- Paperback: 360 pages
- Publisher: John Wiley & Sons; 3rd Edition edition (25 April 2003)
- Language English
- ISBN-10: 0471273503
- ISBN-13: 978-0471273509
- Product Dimensions: 25.6 x 17.3 x 2.3 cm
- Amazon Bestsellers Rank: 1,899,762 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Praise for the Second Edition
"Mr. Hahn′s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
–Andrew McNally III, Chairman of the Board, Rand McNally
Create Madison Avenue advertising on a Main Street budget with Do–it–Yourself Advertising & Promotion
Now the most complete guide to do–it–yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do–It–Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you′ll find tried–and–true, low–budget promotional tactics. With every chapter updated and expanded, this new third edition is better–and more comprehensive–than ever.
Author Fred E. Hahn and expert contributors show you how to create successful high–impact advertising on a limited budget using practical, time–tested techniques. This friendly and accessible guide explains each method step by step–with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:
Newspaper and magazine ads ∗ Flyers, brochures, and invitations ∗ Direct mail campaigns
∗ Catalogs ∗ Web sites ∗ E–mail and Internet advertising ∗ Teleservicing ∗ Audiovisual materials ∗ Publicity tools and techniques ∗ And more!
"Mr. Hahn′s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
–Andrew McNally III, Chairman of the Board, Rand McNally
Create Madison Avenue advertising on a Main Street budget with Do–it–Yourself Advertising & Promotion
Now the most complete guide to do–it–yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do–It–Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you′ll find tried–and–true, low–budget promotional tactics. With every chapter updated and expanded, this new third edition is better–and more comprehensive–than ever.
Author Fred E. Hahn and expert contributors show you how to create successful high–impact advertising on a limited budget using practical, time–tested techniques. This friendly and accessible guide explains each method step by step–with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:
Newspaper and magazine ads ∗ Flyers, brochures, and invitations ∗ Direct mail campaigns
∗ Catalogs ∗ Web sites ∗ E–mail and Internet advertising ∗ Teleservicing ∗ Audiovisual materials ∗ Publicity tools and techniques ∗ And more!
From the Back Cover
Praise for the Second Edition
"Mr. Hahn’s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
–Andrew McNally III, Chairman of the Board, Rand McNally
Create Madison Avenue advertising on a Main Street budget with Do–it–Yourself Advertising & Promotion
Now the most complete guide to do–it–yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do–It–Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you’ll find tried–and–true, low–budget promotional tactics. With every chapter updated and expanded, this new third edition is better–and more comprehensive–than ever.
Author Fred E. Hahn and expert contributors show you how to create successful high–impact advertising on a limited budget using practical, time–tested techniques. This friendly and accessible guide explains each method step by step–with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:
Newspaper and magazine ads • Flyers, brochures, and invitations • Direct mail campaigns
• Catalogs • Web sites • E–mail and Internet advertising • Teleservicing • Audiovisual materials • Publicity tools and techniques • And more!
Inside This Book
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First Sentence
This chapter by Bob Killian has been modified, with his approval, to fit the format of our book. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This chapter by Bob Killian has been modified, with his approval, to fit the format of our book. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on Amazon.com (beta)
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2 reviews
13 of 13 people found the following review helpful
I Like the Systematic Approach
15 April 2003
Format:Paperback
Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If you follow the guidelines and checklists carefully, you will probably produce advertising and promotional material that at the very least avoids being amateurish, and will probably sell some products. I like that it concisely gives an overview over each of the areas of advertising and promotion. It explains insider terms without being condescending. Any Gripes? If I could afford the "test" runs of 5000 mailing pieces before I made my "real" mailing of many times that, I wouldn't be reading this book now would I?! But I am probably making excuses for not following their advice on testing advertising, and would be better off if I followed it. The book has been a great help in building my business, and I consult it frequently.
4 of 8 people found the following review helpful
Very good for the novice
29 Jun 2001
Format:Paperback|Amazon Verified Purchase
This book holds your hand every step of the way, The information is well presented and helpful.
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