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Dominate Your Ground [Paperback]

Mark I'Anson
4.9 out of 5 stars  See all reviews (55 customer reviews)

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Product details

  • Paperback: 185 pages
  • Publisher: Berforts Information Press Ltd; 1st edition (2013)
  • Language: English
  • ISBN-10: 1908616318
  • ISBN-13: 978-1908616319
  • Product Dimensions: 28 x 19 x 10 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (55 customer reviews)
  • Amazon Bestsellers Rank: 142,401 in Books (See Top 100 in Books)

Product Description

"Dominate Your Ground" is the revolutionary new book from Mark I'Anson, the renowned property investment trader, trainer and coach. "Dominate Your Ground" details highly innovative techniques, all designed to dramatically improve your wealth opportunities through successful UK residential property trading and investments. Learn how to effectively and profitably set up your own property trading business from the start, source the RIGHT below market value properties, convert and close deals, all from one of the country's leading authorities on the subject. This book is a MUST read for anyone who has a genuine interest in trading in property and wants to realise an un-rivalled level of profits! Whatever your investment objectives or financial situation, "Dominate Your Ground will guide you effortlessly through the process of sourcing those key residential properties that will provide sound investment opportunities and ultimately a highly desirable yield! The book covers a wealth of unique information on how you can develop effective property marketing techniques, gain new sales leads, successfully convert those leads and maximise your revenue potential. You will be provided with a comprehensive solution on how to build an enviable portfolio of residential properties in your own area. The advice detailed is completely unbiased and independent so you can be rest assured that valuable information such as capital growth and estimated rental values perfectly suits your needs in building your portfolio. So, in short if you're struggling with how to generate and covert profitable sales leads from property transactions in your area, this book will provide you with the solutions you need.

Customer Reviews

3 star
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4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars The Complete Package 18 Oct 2013
Format:Paperback|Verified Purchase
My purchase of this book results from being impressed with hearing the author speak and signing up for two of his courses. A weekend course (in my experience) covers about one book , so to get the most out of the course, I bought the book. It doesn't always work because there are some great speakers who write very dull books but I am pleased to report that I am so glad I bought the book.
I understand that the price of the book may be off-putting, as it is more expensive than most property books. May I suggest that these books are more commercial and that they are sold to people who are "interested" rather than "committed". The author is really addressing a niche audience of people who want to grow their capital through property trading. This is very rewarding but also requires focus and strategy.
The author describes how you need to dominate your ground, by carefully selecting your chosen patch which will be around 4000 houses. This is where you concentrate your efforts so that you understand supply and demand and why one street is more popular than another which seems to the outside eye to be identical. The way you do this is via leaflets because in the way he prescribes, firstly you deliver and then you recruit "seasoned" deliverers whilst you are out. Having built up and sold a leaflet distribution company myself, I can vouch that he knows what he is talking about and that he has walked the talk.
The book is well written and easy to follow but remember that there is a difference between simple and easy. He will tell you how, but will you do it? If you do, then the book will deliver results. Again , I know from seeing what others have achieved by following similar methods that this works.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Attack! Attack! Attack! 21 Sep 2013
By Pierre
Format:Paperback|Verified Purchase
OK enough of the military references. Dominate Your Ground is not as ferocious as it may sound. It is a very readable book written in a no nonsense style. I have heard Mark speak live and he is very entertaining as well as delivering quality content. His book is the same. Want to move your BTL property interest to the next level? Buy the book! Roger. Over and out.
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4 of 4 people found the following review helpful
4.0 out of 5 stars A valuable book 3 July 2013
I've met Mark a few times over the last year at property meetings, so please note that I am not a close friend who is helping him to promote. The book has been written as I would have expected by him: friendly, personable & down-to-earth with nothing complicated or pretentious. What also comes over is his integrity and desire to help. Patently he was a trained salesman, but he doesnt try too hard & he is not one for hype or unrealistic expectations.

As a sales trainer myself, I can say unequivocally that his explanations, questions to ask and networking principles are excellent. In fact he even uses one of my favourite questions that I thought I had exclusive use of; "on a scale of 10, how happy are you with xxx? What would take you from that to 10 out of 10? This along with his infantry work in getting mailshots delivered is where he excels & this content isnt covered by others who work the property networking/presenting circuit. In fact its why I got the book - his B2C training is more recent than mine & a few months ago he recommended a different room layout when discussing a deal in someone's home, & how to position yourself. I would therefore have liked more information on this area & to make the book even more helpful perhaps some scenarios/ body language to be aware of.

There are a few typo errors but I am a bit pedantic about this, and some of the sections seem a bit disjointed and perhaps needing more of a "signposting" at the beginning of each chapter.

Nevertheless, its a valuable book and one that I would recommend to anyone new to the industry or anyone who wants to improve at lead generation.

Ian Muir
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3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent practical advice 19 Sep 2013
Just finished this book and was really impressed by it. Mark I'anson gives detailed practical tips as to how to market for, and convert, property leads. The book is layed out in an easy to follow step-by-step journey. A lot of property coaches give fluffy, high level overviews with very little content that you can go away and actually 'do'. This book is different and gives a detailed action plan to follow. Like some of the other reviewers I'm going to go back and go through the book again and use it to develop a specific plan of action.

Would definitely recommend this book to someone looking to get started in property.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great for someone starting with low funds 12 Sep 2013
Dominate Your Ground is easy and enjoyable to read with valuable information.

Aside from the title speaking for itself, this book also shows you how you can generate money out of property without needing huge amounts of cash. I recommend this book to anyone who thinks they can't get into property with limited funds. It has really opened my eyes to a world of opportunity in property. It is also a great book for sales techniques.

I admire Mark's values when dealing with motivated sellers and it's great to know that you can make a lot of money by helping motivated sellers move on with their lives. If you want to make money off of property but also add tremendous value to people's lives, read this book!

I've decided to spring into action by using a few of the strategies mentioned by Mark I'Anson. We'll see how I get on!

Thank you Mark for sharing your knowledge and experience.
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Vital knowledge and easy to read. Packed with things that will immediately help you in the property business
Published 9 days ago by Miss E Miscandlon
5.0 out of 5 stars Great read simple to understand
After attending deal packaging 1 day course. It was a most that I purchased Mark's book. I enjoyed it from start to finish. Read more
Published 11 days ago by Kassim Powell
5.0 out of 5 stars Go For It, this is Created for Action
I hesitated before buying this book as it was slightly more expensive than some of the other kindle books that I have read. Read more
Published 1 month ago by Will Canfield
5.0 out of 5 stars Amazing book
I've just finished reading this book and definitely it was worth the money and time. So many useful tips that will definitely help with my journey. Thank you.
Published 1 month ago by reddevillady
5.0 out of 5 stars Bargain books
An excellent well written book, organised into easy to read segments on the different property acquisition strategies, a bargain for the information within :)
Published 1 month ago by Mr s griffiths
5.0 out of 5 stars Dominate Your Ground
Being relatively new to the property investment scene, with little money to start up, this book was the place to begin. Read more
Published 1 month ago by Aaron Gardiner
5.0 out of 5 stars An absolutely essential and worthwhile purchase - for ANY locally...
Whilst I purchased this book specifically for help in taking forward local property investment, having now read it I would without doubt recommend it to anyone who runs any... Read more
Published 2 months ago by C_J_Stevenson
5.0 out of 5 stars A must buy for any property investor!!
A brilliant book full of lots of golden nuggets of information to help you find great deals in any area.
Published 2 months ago by Daniel Simons
5.0 out of 5 stars A Great Read
Having attended Mark's courses and hearing him speak at various events I bought the book as a follow up. Read more
Published 2 months ago by Neil Deshpande
5.0 out of 5 stars A very specialised book for serious property investors
This book focuses on how to source properties yourself without going through estate agents.

It is a must have manual of how to do it. Read more
Published 3 months ago by robert allen
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