Does Your Marketing Sell?: The Secret of Effective Marketing Communications (Paperback)

"Half the money I spend on advertising is wasted,
and the trouble is I don’t know which half." Viscount Leverhulme, 1851-1925

Just what makes ones ad 20 times more effective than another? Why does one promotional campaign outpull another by 100 times? And how do you know which yours will be?

Remarkably, the answer is often quite simple. The trick is to think about your marketing as if you were selling. Out goes fancy showmanship. In comes effective salesmanship. The invariable result: higher response rates and more sales.

Does Your Marketing Sell? is a distillation of the author’s 25 years of successful sales and marketing experience, hundreds of real case studies, the pick of marketing communications research, and the received wisdom from some of the world’s greatest marketers.

Woven together, these strands make a simple, practical model that will help you create a striking piece of marketing communications, and - just as importantly - spot and remove the flaws from your marketing message. Highlighting the best (and worst!) of contemporary marketing campaigns with numerous illustrations and examples delivered in a witty and accessible style, it will show you how to:
* get 4 times as many customers to read your ads
* double the response rates to your mailers
* triple the uptake of your promotional offers
* employ the 7 most powerful ways to gain attention
* write with the 100 most persuasive selling words

Whether you’re the MD of a blue-chip corporation, or do the marketing for your own one-person business
(or work somewhere in between), you will be able to read Does Your Marketing Sell? ... and answer: yes - it does!

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