I've met Mark a few times over the last year at property meetings, so please note that I am not a close friend who is helping him to promote. The book has been written as I would have expected by him: friendly, personable & down-to-earth with nothing complicated or pretentious. What also comes over is his integrity and desire to help. Patently he was a trained salesman, but he doesnt try too hard & he is not one for hype or unrealistic expectations.
As a sales trainer myself, I can say unequivocally that his explanations, questions to ask and networking principles are excellent. In fact he even uses one of my favourite questions that I thought I had exclusive use of; "on a scale of 10, how happy are you with xxx? What would take you from that to 10 out of 10? This along with his infantry work in getting mailshots delivered is where he excels & this content isnt covered by others who work the property networking/presenting circuit. In fact its why I got the book - his B2C training is more recent than mine & a few months ago he recommended a different room layout when discussing a deal in someone's home, & how to position yourself. I would therefore have liked more information on this area & to make the book even more helpful perhaps some scenarios/ body language to be aware of.
There are a few typo errors but I am a bit pedantic about this, and some of the sections seem a bit disjointed and perhaps needing more of a "signposting" at the beginning of each chapter.
Nevertheless, its a valuable book and one that I would recommend to anyone new to the industry or anyone who wants to improve at lead generation.