Do what? Anything that helps, entertains, or makes it more of a pleasure to do business. Do or Die then goes on to give a prescription for getting your company organized to tackle this new kind of marketing.
Do or Die includes eight case studies of brilliant examples of “doing” from enlightened marketers such as Nike, Coors, Virgin America, VW and Vail Resorts.
You’ll also take a deep dive into Kokich's Doer’s Manifesto — these watchwords for organizations that need to realign their thinking in order to move from "saying" to "doing:"
Stop asking the wrong questions
The right ones are about making a better experience
Find the big idea (or keep looking)
Flavor-of-the-month tactics are no substitutes for an idea
Look for ideas in all the wrong places
Creative thinking can come from anyone
Quit treating media as an afterthought
Media is now creative; creative is now media
Don’t think in a straight line
Linear problem-solving just might be the problem
Get everyone on the same side of the table
Silos are great for farms, not companies
Engage in risky behavior
Failure is the new mark of success
Know that you can’t know
If you love uncertainty, you’ll love the future of marketing
Be in charge of the pig, not the lipstick
The new chief marketing officer has a seat at the biggest table