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Product Description
Product Description
Presented in an easy to follow A to Z format 'Do Your Own PR' gives you all the insider secrets you need to harness the power of publicity and get your message spread far and wide. Whether you're on a small budget and need to cost-effectively promote your business or are simply keen to demistify the PR process and take control - this book shows you how. As well as up-to-date advice on using new tools such as Twitter and Youtube and traditional tools such as press releases, you will also learn first hand how others have used these approaches to grow their own success. "Paula Gardner is doing herself and the rest of the PR industry out of a job." THE TELEGRAPH & FINANCIAL TIMES “Paula has a gift for demystifying PR and making it easy-peasy for anyone, even if the only thing you know about PR is how to spell it!” AMANDA ALEXANDER, CORPORATE MOTHERS “…packed full of practical, step-by-step activities for anyone wanting to grow their business… also includes up to the minute information to help you navigate the Internet and make the most of social networking.” FIONA ROBYN, AUTHOR OF ‘THE LETTERS’ “This is un-put-downable for any business trying to understand and keep up with PR in 21st century, just fabulous!” LYNETTE ALLEN, AUTHOR OF ‘BEHIND WITH THE MORTGAGE AND LIVING OFF PLASTIC’ “…lots of ideas and inspiration for ways [to] incorporate social networking into [your] PR Plan… a must read.” AMANDA O’TOOLE, CARBIS BAY HOLIDAYS “...describes the tools, explains the processes and even gives you the worst-case scenarios...” SUE DONNELLY, AUTHOR OF ‘FEEL FAB AT 50’
From the Author
When DIY PR clients first came to me, about seven years ago now, they wanted to know what they should do to promote themselves. Now, so many of them are overwhelmed with the choice of promotional and marketing activities out there, that what they need to know is what will work best for them.
With my Do Your Own PR book, I've set out to do just that - giving readers and overview of many different tools and activities - and helping them make an informed choice on where to focus their vaulable time and energy.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I found this book took no more than a few hours to read cover to cover. The A-Z format allows quick reference to the techniques and the stories from people who have done their own PR. You can quickly find what you remember and fancy having a go at yourself.
My dilemma with this book was that in essence it is a list of techniques and it doesn't try to piece the techniques together into a PR strategy or its linkages to your wider business strategy. However, it does do what it sets out to do and that is demystify what PR techniques can do for you and encourages you to have a go at what you fancy. After all there is no "one size fits all" with this stuff and your confidence in the application of the techniques will play some considerable part in your success. In that respect, this books a winner, it gives you the confidence to have a go at something and persist with it.
I only have two criticisms of the book - it is slightly let down by a few grammatical errors which interrupts your flow as a reader and becomes an irritation but you don't loose the sense of the book. And there are many references to the authors business, other book, and websites which becomes at worst a sales pitch, but is probably just good PR!
In summary, I liked the book, I will use it many times and I would recommend it.
My dilemma with this book was that in essence it is a list of techniques and it doesn't try to piece the techniques together into a PR strategy or its linkages to your wider business strategy. However, it does do what it sets out to do and that is demystify what PR techniques can do for you and encourages you to have a go at what you fancy. After all there is no "one size fits all" with this stuff and your confidence in the application of the techniques will play some considerable part in your success. In that respect, this books a winner, it gives you the confidence to have a go at something and persist with it.
I only have two criticisms of the book - it is slightly let down by a few grammatical errors which interrupts your flow as a reader and becomes an irritation but you don't loose the sense of the book. And there are many references to the authors business, other book, and websites which becomes at worst a sales pitch, but is probably just good PR!
In summary, I liked the book, I will use it many times and I would recommend it.
3 of 3 people found the following review helpful
Format:Paperback
An easy, informative and enjoyable read (not something I often say about a 'business book'!) Paula demystifies the whole business of PR, and shows you the many options that you have to promote your business. The A-Z style means you can dip in and out of the book whenever you are ready to add a new ingredient to your PR mix, to check up on something new, or to check that you're doing your current PR effectively. The detail given on each element gives you enough information to decide if it's something you want to do, and how to start.
I also enjoyed the case studies - which showed that there is no 'one size fits all', and you can pick and choose the elements that you want to mix in for your business. This is definitely a book I will be picking up and referring to for some time to come, and I'm so glad I got it!
I also enjoyed the case studies - which showed that there is no 'one size fits all', and you can pick and choose the elements that you want to mix in for your business. This is definitely a book I will be picking up and referring to for some time to come, and I'm so glad I got it!
3 of 3 people found the following review helpful
Format:Paperback
When I first bought this book I was a bit concerned that it was an A to Z - I just don't like lists
How wrong I was. This is a brilliant and very practical book for promoting your business - a breath of fresh air compared to some of the marketing books I've read which just seem to talk about theory. Stuff that! I just want to know what works and how to do it and that's what you get here.
I know most of the methods in this book work because I've just finished interviewing 100 of the best known women entrepreneurs for my forthcoming book and they've been doing them for years.
An absolute bargain for £9.99!
Justin
How wrong I was. This is a brilliant and very practical book for promoting your business - a breath of fresh air compared to some of the marketing books I've read which just seem to talk about theory. Stuff that! I just want to know what works and how to do it and that's what you get here.
I know most of the methods in this book work because I've just finished interviewing 100 of the best known women entrepreneurs for my forthcoming book and they've been doing them for years.
An absolute bargain for £9.99!
Justin
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Most Recent Customer Reviews
great way to promote your self and your clients
Overall, good idea to make it A-Z, really witty, easy to read and follow.
BUT
I must admit, i am a bit disappointed by the book. Read more
BUT
I must admit, i am a bit disappointed by the book. Read more
Published 8 months ago by KiRa
OK start for the beginner with some useful tips though a lot of...
Nicely laid out in an A-Z format, so easy to dip into and simple short explanations on each topic. Although very much a beginner's guide (and quite light on substance in some... Read more
Published 15 months ago by nickfrycommunications
Tips and Tools you can really use
This is a great introduction to PR from a practitioner who knows what she's talking about. It's fully up-to-date with online techniques, without being over-burdened by them. Read more
Published 19 months ago by Dr. M. Clayton
A Gem of a Business Book
PR has created an image of mystique where only 'professionals' are able to create campaigns for clients. Read more
Published on 16 July 2009 by Ms. S. E. Wright
PR for the Uninitiated
This book is set out as an alphabetical list of PR subjects from having the motivation for doing some PR to every kind of PR opportunity, technique and tool that I could think of. Read more
Published on 19 Jun 2009 by Rintu Basu
Listmania!
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