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Demonstrates how to use hidden economic principles behind everyday situations to reach one's personal goals, from reading a classic novel to finding a dentist, in a guide that demonstrates how to make the most of non-monetary incentives.
--This text refers to an out of print or unavailable edition of this title.
This book is one of several I had the pleasure to read on the theme of economics principles applied to everyday life.
The book includes a number of interesting, fresh perspectives for applying economic principles, such as how to motivate your dentist / family doctor (or any subject matter expert for that matter) in doing a good job in spite of the possibility to perform below standard while remaining undetected. I found quite a few of Cowen's recommendations surprising and counterintuitive. Cowen is also honest in stating the limits of the various approaches he proposes. As I am not much of an art lover, I did not fully appreciate the choice of art collection and consumption as an area for discussion.
I don't think Coven's book has the freshness and wit of Freakonomics or Tim Harford's Undercover Economist. Still a very enjoyable and recommended reading for those interested in this theme.
Some interesting stuff, but not really anything that either blows your socks off (e.g. "Freakonomics") or would make you change the way you live your life.