- Hardcover: 336 pages
- Publisher: Scriptum Editions (4 Mar 2002)
- Language English
- ISBN-10: 1902686160
- ISBN-13: 978-1902686165
- Product Dimensions: 32.3 x 27.9 x 3 cm
- Amazon Bestsellers Rank: 1,259,523 in Books (See Top 100 in Books)
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More About the Author
Product Description
Book Description
I Do is a captivating review of wedding fashion over the last century. Chapter by chapter, the book outlines the changes from the ostentatious Edwardian wedding gowns of the early twentieth century to the knee length flapper gowns of the 1920's, inspired by Parisian couture and the designer Coco Chanel. By the 1930's Hollywood reigned and film-star weddings, publicised both on the silver screen and in fan magazines, brought a touch of glamour into the ceremony, which was soon to be cut short by the restrictions of the Second World War. By contrast, the war bride had to cope with walking up the aisle in 'make-do-and-mend' concoctions of muslin and parachute silk. Since the 1950's romantic styles have dominated, influenced by Dior's New Look and the American 'sweetheart' line - despite incursions from street styles and high fashion. But the 1960's mini - seemingly a rejection of marital bliss and a symbol of independence - was worn by few brides, and despite the effect of the hippie counterculture and feminism, marriage still survives today. A widespread subversion in the look of the bride has yet to happen, suggesting that the white wedding is here to stay.
About the Author
Caroline Cox is a leading fashion authority whose work investigates the interface between fashion, the body and culture. Her books on fashion history and theory have been published internationally and include; 'Good Hair Days: A History of British Hairstyles' and 'Lingerie: A Lexicon of Style' (Scriptum Editions, 2000). Her views on fashion trends and their meaning are sought by academic institutions, the international media and the fashion industry alike. She broadcasts regularly on fashion and beauty culture for the BBC and lectures worldwide.
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5 reviews
7 of 7 people found the following review helpful
Classy
24 Nov 2005
Format:Hardcover
This book is definitely modern, presenting sofisticated and classy designs. It focuses on how modern designers are inspired by the past. Unfortunately there's not a lot of documentation, 98% of the dresses are modern, but brides looking for ideas will find it very useful. If you're more interested in the past, I suggest you look up Maria McBride-Mellinger.
8 of 9 people found the following review helpful
excellent to browse
28 Dec 2005
Format:Hardcover
I got this book literally two days ago for Christmas. I love it. I had it on my amazon wish list, and somebody bought it for me. I expected the book to be much smaller -I was happily suprised at the size and thickness! As a browser, it has spectacular large photos.
I am am in the wedding industry and I did recognize some of the more recent photographs from designers' advertising campaigns. I love some of the older photographs, and old sketches. I do think there was an excellent representation of gowns from each decade. Most of the photos seem to come from the fashion industry or pop culture archives. There are only a few more photos from real everyday brides' weddings.
I plan to read the text cover to cover this weekend. So far the captions and the layout I notice are straightforward, organized chronologically. It should be a short read like any coffee table book. The book covers the decades of the 20th century. Each decade shows representations from popular culture, from everyday weddings, from marketing campagins, as well as some designers' over-the-top "visions." I did not expect it to read like "history" book like some of the other feedback. What I expected to get out of it was an inspiring visual browse, and overview of wedding fashions of the 20th century, and I was very satisfied in that respect.
I am am in the wedding industry and I did recognize some of the more recent photographs from designers' advertising campaigns. I love some of the older photographs, and old sketches. I do think there was an excellent representation of gowns from each decade. Most of the photos seem to come from the fashion industry or pop culture archives. There are only a few more photos from real everyday brides' weddings.
I plan to read the text cover to cover this weekend. So far the captions and the layout I notice are straightforward, organized chronologically. It should be a short read like any coffee table book. The book covers the decades of the 20th century. Each decade shows representations from popular culture, from everyday weddings, from marketing campagins, as well as some designers' over-the-top "visions." I did not expect it to read like "history" book like some of the other feedback. What I expected to get out of it was an inspiring visual browse, and overview of wedding fashions of the 20th century, and I was very satisfied in that respect.
5 of 5 people found the following review helpful
Gorgeous, but heavy on the last 20 years
13 July 2006
Format:Hardcover
This beautiful, full color books features stunningly photographed dresses of all shapes, sizes and colors with a well written and extensive history of gowns and related traditions. The photo spreads are lavish, and not at the expense of the text of the book. But as some other reviewers have mentioned, each time period starts out with a few examples of the appropriate vintage gowns and then shifts into photos of modern gowns interpreting or inspired by that period, which is a little disappointing. Unless you're a designer or a collector this book isn't worth the nearly $90 sticker price, but if you can get it used or at the bargain price (as I did), it's a beautiful coffee table book with enough text to keep you reading for quite awhile!
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