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Product Description
Product Description
In recent years `culture' has become a central concern in a wide range of fields and disciplines. This book introduces the main substantive and theoretical strands of this `turn to culture' through the medium of a particular case study: that of the Sony Walkman. Using the example of the Walkman, the book indicates how and why cultural practices and institutions have come to play such a crucial part in our lives, and introduces some of the central ideas, concepts and methods of analysis involved in conducting cultural studies.
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Do you own a 'personal stereo'? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Do you own a 'personal stereo'? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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10 of 11 people found the following review helpful
Format:Paperback
The first of 6 book series for the Open University D318 course - Culture, Media and Identities. This book introduces the student to a unique framework of cultural analysis - Stuart Hall's "Circuit of Culture" which is made up of 5 moments - Representation, Identity, Production, Consumption and Regulation. The "circuit" borrows from Raymond Williams dynamic definitions of culture. All moments are "articulated" and meaning becomes the result of the interactions between all 5 moments.
du Gay analyzes a material cultural artefact (the Sony Walkman) in each of those 5 moments, introducing several sociological theories. For instance: when he analyzes consumption he introduces 1) the economicist and medico-moralistic theory (mostly Marxist), then the production of consumption theory (Frankfurt school) and, 3) the socio-cultural differentiation theory (Bourdieu).
The whole approach is unique and quite imaginative. This is applied sociology at its best. The framework is there for you to use in your own work. I have no doubts in my mind that the Sociology department of the Open University offers one of the most practical and interesting approaches to teaching. The other approach - first learn the theory is the traditional approach followed by most universities. The "circuit of culture" framework is probably the best there is.
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