This is a great idea - you project the designs you would like to create, trace them, make them and then decorate them. There are little doll 'mannequins' to style and model the dresses on. Coloured paper fabric and jewel stones are used to decorate the designs.
My niece pestered me for this having seen it on the TV, I was reluctant because she is 6 and quite clumsy (bless her) and I thought it would be a bit fiddly, and it was. She has actually managed it very well, with adult help, but it was a write off for her younger sister to join in with, who is 3.
All in all, I would recommend as the product is a good idea with good materials, but be prepared that the age group that really would enjoy this, 3-7 years, will need adult help.