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From the Back Cover
A Lucid and Logical Guidebook to Understanding Foreign Culturesand Conducting Successful Cross-Cultural Business
In addition to knowing what to expect when operating in other nations and cultures, businesspeople today must also be keenly aware of their own unseen and often unrecognized cultural feelings and biases. The stakes are too highand mistakes too costlyto risk cultural misunderstandings.
Doing Business Internationally, second edition, is an insightful and hands-on introduction to the prevalent practices, behaviors, and attitudes of cultures and people around the world. Revised, restructured, and refocused from its classic first edition, this ground-breaking book provides:
- In-depth analyses of 6 important global regions
- The 4 basic skills necessary for becoming culturally competent
- The Cultural Orientations Inventory (COI)A powerful tool for identifying and correcting one's cultural skills gaps
The key to global business success is preparation, but a new century has brought new rules of preparation. Let Doing Business Internationally show you how to increase your interpersonal effectiveness in virtually any global setting, seamlessly transfer your operational and communication skills from one culture to the next, and dramatically improve your cross-cultural business performance.
More than at any time in history, today's world is characterized by the continuous movement of people across international orders, increased globalization of business via the Internet and other technological factors, and widespread social, economic, and political upheaval. Empathy and understanding of other cultures is important to the interpersonal success of individualsand essential to the business success of multinational corporations and their executives.
Doing Business Internationally represents an ideal introduction to achieving that vital understanding. From the economic, societal, and organizational trends that define the phenomenon of globalization to the actual practices necessary for functioning effectively in the increasingly interconnected yet still diverse world, this focused yet wide-ranging report presents
- Techniques for minimizing the impact of cultural differences in a business setting
- Models for understanding the hidden forces that guide institutions, behaviors, and interactions
- Strategies for leveraging culture to establish and maintain competitive advantage
Along with innovative products and processes, global market leaders today must have effective cross-cultural communication skills. The revised and updated edition of the international classic Doing Business Internationally is the most comprehensive "user's manual" available for developing those skills. This important book examines the essentials of cross-cultural understanding through the prism of today's demanding corporate environment, and creates a template for succeeding in a business world that has completely rewritten the rules of interpersonal communication and performance.
Culture is an increasingly important element of the interactions of individuals in a globalizing world. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
1.0 out of 5 stars
Un-readable,
By
This review is from: Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success (Hardcover)
I found this book was far too wordy for anything but the most academic of purposes. I found it turgid and overcomplicated with very few illuminating examples, just alot of theory. To me, this is a pseudo-intellectual black hole which clearly never saw the benefit of a good editor. I run training courses on the topic and therefore had to read it but desperately wanted to throw it away after the introduction alone.
5.0 out of 5 stars
Excellent book for learning more about managing multicultural organisations,
By Rana Sinha (Finland) - See all my reviews
This review is from: Doing Business Internationally, Second Edition: The Guide To Cross-Cultural Success (Hardcover)
This is an excellent book for learning more about managing multicultural organisations. Already in its second edition after being first published in 1995, it has improved. The COM or Cultural Orientation Model integrates all the cultural dimensions of famous authors Hofstede, Hampden-Turner and Trompenaars, Stewart and Bennett/Rhinesmith, Kluckhohn and Strondtbeck/Hall and Edwart Hall into a cartwheel.Busy international managers could find the approach of breaking the complexities of cultural differences into value orientations a bit theoretical in the absence of case examples and critical incidents. In fact more of these would have helped in getting a vital point accross that cultural boundaries are not national boundaries.
For people involved in designing performance management systems and strategic planning in multucultural organisations this book is highly recommended reading.
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Valuable guide to building a successful worldwide company.,
By A Customer
This review is from: Doing Business Internationally (Hardcover)
This book should be on the desk of every marketing and human resources manager involved in foreign trade. It is not only for larger companies that have already built a global sales network. It is also for beginners who should consider these cross-cultural factors BEFORE they start selling their goods and services in overseas markets. John R. Jagoe, Director, Export Institute.
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