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Distraction: Being Human in the Digital Age (Paperback)

by Mark Curtis (Author)
5.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Paperback: 248 pages
  • Publisher: Futuretext (15 Jul 2005)
  • Language English
  • ISBN-10: 0954432746
  • ISBN-13: 978-0954432744
  • Product Dimensions: 23 x 15.4 x 1.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 435,851 in Books (See Bestsellers in Books)

    Popular in this category:

    #76 in  Books > Business, Finance & Law > Sales & Marketing > International

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Product Description

Product Description

Obsessed with what we can do with our mobile phones and the web, it's easy to lose sight of the big picture, because so much is changing and so fast. We are distracted by it. This book steps back to look at our use of new technology and draws some uncomfortable and challenging conclusions about what society may need to do to get the best, not the worst, out of the digital era. Why are our fundamental notions of space and time changing? Why going mobile is the big difference? How new technology makes us prefer the distant to the close at hand? Can we sustain current levels of communication? Will we have to start blocking things out? How are people doing this already? Why time is the biggest issue for most people, and technology is not helping? How can we make media deeper? How our sense of who we are is changing too? Why building trust online is going to be so important, and such a challenge? Why we need to focus on social networks? Why a new sense of discipline is required to prevent us drowning in distraction? Why each of us can use digital to be creative?


From the Author

Human relationships and the science of social networks
· Is face to face human interaction in decline?
· If adults spend more time interacting with screens what will the next generation regard as normal. What sense of self does it communicate? Does it suggest we are avoiding reality and living in an artificial reality?
· Yet paradoxically, digital connects us together more than ever before. Indeed networks underpin much of the way the universe works.

· However, we are destabilized by some of the uses we put this new technology to. Can existing social norms deal with the explosion of dating,digital, flirting and sex made so easily available or do we need to put new
conventions in place to cope?

· A focus on connectedness leads us to examine a model for thinking about the way communities work - the new Œscience of networks.¹ The latter has profound implications for society, business and marketing in general.

Sensory overload and distraction

· Can we have too much communication? Can we deal with the amount of messages we receive and send out without sacrificing some other activities
such as thought?

· Are distraction media and technologies creating a dysfunctional society ­ a trend that some research suggests started with TV?

· Personal distraction is a considerable downside of being always on. The time is right to engage with and manage the likely distraction effects of digital technologies.

Perceptions of space and time

· New technology is changing our understanding of space and time. With mobile phones, our connectedness travels with us everywhere we go.

· The meaning of the street as a public place has been hugely diminished ­ we are transported by a phone call or a text message to a different place ­ we are somewhere else, yet not.

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7 of 7 people found the following review helpful:
5.0 out of 5 stars Deep, insightful and thought-provoking book, 7 Oct 2005
By Tomi T Ahonen (London UK) - See all my reviews
In short, this book is about us people surviving in a world that is becoming ever more intrusive in the various technologies. It is to computers and mobile phones what Charlie Chaplin's movie "Modern Times" was to the industrial revolution. Curtis puts in very human terms and touching stories and examples totally commonplace issues that are hassling us all, such as the overload of incoming e-mails or the ever-present ringing of the mobile phone.

I work in the industry for digital convergence and am thus professionally exposed to a lot of the current thinking in this space. I read a lot from Rheingold's Smart Mobs to Beck's Got Game and just about everything about evolving technologies inbetween. This book was still able to touch me very deeply and had lots of revealing insights and many thoughts Curtis presents have resurfaced time and again, clearly rolling around in my mind. Reading the book, from chapter to chapter, I was hit again and again with the thought "oh my, and that's just like me; but I never thought of THAT as being a universal trait or experience." Reading the book gave an immense sense of calm in reacting to the rapid changes in society today.

Curtis writes from personal experience through the high tech companies he has founded and uses many revealing examples from companies that have revolutionized parts of the industry. If you want a visionary book on the near future, and want to understand the humanity of it all, whether a sociologist to see it from the viewpoint of the human, or from the view point of the business/IT person wanting to make technology work better for us all, this is a book you will find most rewarding to read. I completely recommend it to all.

Tomi T Ahonen / UK

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