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Directions Hair Dye - Pillar Box Red
 
 

Directions Hair Dye - Pillar Box Red

by Directions
3.9 out of 5 stars  See all reviews (97 customer reviews)
RRP: £3.49
Price: £1.75 (£1.99 / 100 ml)
You Save: £1.74 (50%)
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In stock.
Dispatched from and sold by JS Cosmetics & Perfumes.

Product Features

  • Semi-Permanent Conditioning Hair Colour with a wide range of vibrant shades available
  • Directions Hair Colour has never been tested on animals
  • Best results achieved with the use of a PH Balanced Shampoo e.g. Directions Pre Colour Shampoo
  • Ideally applied with a Directions Tint Brush, to ensure the even distribution of the colour throughout the hair
  • Please Note: Silver & White Toner shades are intended for use on Bleached Hair Only. However, White Toner can be mixed with the other shades to create a lighter tone.

Frequently Bought Together

Directions Hair Dye - Pillar Box Red + Quality Black Hair Tint Brush 159 gr + Stargazer Bleach & Peroxide Kit
Price For All Three: £10.44

These items are dispatched from and sold by different sellers. Show details

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Product Description

Directions Semi-Permanent Hair Colour comes in a range of vibrant shades to help you create a bold look. Please ensure all instructions are followed carefully and a strand / skin test is strongly recommended before use. Please Note: All colours shown are a simulation of the actual colour on bleached hair. Results will vary depending on hair colour and type.

Product details

  • Item Weight: 91 g
  • Boxed-product Weight: 127 g
  • Manufacturer reference: PLUM_2
  • ASIN: B002B7DEXK
  • Date first available at Amazon.co.uk: 26 May 2009
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (97 customer reviews)
  • Amazon Bestsellers Rank: 844 in Beauty (See Top 100 in Beauty)
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Customer Reviews

Most Helpful Customer Reviews
45 of 46 people found the following review helpful
By D Wells
Only ordered this yesterday and it arrived today, very impressed.

The Apple Green dye is the second one I've had to buy, my son has shoulder length very thick hair and needs a whole tub for one application. It's fairly easy to apply with gloves, I used vaseline to stop it staining the skin, and the results where fantastic on his mid blonde hair... but it did fade very quickly (I'd be warned this is typical of green hair dye). So we're reapplying because I've learned a few tips that should keep the colour bright for longer.

After applying the colour, wrap in clingfilm and warm with a hair dryer, dont have the heat too high.
When you rinse the colour out, mix a jug of half water half white wine vinigar, this helps set the colour.
Use water as cool as you can bear, hot water will wash more of the colour away. Put some of the dye in a colour care shampoo that you're going to be using to wash your hair, this will top up the colour a little
and allways remember to use cool water when you wash and the colour should last longer.
La Riche Directions Semi-Permanent Conditioning Hair Colour Apple Green 88ml.
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16 of 16 people found the following review helpful
Colour Name:White Toner|Size Name:88 ml
this product is well worth buying if you have brassy/yellow hair from bleaching it, it tones it to white even though its not perminant it stuck to my hair for weeks washing it almost eveyday even!! fantastic buy and most deffinately buying it again for certain.
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29 of 30 people found the following review helpful
Good stuff. 9 Nov 2009
By Ezri
Colour Name:Pillarbox Red
I've been using this stuff for many years now and it's never let me down. It actually lasts longer than some of the so called permanent dyes out there as well as being much easier to apply. I have waist length hair but one tub is all I need, just spread it onto your hair then brush it through. It smells nice, no ammonia and like all the personal and household products I use, it's not tested on animals.
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Most Recent Customer Reviews
Excellent product.
I've used la riche directions a few times now and I think it's wonderful. I have light blonde hair (after bleaching) and used the toner to turn my hair white, which worked! Read more
Published 9 days ago by Felicity
This does work if you know about bleaching!
As with all the Directions colours, you have to know a little about how your own hair accepts colour and how much of your own natural colour you have to remove before it will allow... Read more
Published 12 days ago by snowbiker
don't buy it!!!
Brought this item twice !!! First time colour came out after 2 washes thought we had done something wrong did it again n read the instructions again n lasted one was agin comete... Read more
Published 12 days ago by Nickie
Light pink
I bought a very light pink to put onto a slightly darker blonde but none of the colour came out except for slightly on much lighter strips of hair so make sure you use this colour... Read more
Published 1 month ago by rayrayhammy
It didnt work.
I bought two pots of this hair dye because I have long hair. It didnt change the colour of my hair at all even though my hair is already red and takes to hair dye very easily. Read more
Published 1 month ago by katyfreem
Wow!
I decided to buy the Plum Directions after having a go with stargazer dyes - they were ok but washed out rather quickly and I wanted something vibrant that would last. Read more
Published 2 months ago by ille13
great colour
First of all if your hair doesn't bleach in white be patient. TO GET THE BEST RESULTS LEAVE THE COLOUR ON OVERNIGHT. Read more
Published 2 months ago by anouk02
La Riche Directions Semi Permanent Hair Dye - Plum
Used this hair dye on my teenage daughters dark brown hair. We dyed strips of hair not all over. Both my daughter and myself were really pleased with the results it was a nice... Read more
Published 2 months ago by Denny67
Bright Colour!
Great product easy to apply, does fade quickly though as only semi-permanent.
Needs to be applied to light hair colours otherwise it doesn't show up.
Published 2 months ago by L HORAM
brilliant, fast delivery
Ive used these colours for about 20 years...no other colour compares to Directions ive try others but always come back to Directions... Read more
Published 3 months ago by Rubydiamonds
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