- Hardcover: 288 pages
- Publisher: Orion Business (an Imprint of The Orion Publishing Group Ltd ) (22 July 1999)
- Language English
- ISBN-10: 0752813803
- ISBN-13: 978-0752813806
- Product Dimensions: 23.4 x 16 x 3.2 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,710,152 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
This book identifies some of the world's most unconventional companies and leaders, and examines their unusual methods for business success. Companies featured include Dyson Appliances, Ben and Jerry's, Southwest Airlines, St Luke's, Benetto, Semco and Happy Computers.
About the Author
David Clutterbuck is the author of over thirty books and is a leading management expert and writer. He lectures widely and holds visiting academic posts in a number of business schools.
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
The value in this book is that from the outset, it emphasises that companies must be broader minded in their approach to business. In this time of rapid and constant change, this rule is number one! It was fascinating to read about so-called whacky companies and the radical approaches that they adopted to business. You would think these companies were only found in America, but in fact the book demonstrates that they are everywhere. What's even more fascinating is how successful financially many of these companies are. One of the big lessons from this book is that to stay ahead of the pack, you have to offer something different - whether it be your product/service, or how you deliver it. I guess a number of managers will find the ideas in this book extreme. But if you are on a long flight, this is better business reading than most I've come across!
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