Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity [Hardcover]

“In today’s fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming , Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking — and those who take it will also have a lot of fun along the way.” — Bill Ford, executive chairman, Ford Motor Company “The creativity gap is real and it’s getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will.” —Seth Godin, author, Linchpin and Purple Cow “Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential.” —Hon. Jennifer M. Granholm, governor, State of Michigan “At Zappos, one of our core values is to be adventurous, creative, and open–minded. Disciplined Dreaming can help spark your creative potential.” —Tony Hsieh, CEO, Zappos.com and author, Delivering Happiness “The world has changed dramatically, and we have now entered a new era of creativity. Disciplined Dreaming is a roadmap to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must–read to compete in the next era of business, and life.” —Charlene Li, founder, Altimiter Group and author, Groundswell and Open Leadership “There’s a lot business people can learn from jazz musicians. The days of managing by musical score are gone—today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you—and it won’t be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser.” —Keith McFarland, #1 best–selling author, The Breakthrough Company and Bounce “It is often said there are dreamers and there are doers. Never before has someone connected the dots and clarified the path between ‘dreaming’ and ‘doing’ like Josh Linkner has in Disciplined Dreaming . This is a must–read for the innovators and creators who want to cross over to the execution side and make their dreams come to life.” — Dan Gilbert, chairman and founder, Quicken Loans, and majority owner, Cleveland Cavaliers “Creativity fuels the growth engine that drives results. Disciplined Dreaming gives us a practical and inspirational roadmap to move us from incremental improvements to radical breakthroughs. Josh Linkner has successfully built some of the most creative companies in the world and shows us the way.” —Jeff DeGraff, professor, Ross School of Business, University of Michigan and author, Leading Innovation and Creativity at Work “Now all those days I spent dreaming can be put to good use. Disciplined Dreaming helps you harness your creativity. Well worth your time.” —Keith Crain, chairman and CEO, Crain Communications “In Disciplined Dreaming , Josh Linkner offers a guide for encouraging and protecting creativity as one of the few sustainable advantages in a relentlessly competitive environment. I would recommend it highly for the leaders and advisors to any high growth organization.” —Victor E. Parker, managing director, Spectrum Equity Investors

"As economies and world markets continue to change, businesses are constantly being pulled into cost cutting, automation, and risk management. Although these are important elements of business success, we can′t lose sight of the driving force of prosperity, the reason that any company exists in the first place, the source of both business and human fulfillment: creativity."—From the Introduction In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line. Disciplined Dreaming outlines a proven, easy–to–apply 5–step process—Ask, Prepare, Discover, Ignite, and Launch—that will help you and your team develop your creativity chops. Through illustrative stories, real–world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions. Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativity can be used for everything from innovative, game–shifting breakthroughs to incremental advances and daily improvements to business processes. With Disciplined Dreaming, even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today′s shifting marketplace.