- Paperback: 290 pages
- Publisher: Springer; 1st ed. 1999. 2nd printing edition (1 Jan 2000)
- Language English
- ISBN-10: 1852330309
- ISBN-13: 978-1852330309
- Product Dimensions: 23.4 x 15.7 x 1.9 cm
- Amazon Bestsellers Rank: 4,831,805 in Books (See Top 100 in Books)
- See Complete Table of Contents
Doing Business on the Internet
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Product Description
Product Description
The Internet is currently the fastest-growing and most widely-used technology for doing business electronically. Yet, despite its obvious advantages, it is clear that it is fraught with problems: customers are reluctant to use it for purchasing products; surfing is time-consuming and costly; and users are rapidly becoming disillusioned with its failure to fulfill early promises. In an invaluable follow-up to "Doing Business Electronically", Doing Business on the Internet provides a collection of readings which look objectively at what Internet commerce can offer both the consumer and the provider. Primarily of interest to researchers and students in areas such as electronic commerce, business strategy, management of information systems, project management and organisational change, it will also be of interest to corporate managers involved with developing their company's Internet-based strategies and to anyone interested in how to buy or sell on the Internet.
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First Sentence
Doing Business on the Internet: Opportunities and Pitfalls, as the title implies, casts an objective eye on Internet commerce. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Doing Business on the Internet: Opportunities and Pitfalls, as the title implies, casts an objective eye on Internet commerce. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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