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Do or Die

Do or Die [Kindle Edition]

Clark Kokich
4.0 out of 5 stars  See all reviews (1 customer review)

Kindle Price: £6.51 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

From Clark Kokich, chairman of Razorfish (one of the leading digital agencies in the world), Do or Die chronicles the decline of traditional marketing and advertising, and makes a provocative case for why companies should quit simply saying and start doing.

Do what? Anything that helps, entertains, or makes it more of a pleasure to do business. Do or Die then goes on to give a prescription for getting your company organized to tackle this new kind of marketing.

Do or Die includes eight case studies of brilliant examples of “doing” from enlightened marketers such as Nike, Coors, Virgin America, VW and Vail Resorts.

You’ll also take a deep dive into Kokich's Doer’s Manifesto — these watchwords for organizations that need to realign their thinking in order to move from "saying" to "doing:"

Stop asking the wrong questions
The right ones are about making a better experience

Find the big idea (or keep looking)
Flavor-of-the-month tactics are no substitutes for an idea

Look for ideas in all the wrong places
Creative thinking can come from anyone

Quit treating media as an afterthought
Media is now creative; creative is now media

Don’t think in a straight line
Linear problem-solving just might be the problem

Get everyone on the same side of the table
Silos are great for farms, not companies

Engage in risky behavior
Failure is the new mark of success

Know that you can’t know
If you love uncertainty, you’ll love the future of marketing

Be in charge of the pig, not the lipstick
The new chief marketing officer has a seat at the biggest table

Product details

  • Format: Kindle Edition
  • File Size: 294 KB
  • Publisher: Razorfish, LLC (14 Dec 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B0085F6LAK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #517,928 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
4.0 out of 5 stars Thoroughly enjoyable read. 20 Jan 2013
Verified Purchase
I decided to read this over Christmas as prep for an interview with Razorfish and found it very engaging. Kokich writes in a very personable manner which makes it easy to follow and simple to get back into after a few days off. I found myself nodding along in agreement from my personal experiences in many places and will continue to use the case studies gong forwards.

I'd recommend this to people who've worked in marketing for a few years and want to regain some perspective.
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Most Helpful Customer Reviews on (beta) 4.6 out of 5 stars  5 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Overall, good book and a great experience. 30 May 2012
By Howard - Published on
This review is for the ipad app version of the book.

-I like the concept of a book in an app.
-Love the interactivity of it! No longer am I reading or listening to a book. It's about reading, listening and interacting with it in a way that allows the book to better deliver the information and for me to better digest the content.
-I love that I can read it like a book, listen to it like an audio book and read, listen and interact with the case studies.
-Love that each chapters have an intro video to it.
-This book is a great compliment to the other Razorfish POVs and whitepapers.

Room for improvements:
-Would be great if I can listen and read the book at the same time. Right now, I can only do either/or.
-Would be great if I can listen to the book in sleep mode. Noticed that I have to keep the app running when listening to it. Which drains my battery.
-Would be great if I can run listen mode in the background and work on other things on my ipad like Pandora allows you to
-Audio controller is hard to control. Might need a bigger controller or have like a "go back :30 sec" feature like Netflix movie app so that I can re-listen if I missed something.

Overall, good book and a great experience.

Again, this review is for the ipad app version of the book.
1 of 1 people found the following review helpful
4.0 out of 5 stars Just do it stop thinking about it 23 Feb 2013
By David Muskat - Published on
Verified Purchase
I have always thought along these lines. Great stories to know. It's amazing to watch industries evolve, even as some die. But that's what makes it so interesting. I have already applied my idea on the Big Idea with one of my companies and wow what a difference.
1 of 1 people found the following review helpful
5.0 out of 5 stars A great read with strong case studies 3 Jun 2012
By Brad Aronson - Published on
The marketing and advertising landscape has shifted dramatically and is continuing to do so. To survive companies need to change how they connect with customers and build their businesses. Do or Die explains how.

This book isn't theoretical. Do or Die is full of practical information and contains interactive, hands-on case studies to give readers ideas and strategies to use in their own workplaces. The case studies are great examples of how other companies have adapted.

Clark's the right guy to have written this book. He has a traditional advertising background and has also led Razorfish, one of the leading digital agencies in the world. Clark knows his stuff.

I read the iPad version.
5.0 out of 5 stars Title says it all 12 Dec 2012
By Nicole Lanzilli - Published on
Verified Purchase
Evolve into the digital and social age of marketing or parish. Plain and simple. The book does a great job of exposing the outside the box thinking needed to survive the next decade. Highly recommended for any business owner, marketer or executive.
5.0 out of 5 stars Do or Die Challenges and Informs - Great read - Well written 2 July 2012
By PGQuinn - Published on
Verified Purchase
Do or die is a been there, done that and you might be surprised what I've learned, kind of book. Kokich's background and experience provides the reality that both challenges us to think differently and leads us in new directions. His case studies are spot on, his thesis is well grounded and supported with every chapter. It is well written, an element too often missing in this e-book, digital world. This is a book that has been carefully 'published' not downloaded. It respects the craft and provides very important insights into marketing, advertising, productizing in this new age we have created.
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