Dominate your market with Twitter [Paperback]

"...book of the year so far finds its way to City Spy: Dominate Your Market with Twitter: Tweet Your Way to Business Success." --Evening Standard, 1st July 2009

Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as tweets ), which are text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think and then what? Its simplicity is perhaps its charm and twittering is growing at a phenomenal rate. Already in the US 1 in every 10 persons are using the site, including Barack Obama. With a recent $35million investment from private investors Twitter is predicted to soon take over Facebook in its reach. Innovative companies like Apple and Ford have already discovered the instant benefits of using the social media phenomenon to reach consumers directly, build their brand, and increase sales. Dominate your market with Twitter is the first UK book to be publish on this growing spectacle. In it digital marketing experts Jon Smith and José Llinares reveal how marketers can use Twitter to their best advantage, creating strategies to build a loyal following among Twitter members and expand awareness for their product or service. It s a straight talking, no-waffle practical pocket guide and the tips inside can put into practice immediately.

Jon Smith (Barcelona, Spain) is Strategy Adviser and Head of Deenero at Aedgency.com. Part of the launch team for Amazon.co.uk and Kitbag.com, Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over eleven years. He's launched, run and sold his own online businesses and has been using Twitter to effectively market his and his client's websites since 2007. Jon is the best-selling author of Get Into Bed With Google, Google Adwords That Work and Web Sites That Work also published by Infinite Ideas. José Llinares (Barcelona, Spain) is SEO Manager at Aedgency.com. Sociologist, Multimedia graduate, blogger and expert in Digital Marketing he has worked in many areas including web development, marketing consultancy, online education and developing online business models. An early adopter of Twitter, he has worked with the tool in many projects adding value to users, with the perfect equilibrium between technical and humanistic knowledge, he has spotted the key points that makes Twitter one of the most promising services in the near future.