This is about as cheap (in quality terms) as you can possibly get.
For a Disney product, it's incredibly disappointing.
If anybody, for one second, thinks that they'll be able to draw the picture that is depicted on the photo, then you're dreaming - the definition is way too poor.
We had a much cheaper version of one of these given to our daughter for her birthday - an own-brand one from a popular supermarket - it was 10 times better than this.
Two of the magnetic shapes had their magnets come off after 2 months. The material really doesn't stick to the screen very well at all and the top of the pen came off after 2 weeks - which meant that it was then untethered. All this was during supervised play, so it's not like our daughter has used any part of it as a hammer.
The plastic is thin and of poor quality - and when it was accidentally trodden on once (yesterday), the lower rail snapped. The other one we had is almost industrial by comparison - and just as much fun.
The cardboard box that this came in is more sturdy than the board itself.
It gets one star for being pink and 'girly' - and because I can't give it nothing. If you want your children to have one of these magnetic drawing boards, choose any other one before this one. It is really not worth the money.
Very, very disappointing.