- Hardcover: 512 pages
- Publisher: Thomas Dunne Books; 1 edition (28 Feb 2009)
- Language English
- ISBN-10: 0312351526
- ISBN-13: 978-0312351526
- Product Dimensions: 24.1 x 15.6 x 4 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
563,106 in Books (See Top 100 in Books)
- #15 in Books > Biography > Political > Britain > Blair, Tony
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More About the Author
Product Description
Product Description
As a hired gun strategist, Greenberg - a seasoned pollster and political consultant - has seen it all. In his memoir, he recounts his work with President Bill Clinton, British Prime Minister Tony Blair, Israeli Prime Minister Ehud Barak, Bolivian president Gonzalo Sanchez de Lozada, and South African president Nelson Mandela. Through his experiences aiding the leaders in pushing their visions for better and clearer domestic and international policies, Greenberg offers an insightful examination of leadership, democracy, and the bridge between candidate and constituency. This captivating tale of political battlegrounds provides an inside look at some of the greatest international leaders of our time from the man who stood directly beside them.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
Heard Stan on 'Start the Week' with Andrew Marr and was curious to know more: like, what did go on behind the spin in T. Blair's campaign?
This was the hook to get me to buy this book and the insight was illuminating. BUT, nowhere near as fascinating as discovering, through the stories of five major politcal campaigns, 'the vibe' that communicates between candidate and electors: the dynamic that operates to select and then elect a candidate. How and why they attain victory and then the whole new task of progamme agenda and implementation once in office.
If you have ever (or considered) not voting in an election - read this and find out why you should do so every time. A motivated and aware electorate raises the quality of politics and aspires to achieve.
Politics is a very human edifice, its weaknesses and limits become very apparent. Any progress necessitates masses of effort to move humanity in a positive direction.
Read this book and realise you can and did see through the spin, you do know who's being straight with you and also why sometimes you need cajoling to accept what you reluctantly know would be good and necessary.
This is no literary masterpiece, more like a long magazine article, but very well worth the read.
This is how it is - a reality check on modern politics.
Even Mandela didn't get it all right. READ THIS!
This was the hook to get me to buy this book and the insight was illuminating. BUT, nowhere near as fascinating as discovering, through the stories of five major politcal campaigns, 'the vibe' that communicates between candidate and electors: the dynamic that operates to select and then elect a candidate. How and why they attain victory and then the whole new task of progamme agenda and implementation once in office.
If you have ever (or considered) not voting in an election - read this and find out why you should do so every time. A motivated and aware electorate raises the quality of politics and aspires to achieve.
Politics is a very human edifice, its weaknesses and limits become very apparent. Any progress necessitates masses of effort to move humanity in a positive direction.
Read this book and realise you can and did see through the spin, you do know who's being straight with you and also why sometimes you need cajoling to accept what you reluctantly know would be good and necessary.
This is no literary masterpiece, more like a long magazine article, but very well worth the read.
This is how it is - a reality check on modern politics.
Even Mandela didn't get it all right. READ THIS!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
9 reviews
8 of 8 people found the following review helpful
Back Stories to Political Headlines From Someone in a Front Row Seat
16 Mar 2009
Format:Hardcover
So much at stake. So many smart but power-driven people doing peculiar (sometimes stupid) things when the stakes are high. This is the kind of first-hand account of real life adventure stories that will interest even the apolitical (and who's really not thinking about the machinations of government and politics in this bail-out era?) I've found myself quoting Greenberg's book when talking with friends about politics today. He has an astute way of describing specific political actions that help me understand some of the choices candidates make - and the people who work for them and fund them.
4 of 5 people found the following review helpful
great read
28 Mar 2009
Format:Hardcover
Whether or not you like the world leaders profiled in this book, it provides a fascinating look inside the campaign process and then the challenges of leading once elected. Greenberg is pretty reflective about the benefits and limitations of polls in both campaigns and governing. He's even critical, at times, of the role consultants and research play. Regardless, it provides real insight into how leaders consider and sometimes reject public opinion and has real application to our ongoing politics.
The chapter on Nelson Mandela is particularly compelling. Not only is Greenberg deeply steeped in South African politics - his academic work was focused on South Africa and he was banned by the government for his writings against apartheid - but learning how Mandela made the transition from fighting the government to governing, using insights from public opinion research is incredibly interesting. It also just reinforces what a brilliant man Mandela is, as he is able to adjust to changing realities.
The chapter on Nelson Mandela is particularly compelling. Not only is Greenberg deeply steeped in South African politics - his academic work was focused on South Africa and he was banned by the government for his writings against apartheid - but learning how Mandela made the transition from fighting the government to governing, using insights from public opinion research is incredibly interesting. It also just reinforces what a brilliant man Mandela is, as he is able to adjust to changing realities.
The Making Of The Political Message
15 Jun 2009
Format:Hardcover
This book provides a fascinating look at the sausage factory of political message making. The author describes how he helped shape the message of several significant political campaigns, including those for Bill Clinton, Nelson Mandela and Tony Blair. The lesson to be learned from this book is that while "what you say," is very important, "how you say it," is important as well. A popular political idea, poorly expressed, is not going to do nearly as well with voters as a popular political idea that is well expressed. The author describes how he helps his clients find "what to say," or at least what to emphasize, and "how to say it," in a way that voters will be most likely to accept. Interesting stuff if this subject is your cup of tea.
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