvin H. Reiss

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Inside This Book (Learn More)
First Sentence
CHALLENGE: With its annual one day "Operathon" fund-raiser looming on the horizon. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.2 out of 5 stars  5 reviews
9 of 9 people found the following review helpful
4.0 out of 5 stars Practical Tips on Audience Building and Fund Raising 27 Mar 2007
By S. Brown - Published on Amazon.com
Format:Paperback
This book is a very extensive list of quick tips on fund raising for theatre and arts organization. It presents brief and informative case studies on what organizations are doing to successfully appeal to different audiences, build relationships, and raise funds. While not all of the case studies will appeal to everyone, you should be able to find some that are applicable to your situation. Don't expect this to be a "how-to" guide for audience building and fund raising, rather a good book to use if you are brain-storming on different ideas that you can use in your situation.
4.0 out of 5 stars Great Condition 12 Jan 2014
By Mary Beniger - Published on Amazon.com
Format:Paperback|Verified Purchase
Happy with the books, wish they were more involved yet. We need NEW ideas all the time. I rely heavily on books, love Amazon.
3.0 out of 5 stars A Very Useful Guide 28 Dec 2012
By Zipper - Published on Amazon.com
Format:Paperback|Verified Purchase
Very good basic guide to making events successful. Well organized and concise. Should be in every event planner's library. Bravo!
2.0 out of 5 stars Outdated information 3 Oct 2012
By Merrilee S. Leatherman - Published on Amazon.com
Format:Paperback|Verified Purchase
Book was first published in 1995 so the information is very dated. It is a good look at what worked in the 20th century and some of the ideas can be used. However, the 21st century has brought us so many other tools that can be used for marketing the arts....social networking, the Internet, groupon, etc. I would have liked to read about ideas to incorporate these in developing successful market strategies for the arts.

Amazon sent book very quickly and in good shape. Just wish there had been some indication as to how outdated this book really is.
3.0 out of 5 stars Could have more commentary 29 Nov 2010
By A. J. Mail - Published on Amazon.com
Format:Paperback|Verified Purchase
I got this book as part of a school project - writing a paper on community theatre business models. The book is a collection of anecdotes, but didn't have much in the way of commentary or conclusions by the author. I would have liked more analysis, but it's a good source of examples if you are looking for how others have solved the problem in the past.
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