In this world of online sharing and 'liking', The Discourse of Online Consumer Reviews
is a timely, innovative, and original piece of work. Analyzing a wide range of review websites with a combination of discourse analytic methods, the book is certainly an important contribution to the growing field of internet linguistics. --Carmen Lee, Assistant Professor of English, Chinese University of Hong Kong
Reputation and ranking through online comment and review are a notable feature of contemporary consumer culture. Based on an analysis of a corpus of 1000 such texts, Vasquez shows how reviewers deploy discursive resources to provide advice, warning and product endorsement. This is an important contribution and makes the book an essential for anyone who is interested in the study online discourse. --Guy Merchant, Professor of Literacy in Education, Sheffield Hallam University, UK
Camilla Vásquez' detailed study of online reviews explores a fertile topic for language research, ranging over reviews of hotels and restaurants, consumer goods, movies and recipes. Linguistic topics covered include the discourses of evaluation and identity, intertextuality and narratives of personal experience. The book is clearly and engagingly written throughout and is full of original insights into the dynamics of language online. --David Barton, Professor of Language and Linguistics, Lancaster University, UK
About the Author
is an Associate Professor of Applied Linguistics at the University of South Florida, USA.