Disorganization: the Handbook of Creative Organizational Change (Financial Times/Pitman publishing series) [Paperback]

In a rapidly changing marketplace, with new challenges emerging all the time, it can be hard to establish a sensible strategy. There may not be an obvious route forward, but to stay still would be suicide. DisOrganization provides a guide to recreating your organization creatively, using specific techniques and skills to give the company a new sense of direction and purpose.

Carefully constructed into 5 sections, which mirror classical strategic management models, it includes action programmes to realise the benefits of DisOrganization and helps you to use creativity to face the challenges and win.

Authors :

Brian Clegg left the corporate world after 17 years and became a freelance computer journalist, novelist, writer and consultant on creativity and human/computer interface.

Paul Birch is a creativity consultant. He was employed by British Airways as their Corporate Jester - an internal company consultant who provoked and challenged at all levels.

"Clegg & Birch present a radical alternative to the 'middle way' adopted by so many companies today - focused extremism in every area of your business." Mark Ralf, Group Purchasing and Property Director, BUPA "Managing change is the most fantastic assignment I have undertaken in my 30 year financial management career. This book provides a very balanced approach to both sides of the issue." Nick Lopardo, President, State Street Global Advisors "Brian and Paul bring pop culture to management. It's not 80s or 90s but an approach for the new millennium. The message and the tone is exhilarating, human and desperately productive. It will define the corporation of the future." Mark Adams, Co-founder, Text 100 Group plc * Dominate through disOrganization * Direct through disOrganization * Design through disOrganization

After 17 years in the corporate world finding innovative ways of using computers for business, Brian Clegg established Creativity Unleashed Limited to provide creativity facilitation and consultancy. His portfolio includes corporates from the transport, finance and pharmaceutical sectors, with wide experience of speaking at venues from company training sessions to the Wembley Conference Centre and Oxford and Cambridge Universities. A regular contributor to PC Week, Personal Computer World and VNU|Net, he has written a range of business books and novels.

Change is frightening, exciting, challenging, stimulating - take your pick. Most significantly, though, change is here to stay, and if you don't cope with it, it's going to walk all over you. Unless you have been living in a monastery, you will have come across books on organizational change before. It's time for a fresh approach, though. Traditional management techniques are becoming increasingly weak when faced with the new world of ultra-rapid transformation. In a bewilderingly flexible marketplace with new challenges emerging all the time, the whole concept of strategy begins to fail. There may not be an obvious business route forward, yet to keep things as they are is not acceptable. Stay still and you will perish. DisOrganization provides a guide to recreating your organization, using creativity techniques and business skills to give the company a new sense of direction and purpose. This isn't an exercise to undertake lightly. As Petronius noted 1900 years ago, reorganization is a dangerous business. Yet so is any life-saving operation. We won't have the exact answers you require. Like any good consultant (though at a fraction of the cost) we can guide you on where to look, what to consider, what makes sense. But you make the decisions; if you're looking for easy answers and a checklist for success, you are heading down a dangerous route that we can't endorse. DisOrganization will guide you through establishing a new direction, checking out your weapons for change, examining your inward and outward channels and establishing a cycle of change. TABLE OF CONTENTS: 1. Reformation 2. Management or leadership, task or people? 3. Reaction or innovation? 4. Centralization or fragmentation? 5. DisOrganization: direction 6. Weapons of clarity and direction 7. Weapons of fun and empowerment 8. Weapons of creativity and innovation 9. DisOrganization: weapons 10. People: personality and creativity 11. Teams: interaction and synergy 12. Resources: supporters and non-human 13. Organization: systems and processes 14. DisOrganization: inward channels 15. Products and services 16. Customers: listening and responsiveness 17. Partners: relationships and benefits 18. Competitors: information and prediction 19. Communication: targets and vehicles 20. DisOrganization: outward channels 21. Monitoring 22. Starting over 23. DisOrganization: the cycle