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Do-it-yourself Direct Marketing: Secrets for Small Business [Paperback]

Mark S. Bacon (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Do-it-yourself Direct Marketing: Secrets for Small Business Do-it-yourself Direct Marketing: Secrets for Small Business 5.0 out of 5 stars (1)
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Product details

  • Paperback: 288 pages
  • Publisher: John Wiley & Sons; New edition edition (30 Aug 1994)
  • Language English
  • ISBN-10: 0471008761
  • ISBN-13: 978-0471008767
  • Product Dimensions: 22.6 x 15.2 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,767,459 in Books (See Top 100 in Books)

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Mark S. Bacon
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Product Description

Product Description

Direct mail is no longer limited to companies with big budgets and large marketing departments. This guide supplies a wealth of proven "do-it-yourself" methods for generating inexpensive but high-impact direct mail campaigns. Covering every variety of contemporary direct mail marketing, from radio/TV to tele-sales, each campaign is tailored specifically to a limited budget and the modest marketing expertise of today's small business manager.

From the Back Cover

In direct marketing, you don’t have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon’s acclaimed nuts–and–bolts guide gives you surefire do–it–yourself methods for waging sophisticated, high–power direct marketing campaigns—at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including:
  • The Internet as a direct marketing channel—from setting up Web pages to the latest, cutting–edge technological advances
  • New information on reaching specific target groups
  • How to use all types of direct marketing media—mail order, telemarketing, radio/TV, newsletters, end print ads
  • Dealing with the postal service
  • Insider money– and time–saving tips
  • Dozens of examples of complete, "combat–tested" direct marketing packages, letters, forms, and checklists
  • Strategies for identifying market niches, tracking responses, creating a direct–mail database, and much more
The original edition of Do–It–Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. "One of the best books I’ve seen on how the small business person can use direct marketing techniques."—Dr. William A. Cohen, author of Building a Mail Order Business --This text refers to an out of print or unavailable edition of this title.

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1 of 1 people found the following review helpful
By A Customer
Format:Paperback
every page is packed with out of this world info to help promote your business - the techniques are suitable for small businesses (even really small businesses), with practical, low-budget techniques - a must-have for anyone who wants results- includes a checklist to use before ads and mailpieces go to print - 5 stars!
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Amazon.com:  1 review
9 of 9 people found the following review helpful
Can't get any better than this! 20 Jun 1999
By nicole1@startelco.net - Published on Amazon.com
Format:Paperback
every page is packed with out of this world info to help promote your business - the techniques are suitable for small businesses (even really small businesses), with practical, low-budget techniques - a must-have for anyone who wants results- includes a checklist to use before ads and mailpieces go to print - 5 stars!
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